Project Info

Client: Infostrada SpA

Task: Ducati Corse

Timing: 2001

About Project

Since 1998, Infostrada has been Italian provider of hard-wire services.
Today, with its 7 million customers, Infostrada is leader in its field and provides a wide range of services both to its private and commercial customers.

Since the very beginning, Infostrada has been centering its communicative campaign on sports events; the forefront of this activity always being the sponsorship given to the team Ducati Races during the Superbike world championships.

With RTR’s help, the company has been able to accomplish an initiative that has allowed Infostrada to profit from all the advantages that such a high-profile sponsorship might have offered. First of all, Infostrada held the rights on the image of the team: it in fact appeared of telephone cards and advertising spaces on main Italian publications and trade fairs.

From a more technical point of view, it can be said that the partnership has ensured Ducati with a wide range of services and advices on information technology:

• innovation and computerization of the company’s commercial sector through the employment of an intranet service
• technical support during the creation of the Ducati and Ducati Races web-sites
• introduction of the services “chat forum” and “live web cam”, which allow pilots and fans to communicate.