P&G – Herbal Essences
Summer 2009 – 2010 – 2011
Herbal Essences chose to combine the Beach Plan to another activity into the water parks.
The Waterpark plan was conducted in two of the major Italian water parks: Aquafan and Aqualandia.
The big dispensers of shampoo and conditioner were placed in the shower area of the parks as pictures show. The communication materials increased Herbal brand awareness
Herbal Conditioner was the undisputed star of the plan: it increased the amount of the unique contacts in target.