Author: Silvia Schweiger
Associate Director, Executive Marketing and Commercial at RTR Sports Marketing, a London-based sports marketing company specializing in motorsport for over 25 years. Without sports, life is boring
April 23, 2025
How to Use Analytics to Optimize Sponsorship Strategies
Using data to optimize sponsorship strategies has become an indispensable element in the modern marketing world [...]
Read More
April 4, 2025
Prime Video Sponsors Kyle Larson’s “Double” Ambition
Amazon Prime Video is making a bold statement in the world of motorsport sponsorship by stepping in as the presenting sponsor for Kyle Larson’s unprecedented attempt to conquer two of auto [...]
Read More
February 3, 2025
Alpine & Yamaha Pramac: Unlocking the Power of Cross-Industry Sponsorships in MotoGP
The recent cross-industry sponsorship agreement between Alpine and the Yamaha Pramac MotoGP team has caught the attention of motorsport insiders and fans, marking a significant shift in the[...]
Read More
January 31, 2025
Louis Vuitton Formula 1 sponsorship: a historic moment
In a groundbreaking move, Louis Vuitton has entered into a significant partnership with Formula 1, marking a historic convergence of luxury brands and high-speed motorsport. This collaboratio[...]
Read More
January 31, 2025
How to invest in Formula 1
Formula 1 represents one of the most coveted platforms for investors and sponsors globally. Its combination of cutting-edge technology, intense competition and an ever-expanding fan base make[...]
Read More
January 20, 2025
How to improve your sponsorship proposal to get a YES
In sports, succeeding in getting sponsored is essential to the success of teams, athletes, leagues, and event organizers. The main obstacle lies not only in finding potential sponsors, but in[...]
Read More
January 1, 2025
What is the power of sport sponsorship?
The power of sport sponsorship: Reach, influence, and ROI. [...]
Read More
November 28, 2024
The Sprint Race in F1: among the most important innovations in recent years
The Formula 1 is always looking for ways to increase the adrenaline and engagement of its race weekends. Among the most notable innovations in recent years is the Sprint race format-acertainl[...]
Read More
November 25, 2024
Beyond Visibility: Sponsorships in Motorsport and B2B Opportunities.
The sponsorships in the world of motorsport are often perceived as an opportunity to gain visibility on a global scale, associating one’s brand with one of the world’s most exciti[...]
Read More
November 12, 2024
The Importance of Scheduling and Calendaring in Sports Sponsorship.
In the motorsport world, as in any sports industry, sponsorship is not a “set it and forget it” activity, that is, a campaign that is set and then forgotten. On the contrary, spon[...]
Read More
November 11, 2024
Duration of Sponsorships in Motorsport: Why 3-5 Years Are Crucial for Success
The sponsorship in motorsport is a powerful tool that can bring visibility, brand loyalty and significant economic returns for companies. However, the results of sponsorship do not occur over[...]
Read More
October 31, 2024
WEC Calendar 2025: All the News and Trivia
The 2025 FIA World Endurance Championship (WEC) calendar has been officially unveiled, and will feature eight rounds that will take teams to four continents. The Autodromo di Imola has confir[...]
Read More
October 30, 2024
The New F1 Calendar for 2025: Everything You Need to Know
The FIA and the Formula 1 have announced the calendar for the 2025 Formula 1 World Championship, another 24-race season that promises to excite fans, drivers and teams. This year marks the 75[...]
Read More
October 10, 2024
The Importance of Targeting In Sports Sponsorship.
Targeting in sports sponsorship is a key element in the success of any marketing campaign. [...]
Read More
August 9, 2024
Formula 1 movie starring Brad Pitt: how F1 marketing grows in 2025
The world of Formula 1 is about to experience a historic moment with the release, scheduled for June 25, 2025, of the movie of the same name produced by Apple Original and starring Brad Pitt.[...]
Read More
July 11, 2024
Is sports sponsorship worth it?
Sports sponsorship has become a cornerstone of marketing strategies for many brands worldwide. As an intersection of sports and commerce, sponsorship deals provide mutual benefits to both spo[...]
Read More
July 9, 2024
Do Formula E cars have gears?
Formula E, the electric counterpart to the renowned Formula 1, has rapidly gained popularity since its inception in 2014. Known for its innovative approach to motorsport, Formula E showcases [...]
Read More
July 8, 2024
What does NASCAR mean?
Nascar, which stands for National Association for Stock Car Auto Racing, is an organization representing one of the most popular forms of auto racing in the United States and around the world[...]
Read More
July 8, 2024
Zooming Ahead: The Speed of NASCAR Race Cars
Fuel your excitement and rev your engines as we dive into the world of NASCAR, where speed is not just an objective—it’s a way of life. NASCAR race cars have captured the imagination [...]
Read More
July 5, 2024
Discover Sachsenring: The Heart of German Speed
Discover Sachsenring: The Heart of German Speed The world of auto and motorcycle racing is full of legendary circuits, but few are as beloved and respected as the Sachsenring. Located in the [...]
Read More