Welcome to our sports marketing blog, the online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing. Whether you are a sports fan, a marketing professional or an entrepreneur who wants to harness the power of sports to enhance your brand, our blog is here to provide you with the knowledge and skills you need. Dive into a series of valuable resources curated by industry experts designed to enhance your understanding of the sports marketing landscape. Frominnovative digital campaigns, to sponsorships that leave a lasting impact, here at RTR we aim to give space to all things sponsorship, motorsport and marketing of two and four wheels. Stay ahead of the curve with data-driven analysis, case studies, and practical advice that will enable you to improve your marketing and achieve your goals.
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
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April 14, 2025
A natural marriage: technology and MotoGP MotoGP is not just about speed, borderline overtaking and adrenaline. It is also one of the most advanced technological platforms in the world. Every rac[...]
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April 8, 2025
Sponsorship and endorsement are two marketing strategies designed to b[...]
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April 4, 2025
Amazon Prime Video is making a bold statement in the world of motorspo[...]
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April 3, 2025
Sponsorship has become a ubiquitous element in contemporary marketing [...]
Read MoreThe online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
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April 3, 2025
In Formula 1, the engine is not merely a component; it is the heart of the car, dictating performance, efficiency, and the competitive edge. The evolution of F1 engine specs reflects a rel[...]
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March 20, 2025
Ground effect has long been a game-changing aerodynamic principle in Formula 1, dramatically altering how cars generate downforce and perform on the track. In this blog, we’ll explore the[...]
Read MoreThe online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
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April 8, 2025
Sponsorship and endorsement are two marketing strategies designed to boost brand awareness and drive consumer engagement by leveraging different types of partnerships. While sponsorship build[...]
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April 2, 2025
In today’s dynamic sports environment, sponsorship is far more than a promotional tactic—it is a strategic cornerstone that boosts brand visibility, forges deep emotional connecti[...]
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March 27, 2025
Formula 1 stands as one of the most esteemed motorsport events globally, captivating millions of fans and viewers. This exciting sport exemplifies speed, precision, and engineering brilliance[...]
Read MoreThe online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
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November 25, 2024
The sponsorships in the world of motorsport are often perceived as an opportunity to gain visibility on a global scale, associating one's brand with one of the world's most exciting and adr[...]
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September 13, 2024
All-electric series maintains its position as the fastest-growing motorsport worldwide Formula E is becoming more and more popular and has reported a significant increase in its global tel[...]
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The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
Show MoreWe have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
