In Formula1, Sport Sponsorship, Sports Marketing

The logo of the French finance company, which is a subsidiary of automobile manufacturer Renault, is to be shown on the R.S.17, the racing car driven by the Renault Sport team, starting this weekend at the Malaysian Grand Prix.
‘’The arrival of RCI Bank and Services is excellent news for Renault Sport Formula One Team,” said Jérôme Stoll, president at Renault Sport Racing.

“The extraordinary marketing platform represented by Formula One makes it possible to publicize and grow Groupe Renault in all its dimensions and in particular its financial and service activities.”

renault-f1-team

Source: Sports Pro Media

 

Emanuele Venturoli
Emanuele Venturoli
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport. Even before finishing his studies, he started working in sports marketing and discovered the importance of everything outside the playing field. Since 2012 he has been with RTR Sports, where he is now Head of Communication and Marketing Officer for projects related to Formula 1, MotoGP and the best of other two- and four-wheel motor sports.
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