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The 2024 Formula E Calendar + Downloadable PDF Calendar
By Emanuele Venturoli| Posted July 25, 2023 | In Formula E, Sport Sponsorship, Sports Marketing
By Emanuele Venturoli| Posted July 25, 2023 | In Formula E, Sport Sponsorship, Sports Marketing
The 2024 Formula E Calendar + Downloadable PDF Calendar
Formula E, the electrifying apex of sustainable racing, has unveiled its highly-anticipated 2024 calendar, sparking waves of enthusiasm across the motorsport world. With 17 pulse-pounding races etched into the schedule, the new season marks an era of unprecedented global expansion for the championship, captivating fans, sponsors and stakeholders alike.
Kicking off this globetrotting Formula E odyssey is Mexico City on January 13, 2024, launching the season with high-octane action on the streets of the vibrant Mexican capital. The calendar then intricately traces a tapestry of thrills across 13 countries, delivering a kaleidoscopic spectacle that transcends borders and cultures.
Formula E calendar 2024: Tokyo makes its debut
The inclusion of Tokyo, making its debut as a host city, underscores Formula E’s ascendancy and broadening global appeal. The inaugural Tokyo E-Prix, slated for March 30, will see the futuristic Japanese megapolis illuminated with elite electric racing for the first time in an FIA world championship event. Undoubtedly, this will boost Tokyo’s sporting prestige while aligning with its environmentally progressive ethos. The race will rev up in the picturesque waterfront area of Odaiba, with the Tokyo Governor already voicing strong enthusiasm for the event.
While Tokyo may steal headlines, three tantalizing calendar slots remain unfilled, fueling feverish speculation among fans. Front-running contenders include Cape Town with its breathtaking natural vistas, the Indian city of Hyderabad, and potentially an additional US venue. Formula E CEO Jeff Dodds revealed both Spain and China are also under consideration, alongside ambitions of staging a race around Los Angeles’ iconic Dodgers Stadium in 2025.
Among other novel additions under discussion is the sun-kissed Spanish city of Malaga, which would mark another milestone in Formula E’s European expansion while establishing Spain as a major player in electric racing. If confirmed, hearing Formula E’s turbine-like powertrains reverberate through Malaga’s historic streets will be an unforgettable experience.
Formula E 2024 Calendar: all the races
| 1 | Mexico City, Mexico | January 13 2024 |
| 2 | Diriyah, Saudi Arabia | January 26 2024 |
| 3 | Diriyah, Saudi Arabia | January 27 2024 |
| 4 | Haiderabad, India | February 10 2024 |
| 5 | São Paulo, Brazil | March 16 2024 |
| 6 | Tokyo, Japan | March 30 2024 |
| 7 | Misano, Italy | April 13 2024 |
| 8 | Misano, Italy | April 14 2024 |
| 9 | Monaco, Monaco | April 27 2024 |
| 10 | Berlin, Germany | May 11 2024 |
| 11 | Berlin, Germany | May 12 2024 |
| 12 | Shanghai, China | May 25 2024 |
| 13 | Shanghai, China | May 26 2024 |
| 14 | Portland, USA | June 29 2024 |
| 15 | Portland, USA | June 30 2024 |
| 16 | London, UK | July 20 2024 |
| 17 | London, UK | July 21 2024 |
Doubleheaders and iconic locations
Anchoring this blend of new horizons are much-loved staples of the Formula E universe. The calendar features several doubleheaders at evocative locations like Diriyah in Saudi Arabia, Sao Paulo‘s atmospheric Brazilian streets, the EUR district in Rome, and the glamorous Monaco Grand Prix circuit. Berlin, Jakarta, and the London finale complete this roster of Formula E hotspots, each ready to welcome fans with their unique sights, sounds and energy.
Crucially, the calendar adjustments demonstrate strategic foresight, avoiding clashes with major sporting events like the 2024 Paris Olympics, with the London doubleheader scheduled judiciously. This allows Formula E to maximize its viewership and exposure as it continues to gain prestige across the global sporting landscape.
But beyond the enthralling races and alluring venues, the 2023-24 season will underscore Formula E’s growth as the embodiment of sustainable racing. This fusion of established havens and emerging locations spotlights Formula E’s commitment to accelerating clean mobility and innovation worldwide.
The 2024 Formula E calendar: unprecedented thrill
In summary, the 2023-24 calendar promises to be a voyage of unprecedented thrill and outreach for Formula E. With the series broadening its horizons, decision-makers and potential sponsors can expect a season brimming with opportunities for strategic partnerships. The addition of Japan, the world’s third largest economy, further cements Formula E‘s ascent as the pinnacle of electric racing. This new chapter is set to showcase sustainable technology in iconic landscapes, reinforcing Formula E as the future of motorsport.DOWNLOAD THE 2024 FORMULA E CALENDAR
Emanuele Venturoli
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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Read MoreWhy choose RTR Sports Marketing
In an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
Save time and money
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
The right information, the right choice
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the beating heart
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Objective measurements for a certain return
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
Sit back, relax, we’ll take care of it
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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