It was called Project 1201, the singular goal being to build the ultimate sportbike at any price. And it’s gone into production as the Ducati 1199 Superleggera (no Panigale here). At $65,000, it is a very rare and exceptional sportbike.
Ride of the Day: Ducati 1199 SuperLeggera
By Emanuele Venturoli | Posted May 20, 2014 | In Bikes, gallery, MotoGP, Motor Racing, Motorsports, Ride Of the Day, Sport Sponsorship
Continue Your Evaluation
Three ways to take this further
Most brands go through a 3-6 month evaluation before committing to motorsport sponsorship. Here’s where to go next, depending on where you are in the process.
Researching
How to actually measure motorsport sponsorship ROI
76% of CMOs struggle to calculate sponsorship ROI. The CFO-ready framework RTR uses across NASCAR, F1 and MotoGP - with independent data partners.
Read the ROI guide
Comparing Options
Going direct vs working with an agency: what it actually costs you
The 20-35% premium brands pay when they negotiate NASCAR deals without independent advice - and the three places that money disappears.
Read the comparison
Ready To Talk
Is your brand interested in motorsport sponsorship?
RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs. Experience the power and put your brand in front of millions with motorsport sponsorship.
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