Our blogs
May 22, 2026
F1 Steering Wheel Cost and How It Works
A Formula 1 steering wheel is one of the most sophisticated pieces of technology in professional sport. Far more than a device for turning corners, it acts as the driver’s primary contr[...]
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May 22, 2026
NASCAR Schedule 2026: Every Race, Date and Track
The 2026 NASCAR Cup Series schedule features 36 points-paying races from February to November across oval tracks, road courses and one street circuit. Spanning ten months and more than twenty[...]
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May 21, 2026
May 2026 editorial: The expanding universe of motorsport sponsorship. New deals, new categories, new logic
I have been thinking about Max Verstappen at the Nürburgring. Not the result — his car retired with hours to go, a mechanical failure that ended what had been a genuinely competitive run. [...]
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May 20, 2026
What Is Motorsport Sponsorship Activation? Complete Brand Guide (2026)
How to turn a motorsport logo placement into a year-round commercial programme – the activation types, real brand examples from Formula 1 and MotoGP, a step-by-step framework, and the R[...]
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May 20, 2026
MotoGP Sponsorship Guide 2026: What It Is, How It Works & Why It Matters
MotoGP sponsorship is a global commercial partnership between a brand and a MotoGP property – a team, a rider, the championship itself, or a single race – that exchanges financial[...]
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May 19, 2026
F1 Sponsorship Cost 2026: How Much Does it Cost to Sponsor a Formula 1 Team?
In many articles of this blog we have attempted to answer the question “how much does sponsorship cost…”? This is a key question when we face a sponsorship project in a company[...]
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May 19, 2026
Every F1 Title Sponsor for the 2026 Season: Full List, Deal Values and What They Pay
The 2026 Formula 1 season marks the most significant technical reset in a decade — new power unit regulations, a new manufacturer on the grid, and a commercial market that has crossed $3 bi[...]
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May 14, 2026
MotoGP vs F1 sponsorship: what the gap actually buys
A week ago I wrote that Formula 1 sponsorship spend will exceed $3 billion in 2026 for the first time, driven by tech and AI deals that buy operational integration rather than logo placement.[...]
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May 11, 2026
The Top 10 MotoGP Riders in 2026: Rankings, Stats & Sponsorship Value
The top MotoGP riders in 2026 after 4 rounds are led by championship leader Marco Bezzecchi (Aprilia, 101 pts after Round 4 Jerez), with reigning World Champion Marc Márquez (Ducati Lenovo T[...]
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May 11, 2026
The Top 10 Most Famous Brands in MotoGP Sponsorship (2026 Edition)
The most famous brands in MotoGP sponsorship in 2026 include Red Bull, Monster Energy, Pramac, Repsol, Alpinestars, Michelin, Oakley, Motul, VR46 (Pertamina Enduro VR46), and Castrol — each[...]
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May 11, 2026
MotoGP Sponsorship Cost: How Much Does It Cost to Sponsor MotoGP in 2026?
MotoGP sponsorship cost in 2026 ranges from approximately €75,000 for entry-level partnership packages to €15 million for title sponsorship of a leading factory team. The exact MotoGP spo[...]
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May 10, 2026
MotoGP 2026 Calendar: Full Schedule, Race Dates & Circuits
The MotoGP 2026 calendar features 22 Grands Prix across five continents and 18 countries, opening with the Thai Grand Prix in Buriram on February 27 – March 1 and closing with the Valencia [...]
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May 8, 2026
F1 sponsorship just crossed $3 billion. So what?
On Sunday 3 May, Kimi Antonelli won the Miami Grand Prix from Lando Norris, three seconds clear, with Oscar Piastri third. It was Antonelli’s third consecutive victory of the 2026 seaso[...]
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April 27, 2026
April 2026 Editorial: No Favourite. No Better Moment.
On what an open championship tells us about the right moment to enter motorsport — and why uncertainty is the most underrated word in sponsorship. I have been watching motorsport for a long[...]
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April 24, 2026
How Does Motorsport Sponsorship Work? A Complete Brand Guide (2026)
There is a version of motorsport sponsorship that everyone understands. A brand pays money. Their logo appears on the car. People watching the race see it. This is not wrong exactly. It is si[...]
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April 24, 2026
Types of Motorsport Sponsorship for Brands
A Formula 1 grid carries between 10 and 15 sponsors per car. Across all ten teams on a given race weekend, that represents potentially 150 commercial relationships operating simultaneously at[...]
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April 24, 2026
Benefits of Motorsport Sponsorship: Advantage Guide for Brands
What Motorsport Sponsorship Delivers That Other Marketing Cannot In a media environment defined by ad-blockers, fragmented attention, and a consumer base that has developed near-total immunit[...]
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April 23, 2026
Motorsport Sponsorship ROI: Complete Guide to Measuring, Proving and Maximising Your Return
The ROI Problem: Why 76% of Brands Still Struggle to Justify Motorsport Sponsorship Forrester Research’s 2024 analysis of US consumer marketing found that 76% of marketers who invested [...]
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April 21, 2026
WEC vs F1 Sponsorship — Why Endurance Is the Most Undervalued Platform in Motorsport
On Sunday, the 2026 FIA World Endurance Championship opened at Imola. Toyota’s #8 won the six hours in front of 92,175 spectators — a circuit record — beating the pole-sitting Ferra[...]
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April 13, 2026
Super.com Named NASCAR Official Savings Partner
In March 2026, NASCAR announced one of its most distinctive commercial partnerships of the modern era: a multi-year agreement with Super.com, a fast-growing savings and membership platform, n[...]
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