Author: Silvia Schweiger
Associate Director, Executive Marketing and Commercial at RTR Sports Marketing, a London-based sports marketing company specializing in motorsport for over 25 years. Without sports, life is boring
April 23, 2025
How to Use Analytics to Optimize Sponsorship Strategies
Using data to optimize sponsorship strategies has become an indispensable element in the modern marketing world [...]
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April 4, 2025
Prime Video Sponsors Kyle Larson’s “Double” Ambition
Amazon Prime Video is making a bold statement in the world of motorsport sponsorship by stepping in as the presenting sponsor for Kyle Larson’s unprecedented attempt to conquer two of auto [...]
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February 3, 2025
Alpine & Yamaha Pramac: Unlocking the Power of Cross-Industry Sponsorships in MotoGP
The recent cross-industry sponsorship agreement between Alpine and the Yamaha Pramac MotoGP team has caught the attention of motorsport insiders and fans, marking a significant shift in the[...]
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January 31, 2025
Louis Vuitton Formula 1 sponsorship: a historic moment
In a groundbreaking move, Louis Vuitton has entered into a significant partnership with Formula 1, marking a historic convergence of luxury brands and high-speed motorsport. This collaboratio[...]
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January 31, 2025
How to invest in Formula 1
Formula 1 represents one of the most coveted platforms for investors and sponsors globally. Its combination of cutting-edge technology, intense competition and an ever-expanding fan base make[...]
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January 20, 2025
How to improve your sponsorship proposal to get a YES
In sports, succeeding in getting sponsored is essential to the success of teams, athletes, leagues, and event organizers. The main obstacle lies not only in finding potential sponsors, but in[...]
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January 1, 2025
What is the power of sport sponsorship?
The power of sport sponsorship: Reach, influence, and ROI. [...]
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November 28, 2024
The Sprint Race in F1: among the most important innovations in recent years
The Formula 1 is always looking for ways to increase the adrenaline and engagement of its race weekends. Among the most notable innovations in recent years is the Sprint race format-acertainl[...]
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November 25, 2024
Beyond Visibility: Sponsorships in Motorsport and B2B Opportunities.
The sponsorships in the world of motorsport are often perceived as an opportunity to gain visibility on a global scale, associating one’s brand with one of the world’s most exciti[...]
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November 12, 2024
The Importance of Scheduling and Calendaring in Sports Sponsorship.
In the motorsport world, as in any sports industry, sponsorship is not a “set it and forget it” activity, that is, a campaign that is set and then forgotten. On the contrary, spon[...]
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November 11, 2024
Duration of Sponsorships in Motorsport: Why 3-5 Years Are Crucial for Success
The sponsorship in motorsport is a powerful tool that can bring visibility, brand loyalty and significant economic returns for companies. However, the results of sponsorship do not occur over[...]
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October 31, 2024
WEC Calendar 2025: All the News and Trivia
The 2025 FIA World Endurance Championship (WEC) calendar has been officially unveiled, and will feature eight rounds that will take teams to four continents. The Autodromo di Imola has confir[...]
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October 30, 2024
The New F1 Calendar for 2025: Everything You Need to Know
The FIA and the Formula 1 have announced the calendar for the 2025 Formula 1 World Championship, another 24-race season that promises to excite fans, drivers and teams. This year marks the 75[...]
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October 10, 2024
The Importance of Targeting In Sports Sponsorship.
Targeting in sports sponsorship is a key element in the success of any marketing campaign. [...]
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September 16, 2024
The Impact of Pilot Transfer on Sponsorship Strategies.
In the world of motorsport, driver transfers are not just simple changes of jersey: they are events that revolutionize marketing and sponsorship strategies, redefining balances and opportunit[...]
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August 30, 2024
FIM Women’s Circuit Racing: A New Chapter for Women’s Motorsport
The year 2024 marks the beginning of a new era in motorsport with the debut of the FIM Women’s Circuit Racing World Championship(WorldWCR). This championship represents a historic step [...]
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August 9, 2024
Formula 1 movie starring Brad Pitt: how F1 marketing grows in 2025
The world of Formula 1 is about to experience a historic moment with the release, scheduled for June 25, 2025, of the movie of the same name produced by Apple Original and starring Brad Pitt.[...]
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July 11, 2024
Is sports sponsorship worth it?
Sports sponsorship has become a cornerstone of marketing strategies for many brands worldwide. As an intersection of sports and commerce, sponsorship deals provide mutual benefits to both spo[...]
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July 9, 2024
Do Formula E cars have gears?
Formula E, the electric counterpart to the renowned Formula 1, has rapidly gained popularity since its inception in 2014. Known for its innovative approach to motorsport, Formula E showcases [...]
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July 8, 2024
What does NASCAR mean?
Nascar, which stands for National Association for Stock Car Auto Racing, is an organization that represents one of the most popular forms of auto racing in the United States and around the wo[...]
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