In Sport Sponsorship

Racers and operators, mechanics and engineers, team technicians and staff involved in organisation activities: these are all the people who work in the MotoGP business, none excluded. They all have one thing in common: they travel thousands miles every year making extensive use of any item you may think of to make their travelling comfortable. They share one peculiar need: lightweight and strong luggage. Imagine your suitcase loaded several times a year on planes, flying to destinations in the four continents. No doubt, you would like your luggage to be robust in order to get to the destination safely, water-proof, stain-resistant and still looking pretty after a thousand miles.

Travelling the world north and south, east and west

How many flights did you take last year? Fewer than the ladies and gentlemen mentioned above, I bet. As they travel extensively, they tend to select their suitcases, luggage and travel goods with great care. From bags to power outlet adapters, from ultra-lightweight computers to the most efficient power bank, these travellers are so experienced that they could give you instructions on what to use to live each travel experience at best. So, what a better testimonial for this entire category of products than people who can and have good reasons to be listed among the greatest travellers?

MotoGP: every year, every two weeks, in 4 continents

19 races, 4 continents, 14 nations and thousand miles travelled every year. As they travel non-stop, MotoGP people may help to test luggage, to try new accessories and, eventually, to put forward ideas for the creation of something innovative that is more than a mere exercise of style. What I am suggesting is the establishment of a relationship which may be exploited to run R&D initiatives, to test new products and launch them on the market with the certainty that they will not disappoint the consumers.

MotoGP may be once again an interesting and hard test field for consumer goods – luggage, in this case.

(If you wish to have more information on MotoGP sponsorships read Sponsorship Activation and please contact us at our email address:

Examples from our direct experience

A few years ago we promoted a partnership between Eastpak and the Yamaha MotoGP team, being confident that it would work. Consider that this brand warrants its products for 30 years, which means that, over this span of time, customers have their product replaced if it gets broken, on condition that they have the receipt, of course. A great proof of confidence in the product and a great argument from the standpoint of communication for companies interested in investing money to buy such luggage.

If you are curious to know more about this topic and you are manufacturers of travel goods, drop us a message at: We may find a different way to test and to communicate your products within the MotoGP, at the same time offering your company a promotional and commercial platform.

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Riccardo Tafà
Riccardo Tafà
Riccardo nasce a Giulianova, si laurea in legge all’Università di Bologna e decide di fare altro, dopo un passaggio all’ ISFORP (istituto formazione relazioni pubbliche) di Milano si sposta in Inghilterra. Inizia la sua carriera lavorativa a Londra nelle PR, prima da MSP Communication e poi da Counsel Limited. Successivamente, seguendo la sua insana passione per lo sport, si trasferisce da SDC di Jean Paul Libert ed inizia a lavorare nelle due e nelle 4 ruote, siamo al 1991/1992. Segue un breve passaggio a Monaco, dove affianca il titolare di Pro COM, agenzia di sports marketing fondata da Nelson Piquet. Rientra in Italia e inizia ad operare in prima persona come RTR, prima studio di consulenza e poi società di marketing sportivo. Nel lontanissimo 2001 RTR vince il premio ESCA per la realizzazione del miglior progetto di MKTG sportivo in Italia nell’anno 2000. RTR tra l’altro ottiene il maggior punteggio tra tutte le categorie e rappresenta L’Italia nel Contest Europeo Esca. Da quel momento, RTR non parteciperà più ad altri premi nazionali o internazionali. Nel corso degli anni si toglie alcune soddisfazioni e ingoia un sacco di rospi. Ma è ancora qua, scrive in maniera disincantata e semplice, con l’obiettivo di dare consigli pratici (non richiesti) e spunti di riflessione.
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