Our blogs
October 1, 2026
Red Bull Honda: the MotoGP return from 2027 and what it teaches sponsors
Honda HRC announces Red Bull as a major partner from 2027. What the deal includes, why Red Bull left in 2023 and what the case teaches sponsors. [...]
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September 25, 2026
MotoGP sponsorship by category: three briefs for energy drinks, fintech and the aftermarket
Energy drinks, fintech and the automotive aftermarket: which MotoGP sponsorship deal to choose in 2026-2027 for each category, with estimated budgets, activations and the teams still availabl[...]
Read More September 25, 2026
MotoGP Calendar 2027: Dates, Circuits and What’s New This Season
The 2027 MotoGP calendar: 22 Grands Prix from March 7 in Buriram to November 28 in Valencia, with Adelaide’s debut and the return of Buenos Aires. Dates, circuits and what it means for [...]
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September 16, 2026
Max vs 100: Formula 1’s First Spin-Off (and It Won’t Be the Last)
Verstappen takes on 100 karting challengers at Silverstone on Disney+. Beyond the spectacle, there is a clear signal for brands and sponsors: Formula 1 is building a franchise, and its spin-o[...]
Read More September 9, 2026
MotoGP in the United States: the post-2027 expansion playbook
The Liberty Media playbook for the United States in Formula 1 is not a benchmark theory. It is a documented execution spanning eight years, readable by headline and by number. Drive to Surviv[...]
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August 31, 2026
The Corporate Factors That Drive Sponsorship Decisions
What really drives a corporate sponsorship decision? From strategic alignment to measurability: the factors that determine whether an investment gets approved — and delivers. [...]
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August 28, 2026
ADUO, the Equilibrium Dividend: Why the FIA Mechanism Pays Off for Formula 1 Sponsors
What the Formula 1 ADUO is, how the FIA mechanism rebalancing the 2026 engines works, and why a closer championship is good news for fans and, above all, for sponsors. [...]
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August 28, 2026
June 2026 editorial: when the lights go out, anything is possible
Why the best commercial opportunities live exactly where the outcome is least predictable There’s a moment, just before the lights go out at the start of every race, that I’ve nev[...]
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August 13, 2026
MotoGP and South America: When a Continent Stops Being an Audience and Becomes a Protagonist
It is three o’clock on a Thursday morning in March 2026 when the Autódromo Internacional Ayrton Senna in Goiânia opens its gates for the first free practice of the Brazilian Grand Pri[...]
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August 13, 2026
First-party data in MotoGP: what a captive audience is really worth
The third-party cookie is not dead. It has been pardoned. And that is exactly why it is worth less today than when it was on death row. On 22 April 2025, Google announced it would not depreca[...]
Read More August 9, 2026
Andrea Kimi Antonelli and the Italian window: the opportunity brands shouldn’t miss
It’s July 2026 in Monaco. Kimi Antonelli crosses the finish line first on a circuit that has historically rewarded patience. Nearly eighty million people worldwide watch that moment. In[...]
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August 5, 2026
Formula 1 (F1) Sponsors and Partners – Official List, New Deals & Latest Updates
The complete F1 2027 sponsor list: all 11 team title sponsors, series-level global partners, and the key commercial changes – including Gucci’s historic Alpine deal. Updated as pa[...]
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August 5, 2026
Every F1 Livery Ranked – Design, Sponsor Visibility & Branding Strategy
Discover how every 2026 F1 livery balances design, sponsor placement, logo visibility and commercial strategy. Compare branding effectiveness, TV exposure, and sponsorship value across the Fo[...]
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August 5, 2026
Formula 1 Sponsorship Logo Placement Costs: What Every Spot on an F1 Car Is Worth
Position-by-position cost guide for F1 car sponsorship in 2026: halo, sidepod, engine cover, rear wing, nose, front wing, endplates and mirrors — with directional cost ranges, named brand e[...]
Read More August 5, 2026
Formula 1, Formula 2 or Formula 3? Which Sponsorship Delivers the Best Value?
F1 starts at $1.5M. F2 title sponsorship from $50K. F3 from $20K. This guide shows exactly what each championship delivers for your budget — broadcast reach, hospitality, driver narrative, [...]
Read More August 5, 2026
MotoGP Sponsors and Partners 2027: The Official List by Tier and Team
Who sponsors MotoGP? Official list of series sponsors, suppliers and all 11 team title sponsors, with the 2027 status of every slot. Updated October 2026. [...]
Read More August 5, 2026
Single-Season or Multi-Year F1 Sponsorship Deal – Structuring F1 Sponsorship Contract Length
The five F1 sponsorship contract structures — single-season to 5-year — what each costs relative to the others, which clauses govern length, named deal examples, and a decision matrix for[...]
Read More August 5, 2026
F1 Sponsorship ROI Benchmarks: What Return Does Each Budget Level Actually Deliver?
Formula 1 sponsorship ROI benchmarks by spend band – $1.5M to $110M+. Named SMV ratios, brand lift data, B2B pipeline figures, and a decision matrix for US CMOs. [...]
Read More August 5, 2026
Cadillac F1 Sponsorship – Cost, Partners and the Open-Inventory Window 2027
Complete guide to Cadillac F1 sponsorship in 2026: tier pricing ($500K to $70M+), confirmed partners (Jim Beam, Tommy Hilfiger, 3M, Tenneco), and why the only title-free team on the grid is F[...]
Read More August 4, 2026
Formula 1 2026: why the battery vanished from the screen (and it’s a marketing decision)
Melbourne, the opening Grand Prix of 2026. For a few laps, an on-screen bar appears: the battery’s state of charge, the energy each driver holds in reserve to attack or defend. Then, ra[...]
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