Our blogs
July 14, 2026
Moto2 Sponsorship: Mid-Budget Access to the MotoGP Paddock & Choosing the Right Agency
Where Moto2 Sits: The Mid-Budget Rung of the MotoGP Paddock Why sponsor Moto2 instead of MotoGP? Because Moto2 sponsorship buys a place in the identical paddock for a fraction of the price. T[...]
Read More
July 14, 2026
Which MotoGP Class Should Your Brand Sponsor — Moto3, Moto2 & MotoGP
Most brands overpay for MotoGP because they treat the premier class as the only option. Pick the right class instead, and on the same weekend, circuits and broadcast cost a fraction. In three[...]
Read More
July 12, 2026
Cup vs Xfinity vs Truck: Which NASCAR Series Should Your Brand Sponsor?
NASCAR’s three national series — the Cup Series, the NASCAR O’Reilly Auto Parts Series (formerly the Xfinity Series) and the Craftsman Truck Series — sit at fundamentally diff[...]
Read More July 10, 2026
NASCAR Sponsorship ROI: How to Track and Measure Return (2026 Framework)
NASCAR sponsorship ROI is the total business return a brand earns across broadcast media value, digital and social outcomes, B2B hospitality pipeline, consumer brand lift and direct commercia[...]
Read More July 9, 2026
Anatomy of the Monster-Aprilia Deal: What It Tells Us About the MotoGP Market
On May 29, 2026, during the Italian Grand Prix weekend at Mugello, Aprilia Racing and Monster Energy announced Aprilia’s first-ever title sponsor in MotoGP. Monster will be the main sponsor[...]
Read More
July 9, 2026
Moto3 Sponsorship – Costs, Packages, Benefits & Choosing the Right Sponsorship Agency
Why Moto3 Is the Entry Point Into MotoGP Sponsorship Think you cannot afford the MotoGP grid? Moto3 sponsorship puts you on it from around €10k, on the same weekends as the premier class. A[...]
Read More
July 7, 2026
Sponsorship at the 24 Hours of Le Mans: What a Brand Can Buy and What It Gets in Return
Sponsorship at the 24 Hours of Le Mans: What a Brand Can Buy and What It Gets in Return Some sporting events sell media coverage. The 24 Hours of Le Mans, part of the WEC Endurance Championsh[...]
Read More July 7, 2026
Motorsports Sponsorship for Tech and SaaS Brands: The 2026 Guide
There was a time when a tech logo on a race car was a novelty—a sign that a company wanted to appear fast and modern. Those days are over. Technology is now the top category of spending in [...]
Read More July 6, 2026
NASCAR Sponsorship Contract: What to Check Before You Sign
A NASCAR sponsorship contract is the document that decides whether your rights fee buys what your term sheet promised and the difference is measured in millions when the wording is wrong. T[...]
Read More
July 2, 2026
Formula E vs Formula 1 Sponsorship: Cost, Audience & ROI Compared
For a brand deciding where to put a motorsport budget, Formula E vs Formula 1 is not a question of which series is better — it is a question of which one fits the objective. Both are global[...]
Read More
July 2, 2026
How to Invest in Formula 1?
Formula 1 is not directly listed on any stock exchange, but investors can gain exposure through Liberty Media (FWONK), listed manufacturers such as Ferrari, F1 suppliers, and a small number o[...]
Read More
July 2, 2026
NASCAR Sponsorship 2027: How Brands Get In and Sponsor a Team
How to sponsor a NASCAR team in 2027 is a six-step process that runs roughly eight to twelve weeks from brief to signed contract, then a further six to eight weeks to activate. The NASCAR spo[...]
Read More
June 26, 2026
The Lenovo Case: Why a Tech Brand Chose Ducati MotoGP
110 million dollars a year. That’s how much Oracle pays Red Bull Racing to be the title sponsor of the most successful Formula 1 team of the past decade. Forty to sixty million dollars a ye[...]
Read More
June 25, 2026
Red Bull Racing Sponsors 2026: Full Sponsorship Portfolio Analysis
Who Sponsors Red Bull Racing in 2026? Oracle Red Bull Racing enters the 2026 Formula 1 season carrying what Oracle calls the most integrated team-technology partnership in Formula 1 — and o[...]
Read More
June 23, 2026
Holeshot, Grid, and Manufacturers’ Championship: What’s Changing in MotoGP and What It Means for the Brands
There comes a moment in the history of every sports league when rule changes cease to be mere technicalities and become something more: a statement of intent, an attempt to redefine not only [...]
Read More June 22, 2026
The SIFI case: how we helped a Pharma company turn a MotoGP sponsorship into a decade-long scientific platform
In 2015, SIFI was not an obvious candidate for MotoGP Sponsorship. Founded in Catania in 1935, SIFI is one of Europe’s most established independent ophthalmic companies — a developer and [...]
Read More
June 19, 2026
IndyCar Sponsorship 2026: Guide to Costs, Packages & Opportunities
IndyCar sponsorship costs range from approximately $30,000 per race at the associate entry level to more than $20 million per season at the series title tier. For brands eyeing the United Sta[...]
Read More
June 19, 2026
Motorsports Sponsorship Contract – 14 Steps to a Signed Deal
A motorsports sponsorship contract typically takes 3 to 6 months to finalize and involves 14 distinct steps – from the initial idea to legal signing. Understanding these steps and the d[...]
Read More June 18, 2026
Why Do Sponsors Change Teams – Strategy, Risk & Reward
In late 2024, one of MotoGP’s most iconic partnerships quietly ended. Repsol and Honda HRC – linked since 1995 across 30 seasons, multiple world titles, and a commercial bond so d[...]
Read More
June 17, 2026
Sponsor Logo Placement in Motorsport Sponsorship: Where You’re Positioned Matters and Why
Two brands can pay similar fees for a MotoGP sponsorship and leave the season with dramatically different returns. The difference is rarely the team, the championship, or the creative –[...]
Read More