Are you willing to sponsor?
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
By Silvia Schweiger| Posted July 5, 2024 | In MotoGP, Sport Sponsorship, Sports Marketing
The world of auto and motorcycle racing is full of legendary circuits, but few are as beloved and respected as the Sachsenring. Located in the heart of Germany, this track is a landmark not only for speed enthusiasts, but also for the local community and tourists. Let’s discover together the history, features, events and how to visit this incredible circuit.
The Sachsenring has a history dating back to 1927, when it was first used as a city track. Since then, the circuit has undergone numerous transformations, becoming one of the most iconic venues for motor racing in Europe. Originally, the course wound through the streets of Hohenstein-Ernstthal, immediately captivating the public and riders with its challenging curves and picturesque scenery.
In the 1930s and 1940s, the Sachsenring became a landmark for car and motorcycle racing, attracting increasing numbers of spectators and participants. However, the track faced numerous challenges during World War II and the post-war period. It was not until the 1960s that the Sachsenring returned to its former glory, thanks to major renovations and modernization of the infrastructure.
The following decade saw the circuit firmly establish itself as one of the main stages of the MotoGP, a recognition it has maintained to this day. With the advent of the 2000s, the Sachsenring has continued to evolve, steadily improving its facilities and safety, yet keeping intact the charm and originality that have always distinguished it.
Today, the Sachsenring is a symbol of passion and dedication to racing, representing a perfect balance between tradition and modernity. Every year, thousands of people flock here to experience the excitement of racing, making the circuit a favorite destination for motor fans around the world.
The Sachsenring is known as a unique and challenging track that challenges even the most experienced riders. The circuit has a length of about 3.7 kilometers and includes 13 turns, 10 of which are left and 3 right. This particular configuration makes it one of the most technical and difficult tracks on the international motorsport calendar, requiring above-average precision and skill.
One of the most fascinating aspects of the Sachsenring is its tilt. The circuit has numerous changes in gradient, adding an extra level of difficulty for riders. Among the most famous curves is the “Omega,” a particularly narrow and winding section that poses a real challenge. No less famous is the “Waterfall” curve, an extremely fast descent that tests tire grip and rider courage.
Another interesting fact is that Sachsenring is one of the few circuits where the track lap is counterclockwise. This peculiarity, combined with the complexity of the track, makes it an ideal test bed for driving skills and race strategy. Not surprisingly, many riders consider a victory at the Sachsenring as one of the highlights of their careers.
In addition to its technical features, Sachsenring is also famous for its unique atmosphere during events. The grandstands are always packed with passionate fans, creating an atmosphere of celebration and excitement that makes each competition an unforgettable experience. In short, the Sachsenring is more than just a circuit: it is a true festival of speed.
The Sachsenring is famous for hosting a number of top-level events and competitions, attracting thousands of fans each year. The highlight of the calendar is undoubtedly the German Grand Prix of MotoGP, one of the most anticipated and spectacular races of the season. Racing at the Sachsenring is a dream for many riders, who can showcase all their talent and determination here.
In addition to the MotoGP, Sachsenring also hosts the German Superbike Championship (IDM), another major event in the European motorsport scene. IDM races are a perfect opportunity to see the best national and international talent in action, in a setting that enhances competition and passion for two wheels.
There is also no shortage of car events, such as the German Touring Car Championship (DTM) and the GT Masters. These competitions attract a diverse audience and offer a breathtaking spectacle, with powerful cars and experienced drivers competing to the last lap. The sound of engines, the smell of rubber and the adrenaline rush of racing make Sachsenring a magical place for all four-wheel enthusiasts.
Finally, the circuit regularly hosts amateur events and practice days, allowing anyone to experience the thrill of driving on this famous track. Whether professionals or just enthusiasts, the Sachsenring offers everyone the chance to test themselves and have an unforgettable experience.
If you would like to visit the Sachsenring, there are some information and tips that might come in handy. First of all, the circuit is located in the region of Saxony, near the city of Chemnitz. It is easily accessible by car, thanks to its proximity to the A4 highway, but also by train, with a train station in close proximity. For those coming from afar, Dresden Airport is the closest and offers connections to many European cities.
Once you arrive, it is important to plan your visit well. During major events, such as the German Grand Prix, it is advisable to book tickets well in advance, as demand is very high. The official website of the Sachsenring offers all the necessary information and the possibility of purchasing tickets online. For those who want an even more exclusive experience, VIP packages are also available that include access to restricted areas and additional services.
If you are an all-round motorsport enthusiast, don’t miss the opportunity to visit the Sachsenring Museum, located near the circuit. Here you can learn about the history of the track, admire historic motorcycles and cars, and get up close and personal with the protagonists who made the history of this track. It is a perfect way to enrich your visit and fully immerse yourself in the unique atmosphere of this place.
Finally, if you want to fully experience the excitement of Sachsenring, consider attending one of the free practice days or amateur events organized throughout the year. This will allow you to test your driving skills and feel the adrenaline rush of racing on one of the most fascinating circuits in the world.
The Sachsenring is more than just a racetrack: it is a place where passion, history and adrenaline come together to create a unique and unforgettable experience. Whether you are a motorsport enthusiast or simply looking for a thrilling adventure, a visit to the Sachsenring is sure to leave you speechless.
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
Associate Director, Executive Marketing and Commercial at RTR Sports Marketing, a London-based sports marketing company specializing in motorsport for over 25 years. Without sports, life is boring
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
View our blogMarch 12, 2025
As part of the sponsorship in motorsport, Moto2 represents a key piece from a technical point of view, from a communication point of view and as a transition platform to MotoGP. In this artic[...]
Read MoreFebruary 3, 2025
The recent cross-industry sponsorship agreement between Alpine and the Yamaha Pramac MotoGP team has caught the attention of motorsport insiders and fans, marking a significant shift in[...]
Read MoreJanuary 9, 2025
We are pleased to publish on our pages the interview with our Associate Director Silvia Schweiger by Matteo Senatore on the KTM crisis that appeared in Formula Passion. Read the original ital[...]
Read MoreIn an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
View our blogApril 14, 2025
A natural marriage: technology and MotoGP MotoGP is not just about speed, borderline overtaking and adrenaline. It is also one of the most advanced technological platforms in the world. Every[...]
Read MoreApril 8, 2025
Sponsorship and endorsement are two marketing strategies designed to boost brand awareness and drive consumer engagement by leveraging different types of partnerships. While sponsorship build[...]
Read MoreApril 4, 2025
Amazon Prime Video is making a bold statement in the world of motorsport sponsorship by stepping in as the presenting sponsor for Kyle Larson’s unprecedented attempt to conquer two of a[...]
Read More