Project Info

Client:
Braun Cruzer³

Task:
Promotion at the Motor Show

Timing:
2007

About Project

Braun CruZer³ All-in-One, the well-known electric shaver from Braun, returned to the 2007 Motor Show with a promotion that invites visitors to discover their individual shaving style.

For the second year running, RTR Sports Marketing was given the task of devising and putting on the promotion. RTR was chosen by Procter & Gamble as one of its 5 appointed agencies following a contest involving several organisations.

From the 7th to the 16th of December 2007, at the Braun CruZer³ stand set up in the outdoor area of the Motor Show, everybody could test – either personally or with the help of a hair stylist – the innovative qualities of the shaver, which can create any kind of style by shaving, trimming and tidying beards and sideboards. It was also possible to purchase CruZer³ at the stand or in the stores.

Moreover, In a special area of the stand 3 electronic driving simulators have been set up to give visitors the chance to take part in exciting speed challenges. At the end of each day a ranking list was produced to select and give prizes to the winners of the Shave&Drive Championship.