It’s seven in a row for SIFI and the LCR Honda MotoGP Team, as the Italian pharma company signs a 2021 extension to their sponsorship deal in the pinnacle series of motorcycle racing. It’s a long and successful partnership, with the two sides growing together and making the best out of their collaboration.

Once again for the 2021 MotoGP Championship, the SIFI logos will be featured on Alex Marquez’s R213V and leathers. The Lucio Cecchinello outfit will also sport the SIFI brand on their clothing, trucks, hospitality premises, communication materials and website.

With a keen eye on the activation side of the partnership, during the years SIFI have put a lot of effort in to exploit the true potential of their sports marketing programme.

From international conventions who also hosted the stars of the LCR team to branded merchandise, from sampling operations along the circuits to excellent B2B ops, if the sicilian side were looking for copper, it seems they found gold. 2021 will be no exception, with plenty of off-field and on-field activities already planned for the season.