CMS and LCR Honda MotoGP partnership visual

MotoGP Sponsorship: CMS x LCR Honda MotoGP Team 2022

CMS and LCR Honda team have officially renewed their contract for the sixth consecutive year. The Dutch company, a reference point in motorbike spare parts, and one of the most competitive teams in the MotoGP world championship thus sanction the continuity of a long-lasting relationship, based on the passion for two wheels.

Thanks to the consultancy of the sports marketing agency RTR Sports Marketing, the presence of the historic CMS mascot will accompany Spaniard Alex Marquez and Japanese rider Taka Nakagami on their Honda RC213Vs.

Acknowledged as an international leader, CMS (Consolidated Motor Parts) boasts a facility capable of supplying any spare part for vintage or modern motorbikes. Established in Lylystad (The Netherlands), it offers a competitive and cutting-edge service to every customer both online and in-store, with advice on the world of motorbikes at 360 degrees. This has resulted in an elite positioning of the brand globally.

Such a brand can only refer to the most prestigious two-wheel championship known to motorsport: MotoGP.

Building this sponsorship on the foundations of the shared passion, hunger for victory and stubbornness to excel of CMS and Lucio Cecchinello’s LCR Honda Team, it is not difficult to believe that since 2016 these values have never weakened, on the contrary.

Even more important are the activations made possible by the sponsorship contract, such as on-track hospitality for the most important customers and B2B activities, with the aim of keeping CMS’s image high.

CMS and LCR Honda collaborationCMS sponsorship with LCR teamLCR Honda bike with CMS logo

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

Our references: What they say about RTR Sports, RTR Sports

Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Gianluca Degliesposti

Executive Director Server&Storage EMEA

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