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Dakar: Sam Sunderland gets the first victory. Barreda still on top of leader-board
By rtr_admin| Posted January 6, 2014 | In MotoGP, Motor Racing, Motorsports, Sport News, Sport Sponsorship, Sports Marketing
By rtr_admin| Posted January 6, 2014 | In MotoGP, Motor Racing, Motorsports, Sport News, Sport Sponsorship, Sports Marketing
Dakar: Sam Sunderland gets the first victory. Barreda still on top of leader-board
After the win yesterday for Joan Barreda, today it was the turn of Sam Sunderland to take the stage victory. The British rider was a worthy winner of the Dakar’s second special, where the Honda CRF450 RALLY remains in top positions and where Joan Barreda continues to command the leader-board.
The second stage of the Rally Dakar brought the riders from San Luís to San Rafael, taking in a total of 354 km against the clock, and including a range of diverse terrain types; hard ground, rocks and even some 70 km of navigation through the challenging dunes of Nihuil.
What a stage victory it was for Sam Sunderland too! The British rider, who clocked up the stage’s fastest times, seemed particularly at ease, especially in the second half of the day, when he was able to prove his deft handling skills in the dunes. The result, his first victory in the Dakar, puts Sunderland up into third overall position.
Joan Barreda was first away today and in his usual style, put pedal to the metal, and completed an almost hitch-free stage to continue to widen the deficit over his rivals in the overall standings. Barreda managed to hit a cow which was blocking the way and the impact broke the roadbook, forcing him to use it manually. In spite of this Barreda powered on to consolidate his place at the head of the leader-board.
Paulo Gonçalves, determined to finish among the leaders, was running a fine stage until a problem with the gasoline’s vapor lock held him up and forced him back to an eight place finish. The Portuguese rider is now seventh in the overall standings.
Hélder Rodrigues finished in fifteenth place, and Javier Pizzolito, who fell in the dunes, was able to finish in twenty-first place.
After an excellent performance yesterday, the riders that Honda supports through Honda Brasil and Honda Argentina today saw positive results for Jean Azevedo, Laia Sanz and Cacha Rodríguez, all on the new Honda CRF450 RALLY. All of them were up in the first thirty places. De Azevedo is 23rd overall, Laia Sanz holds 26th place and Pablo Rodríguez is in 29th.
Team HRC Press Release Pictures courtesy of HRC
rtr_admin
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Read MoreWhy choose RTR Sports Marketing
In an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
Save time and money
When first approaching a motorsport sponsorship project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Motorsport is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
The right information, the right choice
Motorsport is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A motorsport sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which racing series, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the beating heart
Activations are the real heart of motorsport sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a motorsport marketing project, you need an agency that knows how to use sponsorship to engage the fanbase online, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Objective measurements for a certain return
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
Sit back, relax, we’ll take care of it
We have been involved in motorsport sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
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