Welcome to our sports marketing blog, the online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing. Whether you are a sports fan, a marketing professional or an entrepreneur who wants to harness the power of sports to enhance your brand, our blog is here to provide you with the knowledge and skills you need. Dive into a series of valuable resources curated by industry experts designed to enhance your understanding of the sports marketing landscape. Frominnovative digital campaigns, to sponsorships that leave a lasting impact, here at RTR we aim to give space to all things sponsorship, motorsport and marketing of two and four wheels. Stay ahead of the curve with data-driven analysis, case studies, and practical advice that will enable you to improve your marketing and achieve your goals.
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
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October 1, 2025
Formula 1 as a marketing platform for car manufacturers Since its very inception, Formula 1 has been more than just a sporting contest. For car manufacturers, it has long served as a high-stakes [...]
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September 24, 2025
The 2026 Formula 1 season represents a transformative moment for both [...]
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September 4, 2025
Precision and prestige have long defined the relationship between Form[...]
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September 3, 2025
Title sponsorship is one of the most coveted and high-impact assets in[...]
Read MoreThe online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
Show More
October 1, 2025
Formula 1 as a marketing platform for car manufacturers Since its very inception, Formula 1 has been more than just a sporting contest. For car manufacturers, it has long served as a high-[...]
Read More
September 24, 2025
The 2026 Formula 1 season represents a transformative moment for both the sport and its commercial ecosystem. With a radical overhaul of technical regulations, teams will compete in vehicle[...]
Read MoreThe online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
Show More
September 24, 2025
The 2026 Formula 1 season represents a transformative moment for both the sport and its commercial ecosystem. With a radical overhaul of technical regulations, teams will compete in vehicles [...]
Read More
September 4, 2025
Precision and prestige have long defined the relationship between Formula 1 sponsorship and fine watchmaking. After more than a decade with Rolex as Official Timekeeper, 2025 opens a new chap[...]
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September 3, 2025
Title sponsorship is one of the most coveted and high-impact assets in global sports marketing, and nowhere is this more evident than in Formula 1. In a sport defined by innovation, prestige,[...]
Read MoreThe online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
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August 28, 2025
The Case for China: More Than Just a Big Market When executives discuss growth, the conversation often turns to “new markets.” For years, companies expanded into Europe, then North Ame[...]
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July 16, 2025
The Formula E championship, single-seaters powered by an electric motor, concluded with the double race in New York. Jean-Éric Vergne reconfirmed himself as Champion of the category and it[...]
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The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
Show MoreWe have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
