Author: Emanuele Venturoli
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
July 25, 2025
Communication and sports: stories, emotions and strategy in modern marketing
Communication and sports have always been linked by a deep and synergistic relationship of emotions, powerful narratives, and authentic connections with audiences. In the world of sports mark[...]
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July 20, 2025
Is the MotoGP Paddock Pass worth it? We review the most popular tickets in town
You’ve wanted it, coveted it, hunted for it, and now have it; but is the MotoGP Paddock Pass worth it? The answer is, yes, “probably”. It’s time to shed some light on [...]
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July 18, 2025
The Underdog Breakthrough: Hülkenberg’s 239‑Race Wait
When Nico Hülkenberg finally stood on the F1 podium at Silverstone, it capped a staggering 239‑race wait—equivalent to 5,593 days since his debut in 2010. That mark now tops the “longe[...]
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July 17, 2025
What are the differences between sports management and sports marketing?
When you think of sport, what comes to mind? For many, the answer is sports marketing management. We see ads for the Super Bowl or the Olympics, and it seems that every other product is marke[...]
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July 15, 2025
Sponsor search VS sports marketing consulting: 3 key differences
Sponsorship research-also called sponsor brokering-and corporate sports marketing consulting are two opposite sides of the same coin. Both deal with sponsorship in sports, and thus with build[...]
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July 9, 2025
Red Bull and Christian Horner: The End of an Era
July 9, 2025, will go down as one of the most dramatic days in modern Formula 1: Red Bull Racing unexpectedly announced that after twenty years in charge, Christian Horner would step aside as[...]
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July 4, 2025
Fan engagement in Formula 1: What the Global F1 Fan Survey 2025 tells us.
When, in 1950, the Formula 1 kicked off at Silverstone, no one could have predicted that, 75 years later, it would become much more than a sport. Today, F1 is a global phenomenon, a cultural,[...]
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July 1, 2025
The Complete McLaren Formula 1 Sponsorship Portfolio (2025 Season)
The linchpin to a successful Formula 1 sponsorship is finding the right team that mirrors your brand’s values and aspirations. Let’s see how the McLaren Formula 1 Team could be th[...]
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June 26, 2025
MotoGP, Liberty’s turn: why the future of motorcycling is played out now
The European Commission has provided Liberty Media Corporation with unconditional approval to complete the acquisition of the MotoGP World Championship. The process of annexing the top motorc[...]
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June 26, 2025
Protected: Tool: what is your perfect sponsorship?
There is no excerpt because this is a protected post. [...]
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June 18, 2025
What are the differences between sports management and sports marketing?
When you think of sports, what comes to mind? For many, the answer is sports marketing management. We see Super Bowl or Olympic commercials and it seems like every other product is marketed t[...]
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June 11, 2025
Marc Marquez leaves Honda. How MotoGP changes for fans, operators, sponsors and manufacturers.
After 11 years, Marc Marquez is leaving Honda HRC to join Team Gresini. This was announced in a laconic press release, without signatures or photos, by the same House with the Wing. The same [...]
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June 4, 2025
The sponsorship boom in Formula 1: numbers, sectors and strategies of 2025
When Liberty Media acquired Formula 1 in 2017, revenue from sponsorship of the championship was around $272 million. Eight years later, that figure seems like an echo of a bygone era. By 2025[...]
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May 20, 2025
FOMO sponsorship: when you cannot miss a sponsorship in F1
For the first time in the history of Sports Marketing we are confronted with a massive rush of brands and partners to the same, narrow core of sports properties. We are, of course, talking ab[...]
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May 8, 2025
Rally1 Cars in 2025: Specs, Performance & What to Watch
The 2025 World Rally Championship (WRC) season marks a significant shift in rally racing, with the elimination of hybrid power units and the introduction of new technical regulations. This ar[...]
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May 8, 2025
WRC Sponsors: The Official Partners and Their Strategies for Success
The World Rally Championship (WRC) is much more than a competition between cars and drivers: it is a global ecosystem that attracts millions of spectators, fans and business partners worldwid[...]
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May 8, 2025
WRC Sponsorship: Opportunities and Strategies in the World Rally Championship
The World Rally Championship (WRC) represents one of the most fascinating and challenging motorsport competitions in the world. With events held in different countries and on varying terrain,[...]
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May 6, 2025
F1, MotoGP, and the Green Revolution: How Sustainability Is Transforming Motorsport Sponsorships
In the world of motorsport sponsorship, speed and performance have traditionally reigned supreme. However, a new race is underway, one towards sustainability. Both Formula 1 and MotoGP are st[...]
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April 27, 2025
Auto racing sponsorship and how sponsors choose racing teams
Auto racing sponsorship is a pivotal element in motorsport, driving both team viability and brand visibility through strategic partnerships. [...]
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April 14, 2025
MotoGP and brand tech: why technology loves speed
A natural marriage: technology and MotoGP MotoGP is not just about speed, borderline overtaking and adrenaline. It is also one of the most advanced technological platforms in the world. Every[...]
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