Our blogs
June 13, 2025
24 Hours of Le Mans: rules, classes, history and the protagonists of 2025
The 24 Hours of Le Mans, part of the WEC World Championship, is the ultimate endurance race-a combination of technical innovation, human challenge and pure excitement. Each edition tells a un[...]
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June 11, 2025
Formula E calendar season 12 – 2025/2026 + Downloadable PDF
On June 9, 2025, the FIA and Formula E unveiled the provisional calendar for the twelfth 2025-2026 season, the most extensive ever with 17 races at 12 venues, including debuts in Miami and Ma[...]
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June 11, 2025
Marc Marquez leaves Honda. How MotoGP changes for fans, operators, sponsors and manufacturers.
After 11 years, Marc Marquez is leaving Honda HRC to join Team Gresini. This was announced in a laconic press release, without signatures or photos, by the same House with the Wing. The same [...]
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June 11, 2025
The F1 2026 calendar: all races, circuits, what’s new
The 2026 calendar of the Formula 1, officially announced on June 10, 2025, includes a season of 24 Grands Prix that will cross five continents and introduce new venues, logistical variations [...]
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June 4, 2025
The sponsorship boom in Formula 1: numbers, sectors and strategies of 2025
When Liberty Media acquired Formula 1 in 2017, revenue from Formula 1 sponsorship of the championship was around $272 million. Eight years later, that figure seems like an echo of a bygone er[...]
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May 20, 2025
FOMO sponsorship: when you cannot miss a sponsorship in F1
For the first time in the history of Sports Marketing we are confronted with a massive rush of brands and partners to the same, narrow core of sports properties. We are, of course, talking ab[...]
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May 19, 2025
How Much Should I Pay to Put My Company Logo on a F1 Car?
In modern Formula 1, brand presence is first and foremost a matter of logo placement. From title partners to small technical suppliers, every commercial agreement ultimately translates into: [...]
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May 8, 2025
Rally1 Cars in 2025: Specs, Performance & What to Watch
The 2025 World Rally Championship (WRC) season marks a significant shift in rally racing, with the elimination of hybrid power units and the introduction of new technical regulations. This ar[...]
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May 8, 2025
WRC Sponsors: The Official Partners and Their Strategies for Success
The World Rally Championship (WRC) is much more than a competition between cars and drivers: it is a global ecosystem that attracts millions of spectators, fans and business partners worldwid[...]
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May 8, 2025
WRC Rally sponsorship agency
The World Rally Championship (WRC) represents one of the most fascinating and challenging motorsport competitions in the world. With events held in different countries and on varying terrain,[...]
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May 8, 2025
WRC Calendar 2025: Full Race Schedule, Locations & Dates
The WRC Calendar 2025 features an expanded 14-round schedule, with new flyaway events in Paraguay, Chile, and Saudi Arabia alongside classic European, African, and Asian rallies. The season k[...]
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May 6, 2025
From Garage to Global: How Motorsport Turns Niche Brands into Global Icons
Motorsport sponsorship has long been perceived as the domain of corporate giants, with multinationals like Shell, Red Bull, and Petronas dominating the paddock. However, in recent years, a ne[...]
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May 6, 2025
F1, MotoGP, and the Green Revolution: How Sustainability Is Transforming Motorsport Sponsorships
In the world of motorsport sponsorship, speed and performance have traditionally reigned supreme. However, a new race is underway, one towards sustainability. Both Formula 1 and MotoGP are st[...]
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May 5, 2025
Why Motorsport Sponsorship Still Delivers in a Digital-First Era
In an era where audiences are bombarded with digital content and multitasking across platforms, motorsport sponsorship offers brands an unparalleled fusion of speed, precision, and global ent[...]
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May 2, 2025
McLaren Formula E Exit: What’s Changing for Sponsors and the Sport
In a significant shift within the motorsport landscape, McLaren Racing has announced its departure from the Formula E Championship at the conclusion of the 2024–25 season. This decision, st[...]
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April 27, 2025
Auto racing sponsorship and how sponsors choose racing teams
Auto racing sponsorship is a pivotal element in motorsport, driving both team viability and brand visibility through strategic partnerships. [...]
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April 23, 2025
How to Use Analytics to Optimize Sponsorship Strategies
Using data to optimize sponsorship strategies has become an indispensable element in the modern marketing world [...]
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April 14, 2025
MotoGP and brand tech: why technology loves speed
A natural marriage: technology and MotoGP MotoGP is not just about speed, borderline overtaking and adrenaline. It is also one of the most advanced technological platforms in the world. Every[...]
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April 8, 2025
Sponsorship vs endorsement: differences and examples
Sponsorship and endorsement are two marketing strategies designed to boost brand awareness and drive consumer engagement by leveraging different types of partnerships. While sponsorship build[...]
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April 5, 2025
Sponsorship in Motorsport: how to measure true success beyond visibility
In motorsport, passion meets technology and global business. Formula 1, MotoGP, Formula E e WEC offer unique platforms for companies to get noticed, innovate and build strategic relationships[...]
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