Are you willing to sponsor?
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
By Emanuele Venturoli| Posted November 20, 2014 | In MotoGP, Motor Racing, Motorsports, Sport Sponsorship
HJC is extremely pleased to announce that 4 time World Champion and 2 time Moto GP Champion Jorge Lorenzo has renewed his sponsorship agreement with HJC helmets, the best selling motorcycle helmet in the world, for year 2015 and 2016 MotoGP Season. Jorge Lorenzo said, “It is a pleasure signing for two more years with HJC and keep improving the RPHA 10 Plus. I am grateful and I want to thank HJC for the confidence they have placed in me, I am sure that we will keep evolving together. Since our relationship began in 2013, they have always given me the confidence I need to race and I hope to return this trust with more victories in the future”
HJC’s Founder Mr. W.K. Hong said, “We are very pleased to continue to sponsor Jorge Lorenzo for 2015 and 2016. During the past two years with HJC, Jorge has won 10 races in MotoGP and came very close to winning the Championship. We expect Jorge to win many more races with HJC in 2015 and 2016 and surely to win another World Championship! We will do everything possible to support Jorge!”
In 2015 and 2016, Jorge will continue to race with HJC’s RPHA 10 model race helmet. It is one of the most aerodynamic and superlight helmet in the market place. Expect an awesome 2015 MotoGP season with Jorge and HJC!
If you wish to have more information on MotoGP sponsorships read Sponsorship Activation and please contact us at our email address: info@rtrsports.com
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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Read MoreIn an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a motorsport sponsorship project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Motorsport is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Motorsport is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A motorsport sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which racing series, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of motorsport sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a motorsport marketing project, you need an agency that knows how to use sponsorship to engage the fanbase online, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in motorsport sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
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