Category: Motorsports
February 15, 2021
How Sponsorship Activation is different from Sponsorship Rights
When we talk about Sports Sponsorship Programs and sponsorship rights (and particularly activation of sponsorship), we often encounter doubts and a bit of confusion. What is the difference [...]
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January 27, 2021
8 pitfalls to avoid in your MotoGP sponsorship program
If your brand stands for speed, technology, precision, innovative technical evolution and strong team spirit, then sports marketing and motorsport sponsorship in particular might be the perfe[...]
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February 15, 2020
Motorsport sponsorship opportunities: Why racing is great for business.
At RTR sports marketing, we spend most of our time focusing on Motorsport sponsorship opportunities: why is that? Because we have a passion for all things racing, but more importantly because[...]
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February 9, 2020
Moto2 and Moto3 sponsorship: Why investing in smaller sporting series is more than just a good first step
It’s a commonly accepted belief that some sporting events, championships or series are less important than others. Most sports fans would quickly agree that a Serie B game is less compellin[...]
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October 28, 2019
The best sports marketing agencies for MotoGP
Sometimes we are asked by potential customers which Sports Marketing Agency they should consider for their activities around MotoGP and motorsports in general. It’s a valid question –[...]
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March 25, 2019
Drink and Drive: why are so many brands of alcoholic drinks involved in motor sports sponsorships?
I was talking about sports marketing a few days ago, and one of the most recurrent positions was that alcoholic drink producers should stay miles away from sponsorships in motorsports. At a p[...]
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February 17, 2019
How do sponsorships benefit the sports organization and the sponsor?
Aside from “how does sponsorship work in sports?”, one of the most interesting questions within sports marketing is, “how do sponsorships benefit the sports organization and the sponsor[...]
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January 17, 2019
Becoming a Formula E sponsor? Here are five good reasons
Formula E, the leading world championship of electric-powered cars, is now in its fifth season. Its success is evident not only in strong TV ratings and high track attendance but also in the [...]
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January 13, 2019
Download: 2019 MotoGP Calendar plus F1, FormulaE and MotoE
With the new year well underway, we thought it could be useful for all the petrolheads and sponsorship managers out there to get the racing calendars for the 4 main worldwide racing series, n[...]
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November 20, 2018
MotoGP 2018: 6 highlights
It’s been a season of contrast for MotoGP, with triumphant highs as well as many lows – think falls and crashes from Catalunya to Argentina to Valencia, as well as moments of victory for [...]
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November 9, 2018
Ride of the Day: Marussia B2
The Marussia B2 is the B1 successor, first shown to the public at the 2009 Frankfurt Motor Show. The differences between the B1 and the B2 are only cosmetic; the B2 offers a new, edgier desig[...]
Read More October 21, 2018
Marc Marquez crowned 2018 World Champion at Motegi
Marc Marquez took an incredible victory at Twin Ring Motegi yesterday, becoming the 2018 MotoGP World Champion with three races to go, in front of Honda President and CEO Mr Takahiro Hachigo,[...]
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October 21, 2018
LCR, Crutchlow score brilliant 2nd at Motegi
LCR Honda CASTROL rider Cal Crutchlow produced the goods at HRC’s home race on Sunday as he claimed second place at the Twin Ring Motegi. Having been consistently fast throughout the weeken[...]
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October 14, 2018
Women and two wheels: a love story in progress
In some ways, we could call the victory of Ana Carrasco in the 2018 Supersport 300 Championship a revolutionary one. As the first time a woman has won an official two-wheel international cham[...]
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October 6, 2018
Repsol Honda: Marquez takes first Thai win as Pedrosa crashes out
It was another master-class race for Championship leader Marc Marquez, who took the first MotoGP win ever in Thailand in front of a cheering, enthusiast crowd of more than 100.000 spectators.[...]
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October 6, 2018
Yamaha Movistar GP: Vinales scores important podio while Rossi is 3rd in Thailand
Nobody knew what to expect at the inaugural MotoGP race in Buriram, adding even more tension and excitement to the atmosphere on the starting grid, and the PTT Thailand Grand Prix certainly d[...]
Read More October 4, 2018
MotoGP 2018: September round-up, and looking forward to next year
After the stage set in Aragon, we might have begun to question whether the MotoGP World Championship is already over… and it’s easy to answer that yes, it may very well be. We all know th[...]
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September 30, 2018
Where to stay, eat and spectate at the Aragon Grand Prix
The Aragon Grand Prix, the 14th stage of the MotoGP Championship, takes place on the modern track of Motorland Aragon. It’s an atypical stage (especially for a European Grand Prix), and may[...]
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September 25, 2018
Antonio Giovinazzi, Alfa Romeo Sauber F1’s new driver, returns to the wheel
Marténe (as the locals call it; otherwise known as Martina Franca), is a small town that lays on the slopes of the Apulian Murgia in southern Italy. It’s from this Apulian locale that Anto[...]
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