The calendar has Formula E opening its thirteenth season, the first with the Gen4 cars, on 18 and 19 December 2026 in Jeddah: confirmation, tied to the security situation in the Middle East, is expected in November, and the alternative is to start in Mexico City on 16 January 2027. The cars are changing, the tyre supplier is changing, some teams are changing. And, inevitably, the sponsor map is changing too.

This page sets out who backs the championship and the teams today, updated to November 2026. It is not a list for collectors: looking at who invests tells you who Formula E really speaks to, and whether that audience is also yours.

In short

• The championship’s title partner has been ABB since 2018; Bridgestone, Google Cloud and PIF are the principal partners.
• With Gen4, Bridgestone becomes the sole tyre supplier in place of Hankook, which bowed out after the 2025/26 season.
• Most Formula E sponsors are B2B companies: technology, energy, logistics, materials.

The championship sponsors

Formula E groups its partners into four tiers. At the top is ABB, title partner since 2018: the series’ official name is the ABB FIA Formula E World Championship. Next come three principal partners: Bridgestone, Google Cloud, the artificial intelligence partner, and PIF, Saudi Arabia’s sovereign wealth fund.

There are eight official partners: Antofagasta Minerals (copper), Autoliv (automotive safety), COMSOL (simulation software), DHL (logistics), Fortescue Zero (partner of PIT BOOST, the fast-charging stop), Infosys (digital innovation), Saudia (airline) and TDK (electronic components). Seven official providers complete the picture: Aggreko (temporary power), Corpay (foreign exchange), Hackett Sport (apparel), Lenovo (augmented reality and digital content), Sennheiser (audio), Taittinger (champagne) and Tata Communications (broadcast distribution).

What changes with Gen4

The 2026/27 season is the first for the Gen4 cars, and it brings changes that matter to sponsors as well. Bridgestone becomes the sole tyre supplier, under a deal running to the 2029/30 season, taking over from Hankook, which bowed out in London in August 2026 after four seasons. The calendar grows to 21 races at 13 venues, with three new circuits: Circuit of the Americas, Brands Hatch and Zandvoort. Anyone wanting to know how fast the new cars are will find the figures in our article on the speed of Formula E cars.

The grid is changing too, growing to twelve teams. Opel arrives with its own factory team, alongside a second Porsche factory team. DS Automobiles left the championship after the 2025/26 season, and the Penske team has been acquired by Fortescue Zero, which will run it as Fortescue Zero Racing with Jaguar power units, a deal announced in September 2026 and subject to approval by the FIA and the promoter. Andretti switches from Porsche to Nissan power units, and Lola continues without ABT. Back in 2025/26 McLaren had already left and, within the Stellantis group, Citroën had taken Maserati’s place.

The team sponsors

Every team has its own partners, and some names say a lot about the strategy of those investing. The most significant cases, updated to November 2026:

• Porsche Formula E Team: from the 2025/26 season TAG Heuer is no longer title partner and stays on with a reduced presence, as a global partner of Porsche Motorsport. TDK has arrived, while Mobil 1, Loctite, Puma, NetApp, Cato Networks and Synopsys (formerly Ansys) have stayed.
• Jaguar TCS Racing: Tata Consultancy Services is title partner and on 23 September 2026 renewed the deal for several seasons, also becoming the official artificial intelligence partner.
• Mahindra Racing: for the 2025/26 season Valvoline arrived as an official partner.
• Cupra Kiro: Cupra is co-title partner and remains so in Gen4; in 2025/26 the team presented Duelbits as principal partner, Aquame for hydration and Reflo for teamwear.
• Andretti Formula E: Quest Global, an engineering services company, is a partner under a multi-year deal covering data analysis and technical development.
• Envision Racing: from Gen4 it races as Paysafe Envision Racing, with Paysafe as title partner; the team remains linked to the Envision group, which works in renewable energy.

For Nissan, Citroën and Lola, the main name on the bodywork is the manufacturer’s own. The most interesting case is Fortescue Zero: a championship partner for PIT BOOST, from Gen4 it has a team of its own.

The 2025/26 season in brief

Season 12 ended in August 2026 with the London double-header. Pascal Wehrlein, with Porsche, won his second drivers’ title by five points from Jake Dennis, with Andretti, and nine from Mitch Evans, with Jaguar; Jaguar TCS Racing won the teams’ title and Porsche the manufacturers’ title. For Jaguar’s and Porsche’s partners it was a year worth talking about.

What kind of companies sponsor Formula E

A glance at the names is enough to notice one thing: apart from the manufacturers and a few consumer brands, such as Bridgestone, Saudia, Taittinger, Puma or Cupra, most Formula E sponsors sell to other businesses. Automation and electrification with ABB, cloud and digital services with Google Cloud, Infosys and TCS, logistics with DHL, materials and electronics with TDK and Antofagasta Minerals.

In my experience, those who choose Formula E are not mainly buying TV exposure. They are buying a credible setting in which to talk about electrification, software and sustainability to their own customers and partners, with an audience we analysed in our article on the Formula E audience.

What it means for a company

There are several ways in. There is the championship level, the team level and the level of individual races: in 2026 Cupra gave its name to the Madrid E-Prix, the CUPRA Raval Madrid E-Prix. Gen4 is a moment of restart, with two new teams, one changing hands and power units changing suppliers.

The point, however, is not how many brands are on the cars. It is how many of them speak to the same customer you speak to. If your market is companies investing in the energy transition, Formula E is one of the few championships where that customer sees you alongside ABB and Google Cloud. To get an idea of budgets, the starting point is our guide to the cost of Formula E sponsorship; for a concrete project, our page on Formula E sponsorship.