Project Info

Client:
Braun

Task:
Braun Pulsonic in promotion at Mediaworld with RTR

Timing:
2007

About Project

To mark the launch of the Braun Pulsonic, the first shaver in the world to feature sonic pulse technology, P&G asked RTR the realize a promotional tour in 20 Mediaworld stores throughout Italy.

So, in every Mediaworld store taking part in the initiative, a Braun Pulsonic-branded corner has been set up for visitors to test the product’s effectiveness by shaving then and there, in the privacy of specially set-up rooms. In addition, a hostess and a steward were on hand to provide information and give out promotional leaflets.