Our blogs
October 20, 2025
Apple and Formula 1: $750 million strategic deal to transform sports streaming
Apple TV+ is set to become the exclusive broadcaster of Formula 1 in the United States starting in 2026, under a five-year contract worth an estimated $750 million. This agreement represents [...]
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October 8, 2025
Motorsport as a business engine: the ultimate guide to sponsorships that work
The equation that is changing motorsport marketing Imagine you are sitting in your company’s boardroom. On the table, the sports sponsorship budget for 2026. The question you are asking –[...]
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October 1, 2025
The power loop: how global car manufacturers fuel formula 1’s rise – and vice versa
Formula 1’s growth owes as much to car manufacturers’ marketing might as to on-track success. A virtuous circle reshaping motorsport. [...]
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September 24, 2025
F1 2026: smaller sponsors for smaller cars?
The 2026 Formula 1 season represents a transformative moment for both the sport and its commercial ecosystem. With a radical overhaul of technical regulations, teams will compete in vehicles [...]
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September 4, 2025
From Rolex to TAG Heuer: How F1 Watch Sponsorship Is Changing
Precision and prestige have long defined the relationship between Formula 1 sponsorship and fine watchmaking. After more than a decade with Rolex as Official Timekeeper, 2025 opens a new chap[...]
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September 3, 2025
Every Team’s Title Sponsor for the 2025 Formula 1 Season
Title sponsorship is one of the most coveted and high-impact assets in motorsport marketing, and nowhere is this more evident than in Formula 1. In a sport defined by innovation, prestige, an[...]
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August 28, 2025
Why Global Companies Should Invest in China — And Why Formula E Is the Smartest Gateway
The Case for China: More Than Just a Big Market When executives discuss growth, the conversation often turns to “new markets.” For years, companies expanded into Europe, then North Americ[...]
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August 28, 2025
Cadillac F1: why the sponsorship market reopens (and how to seize the opportunity)
The official entry of the Cadillac Formula 1 Team starting in 2026 marks a turning point for the commercial ecosystem of the top series. It is not just about the eleventh box on the grid: it [...]
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August 27, 2025
NASCAR vs. IndyCar: comparing speed, spectacle and sponsorship opportunities
Two worlds, two philosophies, one passion: speed. NASCAR and IndyCar represent the essence of American motorsports, offering unique experiences for both fans and brands eager to connect with [...]
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August 27, 2025
NASCAR’s Crown Jewels: four legends of speed.
Daytona 500: the opening that’s worth a season The Daytona 500 is the gateway to the NASCAR season and, for many, its symbolic peak. The February event at Daytona International Speedway[...]
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August 4, 2025
Motorsport Racing Marketing: Strategies, Stories and Sponsorships
Motorsport sponsorship is not just about stickers on a car. It’s about stories, speed, and strategy. From Formula 1 sponsorship to MotoGP sponsorship, from WEC sponsorship to IndyCar sponso[...]
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August 1, 2025
We are looking for sponsors…
We are not in the business of finding sponsors for Athletes and sports teams, RTR Sports is not a sponsor search agency. Our work is to give advice to companies that use or intend to use spor[...]
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July 25, 2025
Communication and sports: stories, emotions and strategy in modern marketing
Communication and sports have always been linked by a deep and synergistic relationship of emotions, powerful narratives, and authentic connections with audiences. In the world of sports mark[...]
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July 20, 2025
Advantages and disadvantages of sports sponsorship
If you’re a sports marketing enthusiast, a quick browse of the internet is enough to come across a rather strange question: “what advantages and disadvantages of sports sponsorshi[...]
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July 20, 2025
Is the MotoGP Paddock Pass worth it? We review the most popular tickets in town
You’ve wanted it, coveted it, hunted for it, and now have it; but is the MotoGP Paddock Pass worth it? The answer is, yes, “probably”. It’s time to shed some light on [...]
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July 18, 2025
The Underdog Breakthrough: Hülkenberg’s 239‑Race Wait
When Nico Hülkenberg finally stood on the F1 podium at Silverstone, it capped a staggering 239‑race wait—equivalent to 5,593 days since his debut in 2010. That mark now tops the “longe[...]
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July 17, 2025
What are the differences between sports management and sports marketing?
When you think of sport, what comes to mind? For many, the answer is sports marketing management. We see ads for the Super Bowl or the Olympics, and it seems that every other product is marke[...]
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July 16, 2025
Formula E and MotoE, is this the future of motorsport?
The Formula E championship, single-seaters powered by an electric motor, concluded with the double race in New York. Jean-Éric Vergne reconfirmed himself as Champion of the category and it i[...]
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July 15, 2025
Sponsor search VS sports marketing consulting: 3 key differences
Sponsorship research-also called sponsor brokering-and corporate sports marketing consulting are two opposite sides of the same coin. Both deal with sponsorship in sports, and thus with build[...]
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July 9, 2025
Red Bull and Christian Horner: The End of an Era
July 9, 2025, will go down as one of the most dramatic days in modern Formula 1: Red Bull Racing unexpectedly announced that after twenty years in charge, Christian Horner would step aside as[...]
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