Are you willing to sponsor?
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By Emanuele Venturoli| Posted July 8, 2019 | In MotoGP, Sports Marketing
The MotoGP paddock pass is the subject of quite a frequent misunderstanding, especially among non MotoGP experts. How can access be gained to the MotoGP paddock? How can MotoGP passes be obtained? Where can a MotoGP pass be purchased? Who should be addressed to have one? How can one be found? Is a paddock pass MotoGp a MotoGP pit pass as well, what is a MotoGP paddock pass price, is the Cota MotoGP paddock pass the same ad the Jerez one? These are some of the numerous questions we are asked by fans and lovers of the World Motorcycle Racing Championship who are eager to see their champions from a close distance.
As the MotoGP 2022 season is about to kick off, we feel it appropriate to point out how paddock passes can be used and for which purposes. As this tool is basically conceived for sector operators – not for fans -, it has limitations, rules and prerogatives (read more about our MotoGP Hospitality packages).
First of all, paddock passes are one of many types of passes released by the Organiser of the World Motor Championship (Dorna) in order to give operators, technicians, the media and experts in general access to restricted areas. Pass types include press passes, grid passes, road service passes, etc. Paddock passes – rigid plastic badges, approx. 5.5 by 7.5 cm in size, worn on the neck with the help of a fabric cord – give access to the paddock, which is normally located behind the box area and is provided with gates that are used for entrance and exit. As with all other pass types, paddock passes too can be permanent (i.e. valid throughout the season) or for one single Grand Prix.
(Two examples of paddock passes for the MotoGP 2017 season: a permanent pass on the left and the paddock pass for the Grand Prix at the Mugello circuit on the right. Two ways to access the MotoGP paddock.)
This question is the first crucial node of the above-mentioned misunderstanding. Paddock passes, excepting permanent passes, are beneficial work tools to team sponsors. They give their holders the opportunity to stroll in the truck area leaning over the boxes, the hospitality facilities and the service trucks, and to meet (or come across, to be more precise) some of the riders while they are moving from their motor homes to the garages on their scooters. Be, however, prepared to be greatly disappointed, if your expectation from the paddock pass is to access all MotoGP hospitality buildings to sip coffee or to watch the race from a privileged position: the race is not visible at all from the MotoGP paddock (unless you have a dedicated sticker for the Viewing Area stand). Additionally, no access is granted to the team facilities unless you have the necessary identification “tag” on the cord of the pass.
(Two examples of tags required for access to the Team hospitality area: the tag for the Honda HRC Team and the LCR Honda Team.)
The second crucial issue to point out relates to where paddock passes are purchased. Let’s now bring this never-ending story to a conclusion: paddock passes are not for sale and they do not have a cost as they are work tools given free of charge to those who need one, i.e. teams, journalists and photographers (who have media passes), operators, agencies, technicians and so on.
There is plenty of self-styled sellers on the Internet pretending they can sell paddock passes for the Grand Prix races of Misano or Mugello at very high costs. The same applies to ever untamed touts outside the gates of the racing circuits who buy and sell paddock passes for sound money. Needless to say, our suggestion is that you keep away from this type of transactions.
One of the existing risks is to purchase passes (through the above-mentioned back doors) that have already been “scanned” and would therefore fail the gate check. All pass holders, of any type whatsoever, are compelled to scan the pass whenever they go in and out of the MotoGP paddock using the supplied scanners that are operated by racing track staff. In doing so, the central system designed to manage accesses “knows” which passes (and individuals) are either in or out of the paddock. Anyone trying to enter the paddock with a pass that is still recorded as “in” in the system would be immediately stopped by security staff and the pass would be cancelled for the entire duration of the Grand Prix.
A honest review of the MotoGP paddock pass. The hottest ticket in town?
Well, here we are then. You’ve been wanting it, you’ve been craving it, you’ve been hunting it, and now you have it. Despite all the forewords and the hype, is a MotoGP Paddock Pass worth it? The answer is, well, “maybe”.
