Our blogs
May 29, 2026
10 Questions to Ask a Motorsports Marketing Agency Before You Sign
Most brand managers approach how to choose a motorsport sponsorship agency the way they vet any marketing supplier: case studies, fee benchmarking, reference calls, and chemistry meetings. Th[...]
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May 29, 2026
What MotoGP Teams Are Worth Today — and in 2031
What MotoGP teams are really worth today, why the Tech3 deal isn’t the benchmark, and what valuations could look like by 2031 under three realistic scenarios. [...]
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May 27, 2026
Formula 1 Sponsorship: Sports, Luxury and Automotive – The Triangle That Changes Everything
There’s one question I get asked more times than I can count, in 20 years in this industry: what exactly are you buying, exactly, when you sponsor a Formula 1 team? The honest answer is[...]
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May 22, 2026
F1 steering wheel cost and how it works: the 2026 guide
An F1 steering wheel costs between $40,000 and $100,000. No team publishes official figures, but industry estimates converge on this range – and to understand how a single 1.3 kg compon[...]
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May 22, 2026
NASCAR Schedule 2026: Every Race, Date and Track
The 2026 NASCAR Cup Series schedule features 36 points-paying races from February to November across oval tracks, road courses and one street circuit. Spanning ten months and more than twenty[...]
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May 21, 2026
May 2026 editorial: The expanding universe of motorsport sponsorship. New deals, new categories, new logic
I have been thinking about Max Verstappen at the Nürburgring. Not the result — his car retired with hours to go, a mechanical failure that ended what had been a genuinely competitive run. [...]
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May 20, 2026
What Is Motorsport Sponsorship Activation? Complete Brand Guide (2026)
How to turn a motorsport logo placement into a year-round commercial programme – the activation types, real brand examples from Formula 1 and MotoGP, a step-by-step framework, and the R[...]
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May 20, 2026
MotoGP Sponsorship Guide: How Brands Get In
MotoGP sponsorship is a global commercial partnership between a brand and a MotoGP property – a team, a rider, the championship itself, or a single race – that exchanges financial[...]
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May 19, 2026
Every F1 Title Sponsor for the 2026 Season: Full List, Deal Values and What They Pay
The 2026 Formula 1 season marks the most significant technical reset in a decade — new power unit regulations, a new manufacturer on the grid, and a commercial market that has crossed $3 bi[...]
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May 14, 2026
MotoGP vs F1 sponsorship: what the gap actually buys
A week ago I wrote that Formula 1 sponsorship spend will exceed $3 billion in 2026 for the first time, driven by tech and AI deals that buy operational integration rather than logo placement.[...]
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May 11, 2026
The Top 10 MotoGP Riders in 2026: Rankings, Stats & Sponsorship Value
The top MotoGP riders in 2026 after 4 rounds are led by championship leader Marco Bezzecchi (Aprilia, 101 pts after Round 4 Jerez), with reigning World Champion Marc Márquez (Ducati Lenovo T[...]
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May 11, 2026
How Much Does MotoGP Sponsorship Cost? Price Tiers & Levels 2026
MotoGP sponsorship cost in 2026 ranges from approximately €75,000 for entry-level packages to €15 million for a title sponsorship with a top-tier factory team. The price depends on five v[...]
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May 10, 2026
MotoGP 2026 Calendar: Full Schedule, Race Dates & Circuits
Update: the 2027 MotoGP calendar is now available, with all 22 Grand Prix dates and what’s new with Adelaide and Buenos Aires. The MotoGP 2026 calendar features 22 Grands Prix across fi[...]
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May 8, 2026
F1 sponsorship just crossed $3 billion. So what?
On Sunday 3 May, Kimi Antonelli won the Miami Grand Prix from Lando Norris, three seconds clear, with Oscar Piastri third. It was Antonelli’s third consecutive victory of the 2026 seaso[...]
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April 27, 2026
April 2026 Editorial: No Favourite. No Better Moment.
On what an open championship tells us about the right moment to enter motorsport — and why uncertainty is the most underrated word in sponsorship. I have been watching motorsport for a long[...]
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April 24, 2026
4 MotoGP and Motorsport Sponsorship Problems (And How to Overcome Them)
The marketing director of a European company receives a MotoGP sponsorship proposal. The brief is precise: a visibility package, annual fee, list of benefits. The meeting that follows, howeve[...]
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April 24, 2026
Types of Motorsport Sponsorship for Brands
A Formula 1 grid carries between 10 and 15 sponsors per car. Across all ten teams on a given race weekend, that represents potentially 150 commercial relationships operating simultaneously at[...]
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April 24, 2026
Benefits of Motorsport Sponsorship: Advantage Guide for Brands
What Motorsport Sponsorship Delivers That Other Marketing Cannot In a media environment defined by ad-blockers, fragmented attention, and a consumer base that has developed near-total immunit[...]
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April 23, 2026
Motorsport Sponsorship ROI: Complete Guide to Measuring, Proving and Maximising Your Return
The ROI Problem: Why 76% of Brands Still Struggle to Justify Motorsport Sponsorship Forrester Research’s 2024 analysis of US consumer marketing found that 76% of marketers who invested [...]
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April 21, 2026
WEC vs F1 Sponsorship – Why Endurance Is the Most Undervalued Platform in Motorsport
On Sunday, the 2026 FIA World Endurance Championship opened at Imola. Toyota’s #8 won the six hours in front of 92,175 spectators – a circuit record – beating the pole-sitti[...]
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