Our blogs
October 23, 2026
Yamaha 2027: what the last open factory title slot tells us
Yamaha MotoGP sponsor 2027: the title slot is open. What it tells CMOs and CFOs about scope, price, risk and clauses. RTR’s analysis. [...]
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October 20, 2026
MotoGP and Formula 1 together in Austin: Liberty Media’s dress rehearsal
On Saturday 24 October, at 11:40 Texas time, Circuit of The Americas in Austin will change its voice. For twenty minutes, on a track that belongs to Formula 1 that weekend, four MotoGP bikes [...]
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October 16, 2026
Las Vegas Grand Prix sponsorship: what a partnership includes, from branding to B2B hospitality
A Las Vegas Grand Prix partnership is sold in four tiers that convey five distinct categories of rights, and almost none of it is documented publicly. That is the first problem for a brand pr[...]
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October 15, 2026
F1 2027 calendar: all 24 races, 10 Sprints and what the schedule means for sponsors
Formula 1 and the FIA announced the F1 2027 calendar on September 16, 2026, following approval by the World Motor Sport Council: 24 Grands Prix across 22 countries, opening in Bahrain on Marc[...]
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October 15, 2026
F2 and F3 sponsorship cost 2027: what each team charges, and why one deal can cover both championships
Most brands evaluate the junior series from a price list organized by championship: this much for Formula 2, this much for Formula 3. The paddock does not sell that way. It sells by organizat[...]
Read More October 15, 2026
Single-race, part-season or full-season F1 sponsorship? Choosing your scope
The question arrives in almost every first conversation, and it assumes a model Formula 1 does not use. In most US motorsport, a brand can buy a race. In F1 it generally cannot, at least not [...]
Read More October 15, 2026
Which F1 team should you sponsor in 2027? Top team, midfield, or a new entrant
Brands scoping 2027 are negotiating in the first autumn after the largest regulation change in a decade. The competitive order they are buying into is barely a season old, and the commercial [...]
Read More October 15, 2026
F1 team vs championship sponsorship: what you get and what each costs
In 2026, a brand can put its name on Red Bull’s car for a reported $110 million a year, or hold a category-exclusive Formula 1 global partner slot across every race of the season for le[...]
Read More October 15, 2026
Primary, official or technical partner? What the same F1 budget buys in each tier
The budget is approved. Three structures are on the table at roughly the same fee, and the team’s deck prices them as if they were comparable products. They are not. A primary position,[...]
Read More October 15, 2026
What’s in an F1 sponsorship contract? Rights fee vs activation, category exclusivity, renewal and exit
A term sheet sets the number. The F1 sponsorship contract decides whether that number buys anything enforceable. The sponsorship contract is the document most brands read last and argue about[...]
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October 14, 2026
African Grand Prix: Formula 1 returns to the continent, starting with Rwanda
The African Grand Prix comes to Rwanda in the early 2030s: why it isn’t named after the country, Qatar’s role and what it means for sponsors and brands. [...]
Read More October 7, 2026
New MotoGP format 2027: two grids, less practice, more showdowns
New MotoGP format 2027: Sprint qualifying on Friday, Q1 for everyone, no warm-up. What changes for riders, teams and sponsors, session by session. [...]
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October 5, 2026
Driver longevity: the veteran’s paradox in motorsport
Driver longevity in motorsport makes top drivers more credible and less risky for sponsors, but shortens their horizon: this is the veteran’s paradox. [...]
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October 2, 2026
NASCAR vs F1 vs MotoGP for US Brands: Which Delivers Better Sponsorship ROI?
On March 1, 2026, Tyler Reddick won NASCAR’s Cup Series race at Circuit of the Americas in front of 3.93 million FOX viewers, with Trackhouse Racing’s Shane van Gisbergen in secon[...]
Read More October 1, 2026
Red Bull Honda: the MotoGP return from 2027 and what it teaches sponsors
Honda HRC announces Red Bull as a major partner from 2027. What the deal includes, why Red Bull left in 2023 and what the case teaches sponsors. [...]
Read More September 25, 2026
MotoGP sponsorship by category: three briefs for energy drinks, fintech and the aftermarket
Energy drinks, fintech and the automotive aftermarket: which MotoGP sponsorship deal to choose in 2026-2027 for each category, with estimated budgets, activations and the teams still availabl[...]
Read More September 25, 2026
MotoGP Calendar 2027: Dates, Circuits and What’s New This Season
The 2027 MotoGP calendar: 22 Grands Prix from March 7 in Buriram to November 28 in Valencia, with Adelaide’s debut and the return of Buenos Aires. Dates, circuits and what it means for [...]
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September 16, 2026
Max vs 100: Formula 1’s First Spin-Off (and It Won’t Be the Last)
Verstappen takes on 100 karting challengers at Silverstone on Disney+. Beyond the spectacle, there is a clear signal for brands and sponsors: Formula 1 is building a franchise, and its spin-o[...]
Read More September 9, 2026
MotoGP in the United States: the post-2027 expansion playbook
The Liberty Media playbook for the United States in Formula 1 is not a benchmark theory. It is a documented execution spanning eight years, readable by headline and by number. Drive to Surviv[...]
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August 31, 2026
The Corporate Factors That Drive Sponsorship Decisions
What really drives a corporate sponsorship decision? From strategic alignment to measurability: the factors that determine whether an investment gets approved — and delivers. [...]
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