Sampling: SIFI VideoRelax at Misano World Circuit 2017
Sampling: SIFI VideoRelax at Misano World Circuit 2017

Sampling: SIFI VideoRelax at Misano World Circuit 2017

Sponsoring Sifi with a leading Sports Marketing Agency

While the San Marino and Riviera di Rimini MotoGP Grand Prix was underway, a vast sampling operation was engaging thousand of fans in the vending area of the Misano World Circuit.

SIFI, the Catania-based pharma and eye-care powerhouse, while busy on track with premier-class outfit LCR Honda, had chosen the Marco Simoncelli Circuit to dish out thousands of samples of their latest offspring: the VideoRelax eyedrops.

A Cal Crutchlow-customized stand in the vending area of the track, open to all ticket holders, was center for a 3-day operation featuring 7 hostesses, 2 umbrella-girls and several coordinators.

Also, and much to the audience’s delight, Lucio Cecchinello himself payed a visit to the vending area and the VideoRelax stand, handing out autographs to the joyous fans and taking pictures.

Sampling: SIFI VideoRelax at Misano World Circuit 2017
sifi-stand-2
Sampling: SIFI VideoRelax at Misano World Circuit 2017
Related Projects
Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.

jorge-lorenzo-fan-hand-rtr-sportsHonda Givi CMS 5