By Emanuele Venturoli| Posted January 21, 2026 | In Motorsports
By Emanuele Venturoli| Posted January 21, 2026 | In Motorsports
The WorldSBK (World Superbike Championship) continues to represent one of the highest expressions of motorsport on two wheels. Mass-production technology, pure competition and close-up spectacle make WorldSBK a unique platform in international motorcycle racing, capable of combining passion, performance and commercial value.
The 2026 WorldSBK calendarconfirms the global dimension of the championship, with twelve rounds distributed between Europe and Australia, on historic circuits and strategic new entries. A balance that strengthens the attractiveness of the series for manufacturers, sponsors and fans.
WorldSBK provides a direct link between competition and product, allowing manufacturers to demonstrate the effectiveness of their technical solutions in the field. For brand partners, it is an extremely credible communication platform, where performance, reliability and technology become concrete narrative elements.
The 2026 calendar consolidates this identity, maintaining a strong European presence-the historic heart of the championship-and opening the season in Australia, one of the world’s most passionate motorcycle markets.
| Round | Event | Country | Dates |
|---|---|---|---|
| Round 1 | Australian Round | Australia | February 20-22 |
| Round 2 | Pirelli Portuguese Round | Portugal | March 27-29 |
| Round 3 | Pirelli Dutch Round | Netherlands | April 17-19 |
| Round 4 | Motul Hungarian Round | Hungary | 1-3 May |
| Round 5 | Czech Round | Czech Republic | 15-17 May |
| Round 6 | Aragon Round | Spain | May 29-31 |
| Round 7 | Pirelli Emilia Romagna Round | Italy | June 12-14 |
| Round 8 | Prosecco DOC UK Round | United Kingdom | July 10-12 |
| Round 9 | Acerbis French Round | France | September 4-6 |
| Round 10 | Italian Round | Italy | September 25-27 |
| Round 11 | Tissot Estoril Round | Portugal | October 9-11 |
| Round 12 | Pirelli Spanish Round | Spain | October 16-18 |
WorldSBK continues to distinguish itself by its ability to offer hard-fought races, accessible formats, and a strong connection with audiences. From a marketing perspective, the championship offers high quality television, a highly engaged fanbase, and a premium yet authentic positioning.
Historic circuits such as Assen, Estoril, Aragón and Phillip Island provide continuity and recognition, while new stages such as Hungary help expand the series’ geographic presence.
The WorldSBK 2026 calendar confirms the championship as one of the most credible and fascinating sporting platforms in international motorsport. A product capable of combining pure competition, real technology and commercial value, continuing to attract manufacturers, sponsors and fans worldwide.
DOWNLOAD THE WorldSBK CALENDAR 2026 IN PDF
Explore the complete race calendars of the world’s leading motorsport championships.
Experience the power and put your brand in front of millions with motorsport sponsorship. Whether it's Formula 1, MotoGP, NASCAR, IndyCar, or WEC, RTR Sports give your brand the opportunity to appear on television at the most prestigious race tracks in the world.
Sponsor a motorsport team today
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
View our blog
May 8, 2025
The 2025 World Rally Championship (WRC) season marks a significant shift in rally racing, with the elimination of hybrid power units and the introduction of new technical regulations. This ar[...]
Read More
May 8, 2025
The World Rally Championship (WRC) is much more than a competition between cars and drivers: it is a global ecosystem that attracts millions of spectators, fans and business partners worldwid[...]
Read More
May 8, 2025
The World Rally Championship (WRC) represents one of the most fascinating and challenging motorsport competitions in the world. With events held in different countries and on varying terrain,[...]
Read MoreIn an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a motorsport sponsorship project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Motorsport is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Motorsport is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A motorsport sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which racing series, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of motorsport sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a motorsport marketing project, you need an agency that knows how to use sponsorship to engage the fanbase online, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in motorsport sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
View our blog
January 20, 2026
The FIA World Endurance Championship continues to consolidate its role as the absolute benchmark in the globalendurance racing scene. After surpassing 750,000 total spectators in 2025 and rec[...]
Read More
January 20, 2026
The NASCAR Cup Series 2026 looks to be one of the most well-rounded and strategically relevant seasons in recent years, confirming the central role of the American championship within the glo[...]
Read More
January 14, 2026
In the global sports marketing and sponsorship landscape of 2026, we are witnessing an unprecedented paradigm shift. Whereas until the recent past European soccer was the natural landing plac[...]
Read More