Our blogs
April 13, 2026
NASCAR Sponsors List 2026 – Premier Partners, Teams & Title Sponsors
NASCAR’s four 2026 Cup Series Premier Partners are Busch Light, Coca-Cola, Xfinity, and Freeway Insurance, the last replacing GEICO. Below them sit Official Partners (Sunoco, Goodyear, [...]
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April 8, 2026
NASCAR Xfinity Title Sponsor Replacement: O’Reilly Auto Parts Takes Over in 2026
What Replaced Xfinity as NASCAR’s Series Title Sponsor? O’Reilly Auto Parts replaced Xfinity as the title sponsor of NASCAR’s second national series in 2026, with the series officially [...]
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April 8, 2026
How Many NASCAR Races in a Season? Full 2026 Guide
The NASCAR Cup Series season consists of 36 points-paying races, typically held between February and November. In addition to these championship events, the Cup calendar includes non-points r[...]
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April 8, 2026
What Gas Brand Sponsors NASCAR? Sunoco and Every Energy Partner in 2026
Sunoco is the official gas brand of NASCAR and has been the exclusive fuel supplier to all three NASCAR national series — the Cup Series, the O’Reilly Auto Parts Series (formerly Xfinity)[...]
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March 24, 2026
March 2026 Editorial: The Season Has No Patience for Standing Still
On the controlled chaos of a new era — in the paddock, in the boardroom, and on the grid. There is a particular quality to the opening weeks of a new motorsport season. The regulations are [...]
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March 16, 2026
NASCAR Sponsorship 2026: How Much It Costs, Available Packages & Brand Opportunities
For more than seventy years, NASCAR, the National Association for Stock Car Auto Racing, has been one of the most influential sports properties in the United States. Today, NASCAR represents [...]
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March 3, 2026
2026: the right year to sponsor MotoGP
The transfer of control of Dorna Sports a Liberty Media represents, more than a corporate transaction, a change of industrial trajectory for the world’s most famous two-wheel championsh[...]
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February 5, 2026
2026 IndyCar Schedule: Full Calendar, Key Highlights & Analysis
The 2026 NTT IndyCar Series calendar promises one of the most compelling seasons in recent history, blending tradition with expansion and off‑the‑chart excitement. From classic ovals like[...]
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February 3, 2026
McLaren F1 Sponsors 2026: Full Portfolio
The linchpin to a successful Formula 1 sponsorship is finding the right team that mirrors your brand’s values and aspirations. Let’s see how the McLaren Formula 1 Team could be th[...]
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January 21, 2026
WorldSBK 2026: the full championship calendar
The WorldSBK (World Superbike Championship) continues to represent one of the highest expressions of motorsport on two wheels. Mass-production technology, pure competition and close-up specta[...]
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January 20, 2026
FIA WEC 2026: full season schedule + downloadable PDF
The FIA World Endurance Championship continues to consolidate its role as the absolute benchmark in the globalendurance racing scene. After surpassing 750,000 total spectators in 2025 and rec[...]
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January 14, 2026
The rise of betting: why gaming brands are already dominating the MotoGP 2026 grid
In the global sports marketing and sponsorship landscape of 2026, we are witnessing an unprecedented paradigm shift. Whereas until the recent past European soccer was the natural landing plac[...]
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January 13, 2026
Pramac First Yamaha MotoGP 2026: the first bike of the season ushers in a new era
With the official unveiling of the Pramac Prima Yamaha MotoGP 2026, the MotoGP World Championship symbolically opens a new season. It is not only the first bike unveiled for 2026, but the man[...]
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January 5, 2026
A tool for choosing the right sponsorship in motorsport
Formula 1, MotoGP, WEC or other: how to choose what to sponsor? Choosing on the right discipline is one of the most complex ones, but also one of the most fascinating moments of a sports mark[...]
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January 2, 2026
2025: the year when motorsport became an asset class
Looking only at the bulletin board, 2025 is easy to file away: Norris world champion in F1, Márquez king again in MotoGP. End of story. Only, for those who put the budget on the table and th[...]
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December 16, 2025
Motorsport at the highest level: is there still room for eclectic drivers? The “Rovanperä case”
There is one word that dominates every paddock today, from world rally practice to the pits of a national championship: hyperspecialization. Athletes “built” for a single act, eng[...]
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December 15, 2025
Norris champion 2025 and the World Cup map: why nations still matter in Formula 1
Abu Dhabi decided the 2025 World Cup with the coolness typical of true finals: Lando Norris is world champion, a title won with a third-place finish in the last race and a slim margin over Ma[...]
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December 3, 2025
Competitiveness and F1: the key to the U.S. market and beyond
The spectacular three-way sprint between Piastri, Norris and Verstappen is great news not only for Formula 1 fans, but for Formula 1 itself, which can once again expect a “monstrousR[...]
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November 20, 2025
Diogo Moreira: the rebirth of MotoGP comes from Brazil
Diogo Moreira ‘s arrival in MotoGP, in the aftermath of the historic Moto2 2025 title, is more than just a category jump: it is a turning point for MotoGP, for Liberty-branded MotoGP, a[...]
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November 6, 2025
MotoGP 2026: which rider to sponsor? The complete guide
Sponsoring a MotoGP rider in 2026 can be a strategic move for brands that want authenticity, excitement and immediate return. With RTR Sports’ MotoGP sponsorship, we analyze all the rid[...]
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