Welcome to our sports marketing blog, the online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing. Whether you are a sports fan, a marketing professional or an entrepreneur who wants to harness the power of sports to enhance your brand, our blog is here to provide you with the knowledge and skills you need. Dive into a series of valuable resources curated by industry experts designed to enhance your understanding of the sports marketing landscape. Frominnovative digital campaigns, to sponsorships that leave a lasting impact, here at RTR we aim to give space to all things sponsorship, motorsport and marketing of two and four wheels. Stay ahead of the curve with data-driven analysis, case studies, and practical advice that will enable you to improve your marketing and achieve your goals.
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
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June 18, 2025
When you think of sports, what comes to mind? For many, the answer is sports marketing management. We see Super Bowl or Olympic commercials and it seems like every other product is marketed throug[...]
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June 17, 2025
Starting in 2027, MotoGP is preparing for a momentous change that will[...]
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June 16, 2025
The evolution of the MotoGP technical engine regulations is at the hea[...]
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June 13, 2025
The 24 Hours of Le Mans, part of the WEC World Championship, is the ul[...]
Read MoreThe online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
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June 11, 2025
The 2026 calendar of the Formula 1, officially announced on June 10, 2025, includes a season of 24 Grands Prix that will cross five continents and introduce new venues, logistical variation[...]
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June 4, 2025
When Liberty Media acquired Formula 1 in 2017, revenue from sponsorship of the championship was around $272 million. Eight years later, that figure seems like an echo of a bygone era. By 20[...]
Read MoreThe online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
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June 18, 2025
When you think of sports, what comes to mind? For many, the answer is sports marketing management. We see Super Bowl or Olympic commercials and it seems like every other product is marketed t[...]
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May 6, 2025
Motorsport sponsorship has long been perceived as the domain of corporate giants, with multinationals like Shell, Red Bull, and Petronas dominating the paddock. However, in recent years, a ne[...]
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May 5, 2025
In an era where audiences are bombarded with digital content and multitasking across platforms, motorsport sponsorship offers brands an unparalleled fusion of speed, precision, and global ent[...]
Read MoreThe online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
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June 11, 2025
On June 9, 2025, the FIA and Formula E unveiled the provisional calendar for the twelfth 2025-2026 season, the most extensive ever with 18 races at 12 venues, including debuts in Miami and [...]
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May 2, 2025
In a significant shift within the motorsport landscape, McLaren Racing has announced its departure from the Formula E Championship at the conclusion of the 2024–25 season. This decision, [...]
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The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
Show MoreJune 17, 2025
June 11, 2025
May 6, 2025
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
