SIFI and LCR Honda have signed for the eighth consecutive year a contract renewal that has now become a paddock classic. The leader of ophthalmic implants and one of the most competitive teams in the MotoGP world championship seal a successful long-term collaboration.

The Catania, Sicily company’s logo has many visual and commercial benefits. It will be clearly visible on the team’s trucks, staff uniforms, communication materials and digital properties, but above all on the bikes of Spanish rider Alex Marquez and Japanese rider Taka Nakagami.

However, what has made SIFI’s sponsorship stand out from the crowd are the activations, created over the years with imagination and dedication to boost the sponsorship value.

Involving potential customers during the key events of the season is the key to expanding your audience and SIFI is proof: enjoying the presence of the riders, distributing free samples at the stands of the circuits and doing B2B activities are just some of the possibilities offered in the world of sports sponsorship.

We at RTR Sports Marketing are looking forward to another busy MotoGP season, with many new initiatives designed to give value to exemplary partnerships such as this one.