Again there is a lot of misinformation and poor communication about this thing. People think that they will be granted garage and hospitality access, that they will get a chance to talk to their MotoGP heroes and enjoy absolutely spectacular views of the race. Unfortunately, this is far from what happens when you finally wear your plastic badge and step into the paddock.
First and foremost. If you think you can watch the race from a MotoGP paddock and that you’ll get some amazing and first-row views, you’ve got this all wrong. More than that, the paddock could easily be the worst place on earth to witness the on-track action as there are no screens, no dedicated seatings, no exclusive gaps in the fence, no pit lane access. Nothing. You can see precisely bugger all about racing from here. Get yourself a VIP Village pass or a grandstand ticket if you wish to catch a glimpse of the action. Only exception to this is if you have a Viewing Area Paddock Pass, which would be signaled by a black and white “VA” label on the back of your Paddock Pass. With that sticker you will be allowed onto a private grandstand close to the racing track and located outside the paddock.
Our rating – MotoGP Paddock Pass worth it: NO
If you’re looking for the glamour, the adrenaline and the excitement, this is the place to be. There can be little doubt that this is where the magic happens. Mechanics running around, riders zooming by on mopeds, celebrities out and about, paddock girls smiling under the umbrellas. The jet set is here, so put you best shirt on and jump right in. Our rating – MotoGP Paddock Pass worth it: YES
Don’t think for a second that having a paddock pass around your neck means you can go anywhere. Hospitality buildings, motorhomes, garages and media centers are and will be -nonetheless- restricted. Access to specific Team Hospitalities is limited to very selected guests and team members, and same goes for garages and motorhomes. So, either you have a team sticker on the back of your pass (meaning you can enter that team’s hospitality) or it’ll be a long holiday in the sun. Or rain, mind you. Our rating – MotoGP Paddock Pass worth it: NO
If you wander the paddock for the whole weekend, you’ll eventually catch a glimpse of most -if not all- riders and MotoGP stars. From Valentino Rossi to Marc Marquez, from Dovi to Italian TV legend Guido Meda, it’s super easy to bump into somebody. Like, literally. Taking selfies and having autographs signed, however, is another story. Hardly these lads will have enough time to stop and engage with fans at the circuit during a race weekend. More likely, you’ll spend the whole weekend waiting in front of the Yamaha truck or Repsol Honda hospitality…Our rating – MotoGP Pass paddock worth it: YES
Again, the paddock is no theme park. If you lack a Team sticker on your pass you’ll find it very hard to do anything more than walking around. Don’t expect to find bars, restaurants or even shelter if it rains or the sun is scorching. The MotoGP paddock is but a parking lot filled with hi-tech trucks so there’s no actual place to sit, wait or relax. Our rating – MotoGP Pass Paddock worth it: NO
Most MotoGP fans think of a Paddock Pass as the holy grail of two-wheel-motorsport. And while there is no doubt the paddock is definitely worth a visit, it is far from being the perfect place to be for a fan. Per se, a paddock pass provides nothing but to enter a restricted area where views are scarce, riders fly by without stopping and even getting a bottle of water can become an issue. Forget about making it to the garages or the Pit Lane: after all, the paddock is a place of work for mechanics, technicians, engineers, managers and staff.
Sure: walking the paddock is a great way to understand this sport, to witness the behind-the-scenes action and to spot some riders and celebrities. But this is it: you’ll hardly want to be in the thing for more than 2 hours. If you’re looking for the perfect MotoGP weekend and want to treat yourself, take a look at the MotoGP VIP Village. You’ll walk the paddock and the Pit Lane, watch the race from strategic venues and enjoy special services and treatment from buffet breakfast to gourmet lunch going through an all day free open bar….and the real trea a Vip Parking Pass that will allow you to get to the track with your car and park very close to the action.
For any Vip Village related needs you can contact us at info@rtrsports.com
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
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Read MoreIn an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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