Sponsoring Sifi with a leading Sports Marketing Agency

While the San Marino and Riviera di Rimini MotoGP Grand Prix was underway, a vast sampling operation was engaging thousand of fans in the vending area of the Misano World Circuit.

SIFI, the Catania-based pharma and eye-care powerhouse, while busy on track with premier-class outfit LCR Honda, had chosen the Marco Simoncelli Circuit to dish out thousands of samples of their latest offspring: the VideoRelax eyedrops.

A Cal Crutchlow-customized stand in the vending area of the track, open to all ticket holders, was center for a 3-day operation featuring 7 hostesses, 2 umbrella-girls and several coordinators.

Also, and much to the audience’s delight, Lucio Cecchinello himself payed a visit to the vending area and the VideoRelax stand, handing out autographs to the joyous fans and taking pictures.