Project Info

Client:
Gruppo L’Espresso – Kataweb

Task:
The race Course by Julia Jones

Timing:
Marzo – Maggio 2001

About Project

Kataweb is L’Espresso Group Internet provider, one of the most used and popular ones for all net-surfers.

Sponsorship: Kataweb – The Running Course Of Julia Jones

“The Julia Jones Running Course” is a training program aimed at women of all ages and backgrounds wanting to get active whilst having fun and taking care of themselves.

RTR has organized a partnership that, on one hand, will allow the course to gain even more visibility through on-line promotion. On the other hand, Kataweb will have a privileged contact with a wide and diversified female audience.

Kataweb’s health section attracts, as a matter of fact, more than 35.000 visitors everyday, 15.000 of which log on to the “Kataweb Benessere” page, linked to the course official web-site.

“Il corso di corsa di Julia Jones” on Kataweb will also be enriched with: on-line suggestions on how to keep fit and on how to train, directly from Julia Jones, and real-time information on the 18 meetings that will take place in cities all over Italy from March the 24th to May the 18th.