Our blogs
August 28, 2026
ADUO, the Equilibrium Dividend: Why the FIA Mechanism Pays Off for Formula 1 Sponsors
What the Formula 1 ADUO is, how the FIA mechanism rebalancing the 2026 engines works, and why a closer championship is good news for fans and, above all, for sponsors. [...]
Read More
August 28, 2026
June 2026 editorial: when the lights go out, anything is possible
Why the best commercial opportunities live exactly where the outcome is least predictable There’s a moment, just before the lights go out at the start of every race, that I’ve nev[...]
Read More
August 13, 2026
MotoGP and South America: When a Continent Stops Being an Audience and Becomes a Protagonist
It is three o’clock on a Thursday morning in March 2026 when the Autódromo Internacional Ayrton Senna in Goiânia opens its gates for the first free practice of the Brazilian Grand Pri[...]
Read More
August 13, 2026
First-party data in MotoGP: what a captive audience is really worth
The third-party cookie is not dead. It has been pardoned. And that is exactly why it is worth less today than when it was on death row. On 22 April 2025, Google announced it would not depreca[...]
Read More
August 9, 2026
Andrea Kimi Antonelli and the Italian window: the opportunity brands shouldn’t miss
It’s July 2026 in Monaco. Kimi Antonelli crosses the finish line first on a circuit that has historically rewarded patience. Nearly eighty million people worldwide watch that moment. In[...]
Read More
August 5, 2026
Formula 1 Partners 2026: The Official List of F1 Global Partners, Official Partners and Suppliers
The complete F1 2027 sponsor list: all 11 team title sponsors, series-level global partners, and the key commercial changes – including Gucci’s historic Alpine deal. Updated as pa[...]
Read More
August 5, 2026
Every F1 Livery Ranked – Design, Sponsor Visibility & Branding Strategy
Discover how every 2026 F1 livery balances design, sponsor placement, logo visibility and commercial strategy. Compare branding effectiveness, TV exposure, and sponsorship value across the Fo[...]
Read More
August 5, 2026
Formula 1 Sponsorship Logo Placement Costs: What Every Spot on an F1 Car Is Worth
Position-by-position cost guide for F1 car sponsorship in 2026: halo, sidepod, engine cover, rear wing, nose, front wing, endplates and mirrors — with directional cost ranges, named brand e[...]
Read More
August 5, 2026
Formula 1, Formula 2 or Formula 3? Which Sponsorship Delivers the Best Value?
F1 starts at $1.5M. F2 title sponsorship from $50K. F3 from $20K. This guide shows exactly what each championship delivers for your budget — broadcast reach, hospitality, driver narrative, [...]
Read More
August 5, 2026
MotoGP Sponsors and Partners 2027: The Official List by Tier and Team
Who sponsors MotoGP? Official list of series sponsors, suppliers and all 11 team title sponsors, with the 2027 status of every slot. Updated October 2026. [...]
Read More
August 5, 2026
Single-Season or Multi-Year F1 Sponsorship Deal – Structuring F1 Sponsorship Contract Length
The five F1 sponsorship contract structures — single-season to 5-year — what each costs relative to the others, which clauses govern length, named deal examples, and a decision matrix for[...]
Read More
August 5, 2026
F1 Sponsorship ROI Benchmarks: What Return Does Each Budget Level Actually Deliver?
Formula 1 sponsorship ROI benchmarks by spend band – $1.5M to $110M+. Named SMV ratios, brand lift data, B2B pipeline figures, and a decision matrix for US CMOs. [...]
Read More
August 5, 2026
Cadillac F1 Sponsorship – Cost, Partners and the Open-Inventory Window 2027
Complete guide to Cadillac F1 sponsorship in 2026: tier pricing ($500K to $70M+), confirmed partners (Jim Beam, Tommy Hilfiger, 3M, Tenneco), and why the only title-free team on the grid is F[...]
Read More
August 4, 2026
Formula 1 2026: why the battery vanished from the screen (and it’s a marketing decision)
Melbourne, the opening Grand Prix of 2026. For a few laps, an on-screen bar appears: the battery’s state of charge, the energy each driver holds in reserve to attack or defend. Then, ra[...]
Read More
August 4, 2026
Audi F1 Sponsorship – Cost, Partners, ROI & Open-Inventory Window 2027
Complete guide to Audi F1 sponsorship in 2026: cost by tier, confirmed partners (Revolut, BP, Castrol, Visit Qatar, Adidas), what each level delivers, Mission 2030 context, and how Audi compa[...]
Read More
August 4, 2026
Aston Martin F1 Sponsorship – Cost, Partners, ROI & Open-Inventory Window 2027
Explore Aston Martin F1 sponsorship costs, estimated from $2M to $80M+, official partners, sponsorship tiers, rights, and ROI benchmarks for brands in 2026. [...]
Read More
August 4, 2026
Mercedes F1 Sponsorship – Cost, Partners, ROI & Open-Inventory Window 2027
Full guide to Mercedes-AMG Petronas F1 sponsorship in 2026: cost by tier, named partner breakdown (Petronas, Microsoft, INEOS), what each level delivers, and how Mercedes compares to McLaren [...]
Read More
August 4, 2026
MotoGP has appointed CAA Sports: what (really) changes for sponsors
On 23 June 2026 MotoGP appointed CAA Sports as its exclusive global sponsorship agency. Here is what the deal actually changes for brands, and what it leaves untouched. [...]
Read More
July 27, 2026
The 2026 MotoGP Factory Teams: An Analysis of the Commercial Portfolio
Five factory teams on the MotoGP grid in 2026. They compete in the same championship, under the same technical regulations-which are evolving toward the 850cc cycle set to begin in 2027-and w[...]
Read More
July 21, 2026
July 2026 editorial: A world gathering around sport
On why sport remains the last universal language – and what that means for any brand trying to reach the world July is when the planet turns its attention to the same few things at once[...]
Read More