Welcome to our sports marketing blog, the online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing. Whether you are a sports fan, a marketing professional or an entrepreneur who wants to harness the power of sports to enhance your brand, our blog is here to provide you with the knowledge and skills you need. Dive into a series of valuable resources curated by industry experts designed to enhance your understanding of the sports marketing landscape. Frominnovative digital campaigns, to sponsorships that leave a lasting impact, here at RTR we aim to give space to all things sponsorship, motorsport and marketing of two and four wheels. Stay ahead of the curve with data-driven analysis, case studies, and practical advice that will enable you to improve your marketing and achieve your goals.
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
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August 28, 2025
The Case for China: More Than Just a Big Market When executives discuss growth, the conversation often turns to “new markets.” For years, companies expanded into Europe, then North America, t[...]
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August 28, 2025
The official entry of the Cadillac Formula 1 Team starting in 2026 mar[...]
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August 27, 2025
Two worlds, two philosophies, one passion: speed. NASCAR and IndyCar r[...]
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August 27, 2025
Daytona 500: the opening that's worth a season The Daytona 500 is th[...]
Read MoreThe online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
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August 28, 2025
The official entry of the Cadillac Formula 1 Team starting in 2026 marks a turning point for the commercial ecosystem of the top series. It is not just about the eleventh box on the grid: i[...]
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July 18, 2025
When Nico Hülkenberg finally stood on the F1 podium at Silverstone, it capped a staggering 239‑race wait—equivalent to 5,593 days since his debut in 2010. That mark now tops the “lon[...]
Read MoreThe online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
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August 4, 2025
Marketing in motorsport racing is not just about stickers on a car. It’s about stories, speed, and strategy. From Formula 1 to MotoGP, from Le Mans to IndyCar, motorsport offers a uniqu[...]
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July 25, 2025
Communication and sports have always been linked by a deep and synergistic relationship of emotions, powerful narratives, and authentic connections with audiences. In the world of sports mar[...]
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July 17, 2025
When you think of sport, what comes to mind? For many, the answer is sports marketing management. We see ads for the Super Bowl or the Olympics, and it seems that every other product is marke[...]
Read MoreThe online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
Show More
August 28, 2025
The Case for China: More Than Just a Big Market When executives discuss growth, the conversation often turns to “new markets.” For years, companies expanded into Europe, then North Ame[...]
Read More
July 16, 2025
The Formula E championship, single-seaters powered by an electric motor, concluded with the double race in New York. Jean-Éric Vergne reconfirmed himself as Champion of the category and it[...]
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The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
Show MoreWe have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
