Project Info


Braun Pulsonic in promotion at Mediaworld with RTR


About Project

To mark the launch of the Braun Pulsonic, the first shaver in the world to feature sonic pulse technology, P&G asked RTR the realize a promotional tour in 20 Mediaworld stores throughout Italy.

So, in every Mediaworld store taking part in the initiative, a Braun Pulsonic-branded corner has been set up for visitors to test the product’s effectiveness by shaving then and there, in the privacy of specially set-up rooms. In addition, a hostess and a steward were on hand to provide information and give out promotional leaflets.

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