Our blogs
August 4, 2026
MotoGP has appointed CAA Sports: what (really) changes for sponsors
On 23 June 2026 MotoGP appointed CAA Sports as its exclusive global sponsorship agency. Here is what the deal actually changes for brands, and what it leaves untouched. [...]
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July 27, 2026
The 2026 MotoGP Factory Teams: An Analysis of the Commercial Portfolio
Five factory teams on the MotoGP grid in 2026. They compete in the same championship, under the same technical regulations—which are evolving toward the 850cc cycle set to begin in 2027—a[...]
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July 21, 2026
July 2026 editorial: A world gathering around sport
On why sport remains the last universal language — and what that means for any brand trying to reach the world July is when the planet turns its attention to the same few things at once. Th[...]
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July 20, 2026
Independence, Verticality, Experience: How an Independent Motorsport Sponsorship Agency Works
Anyone looking for a sports sponsorship partner will find a market that promises it all: every sport, every budget, every goal. This page explains what an independent motorsport sponsorship a[...]
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July 17, 2026
Rider, Team, Race or Championship? What to Back in MotoGP – and What Each Costs
Most brands walk into MotoGP assuming there is one decision to make: which team do we sponsor? Then they discover the platform sells four different things. A rider, a team, a single Grand Pri[...]
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July 15, 2026
Is One MotoGP Race Enough or Do You Need the Full Season? Costs, Scope and What Each Buys
Brands entering MotoGP almost always assume the same thing: one race is the cheap way to test the water. It sounds obviously right. Buy a single round, see if it works, scale up later if it d[...]
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July 14, 2026
Moto2 Sponsorship: Mid-Budget Access to the MotoGP Paddock & Choosing the Right Agency
Where Moto2 Sits: The Mid-Budget Rung of the MotoGP Paddock Why sponsor Moto2 instead of MotoGP? Because Moto2 sponsorship buys a place in the identical paddock for a fraction of the price. T[...]
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July 14, 2026
Which MotoGP Class Should Your Brand Sponsor – Moto3, Moto2 & MotoGP
Most brands overpay for MotoGP because they treat the premier class as the only option. Pick the right class instead, and on the same weekend, circuits and broadcast cost a fraction. In three[...]
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July 12, 2026
Cup vs Xfinity vs Truck: Which NASCAR Series Should Your Brand Sponsor?
NASCAR’s three national series the Cup Series, the NASCAR O’Reilly Auto Parts Series (formerly the Xfinity Series) and the Craftsman Truck Series sit at fundamentally different pr[...]
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July 10, 2026
NASCAR Sponsorship ROI: How to Track and Measure Return (2026 Framework)
NASCAR sponsorship ROI is the total business return a brand earns across broadcast media value, digital and social outcomes, B2B hospitality pipeline, consumer brand lift, and direct commerci[...]
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July 9, 2026
Anatomy of the Monster-Aprilia Deal: What It Tells Us About the MotoGP Market
Il 29 maggio 2026, durante il weekend del Gran Premio d’Italia al Mugello, Aprilia Racing e Monster Energy hanno annunciato il primo title sponsor della storia di Aprilia in MotoGP. Mon[...]
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July 9, 2026
Moto3 Sponsorship – Costs, Packages, Benefits & Choosing the Right Sponsorship Agency
Why Moto3 Is the Entry Point Into MotoGP Sponsorship Think you cannot afford the MotoGP grid? Moto3 sponsorship puts you on it from around €10k, on the same weekends as the premier class. A[...]
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July 8, 2026
Should a Brand Sign a One-Year or Multi-Year MotoGP Sponsorship Deal?
Most brands default to a one-year MotoGP deal because it feels safer, and in isolation, it is. You commit to nothing beyond a season, you keep your options open, you sleep at night. But that [...]
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July 7, 2026
Sponsorship at the 24 Hours of Le Mans: What a Brand Can Buy and What It Gets in Return
Some sporting events sell media coverage. The 24 Hours of Le Mans, part of the WEC Endurance Championship, sells something rarer—and, for a brand that understands what it’s buying, more v[...]
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July 7, 2026
Motorsports Sponsorship for Tech and SaaS Brands: The 2026 Guide
There was a time when a tech logo on a race car was a novelty—a sign that a company wanted to appear fast and modern. Those days are over. Technology is now the top category of spending in [...]
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July 6, 2026
NASCAR Sponsorship Contract: What to Check Before You Sign
A NASCAR sponsorship contract is the document that decides whether your rights fee buys what your term sheet promised and the difference is measured in millions when the wording is wrong. T[...]
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July 2, 2026
Formula E vs Formula 1 Sponsorship: Cost, Audience & ROI Compared
For a brand deciding where to put a motorsport budget, Formula E vs Formula 1 is not a question of which series is better – it is a question of which one fits the objective. Both are gl[...]
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July 2, 2026
How to Invest in Formula 1?
Formula 1 is not directly listed on any stock exchange, but investors can gain exposure through Liberty Media (FWONK), listed manufacturers such as Ferrari, F1 suppliers, and a small number o[...]
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July 2, 2026
NASCAR Sponsorship 2027: How Brands Get In and Sponsor a Team
How to sponsor a NASCAR team in 2027 is a six-step process that runs roughly eight to twelve weeks from brief to signed contract, then a further six to eight weeks to activate. The NASCAR spo[...]
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July 1, 2026
NASCAR Sponsors List 2026 – Premier Partners, Teams & Title Sponsors
NASCAR’s four 2026 Cup Series Premier Partners are Busch Light, Coca-Cola, Xfinity, and Freeway Insurance, the last replacing GEICO. Below them sit Official Partners (Sunoco, Goodyear, [...]
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