By Riccardo Tafà| Posted January 16, 2025 | In Formula E
By Riccardo Tafà| Posted January 16, 2025 | In Formula E
Sponsorships are critical to the success of any sporting discipline, and the Formula E is no exception. By providing financial and/or technological support to both the championship organization and the teams, sponsors are an integral part of this compelling championship. Here is an overview updated to January 15, 2025 of the companies that have decided to espouse the world’s fastest electric series. It should be noted that in this championship, apart from the large automakers that cater to a consumer audience, most of the sponsors belong to the B2B category. If you want to know how much it costs to sponsor Formula E, click here
ABB: Principal partner, leader in electrification and automation technologies. Julius Bär: Global partner, Swiss private bank promoting responsible investment.
Hankook: Tire Supplier
PIF: Saudi Arabia’s Sovereign Wealth Fund
SABIC: Lead Partner, a chemical company integrating sustainable solutions into the Formula E ecosystem.
Antofagasta PLC: among the top ten copper producers in the world.
DHL: Official logistics partner, providing efficient and environmentally friendly transportation services for the league.
Google Cloud: Technical partner, offering technologies to improve performance on and off the track.
Infosys: One of the world leaders in next-generation digital services and general digital consulting
Saudia: Official Air Carrier of the Championship.
Aggreko: World leader in providing energy solutions
Hackett Sports: Official sportswear supplier to the league
Taittinger: Official Champagne of the championship
Tata Communications: Official supplier, distribution of all Formula E TV broadcasts
TAG Heuer: Luxury watchmaking.
Mobil 1: Lubricants
Ansys: Simulation Software
Cato: The Cato SASE Cloud Platform is the essential network and security architecture to deliver the speed, agility and security needed for digital business.
Puma: Sportswear
Loctite: high-performance adhesive solutions
NetApp: Intelligent Data Infrastructure
Humbel: Innovative changes/transmissions
Maserati: Automobile manufacturer
Petronas: Lubricants Manufacturer
EVG: diversified holding company operating mainly in the energy and motorsport sectors
VT Markets: regulated multi-asset broker with presence in more than 160 countries.
Bianchet: Luxury Watches
Castor: Sportswear
OMP: Race and team suits
Cupra: Automotive manufacturer.
Porsche: Powertrain supplier.
OMP: Race and team suits
Envision Group: Renewable energy and clean technologies.
Teijin: Leading manufacturer of advanced materials.
Algorand: Blockchain
NewScientist : Scientific Magazine
Sand Technologies: Company operating in Artificial Iintelligence.
Southwire: Cable manufacturer
Superdry: Sportswear
OMP: Race and team suits
Roboze: 3D Printers
Jaguar: Powertrain supplier.
NEOM: Sustainable urban development project.
McLaren: Automotive manufacturer and motorsport team.
Trend Micro: Ciberscecurity
Udemy: Online Training
Merchants Fleet: Corporate Fleet Management
TDK: Electronic instruments and components
Ministry of Defense
Castor: Sportswear
Alpinestars: Pilots and mechanics suits
Lego : Toys
New Era: Manufacturer of the world’s most famous baseball caps
Engage: Program development that aims to increase inclusion and diversity in the 4-wheel industry
DS Automobiles: Automobile manufacturer.
PMC: Penske Media Corporation
SMRG: Works in media, specializing in publishing, and printing and distribution of various media products and services
TotalEnergies: Energy and lubricants.
Yahoo!: Search Engine
Kyocera AVX: Leading manufacturer of advanced electronic components
Mouser.com: global distributor of semiconductors and electronic components
TTI: Power tool manufacturer
Molex: manufacturer specializing in electronic, electrical and fiber optic interconnection systems
Syensquo: Belgian multinational company specializing in advanced materials and specialty chemicals.
SXSW: Festival celebrating the convergence of technology, film, music, culture and education.
Variety:Magazine
WWD: Important magazine targeting the trade and focusing on the women’s fashion industry
Rolling Stone: Music and Culture Magazine
Robb Report: Luxury lifestyle magazine
BGR: Media and technology partner
Billboard: Music and entertainment magazine
Hugo Boss: Clothing and fashion.
Jaguar: Automobile manufacturer.
Tata Consultancy Services (TCS): IT services and consulting.
Castrol: Lubricants and engine oils.
Dow: Official partner for materials science
Wolfspeed: a leader in silicon carbide (SiC) semiconductor technology
Alpinestars: Racer and team suit supplier
Aero: Sustainable Materials Technology
Google Cloud: Cloud to AI
Reflo: Sustainable Sportswear
Lola Cars: Manufacturer of automotive chassis.
Yamaha: Manufacturer of engines and components.
ABT Sportsline: Automotive tuning and motorsport.
Paceteq: Data Analysis Software
Mahindra & Mahindra: Industrial conglomerate.
Tech Mahindra: software and new technology integrator
Nippon Audio: telematics and infotainment systems
Pininfarina: Designer specializing in Automotive
Castor: Sportswear
OMP: Drivers and team suits
Shell: Energy and lubricants.
Nissan: Automotive manufacturer.
Electromin: Smart mobility solutions
Coral: UAE-based software company specializing in carbon offsetting through blockchain technology.
Marelli: Automotive Technology
Reflo: Sustainable Sportswear
Guggenheim: Premier asset manager and investment advisor
Prysmian: Global cabling solution provider
Crowe: Crowe LLP is a public accounting and consulting firm that provides audit, tax, and consulting services to public and private entities
Nagase: Business consultant with expertise in various industries
Reflo: Official clothing
Porsche: Powertrain supplier.
Have your brand be seen in cities across the world with RTR Sports. We specialise in Formula E sponsorship, as well as Formula 1 sponsorship and WEC sponsorship. Contact RTR Sports to start your journey today.
Experience the power and put your brand in front of millions with motorsport sponsorship. Whether it's Formula 1, MotoGP, NASCAR, IndyCar, or WEC, RTR Sports give your brand the opportunity to appear on television at the most prestigious race tracks in the world.
Sponsor a motorsport team today
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
View our blog
August 28, 2025
The Case for China: More Than Just a Big Market When executives discuss growth, the conversation often turns to “new markets.” For years, companies expanded into Europe, then Nort[...]
Read More
June 11, 2025
On June 9, 2025, the FIA and Formula E unveiled the provisional calendar for the twelfth 2025-2026 season, the most extensive ever with 18 races at 12 venues, including debuts in Miami and Ma[...]
Read More
May 2, 2025
In a significant shift within the motorsport landscape, McLaren Racing has announced its departure from the Formula E Championship at the conclusion of the 2024–25 season. This decision[...]
Read MoreIn an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a motorsport sponsorship project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Motorsport is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Motorsport is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A motorsport sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which racing series, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of motorsport sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a motorsport marketing project, you need an agency that knows how to use sponsorship to engage the fanbase online, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in motorsport sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
View our blog
October 20, 2025
Apple TV+ is set to become the exclusive broadcaster of Formula 1 in the United States starting in 2026, under a five-year contract worth an estimated $750 million. This agreement represents [...]
Read More
October 8, 2025
The equation that is changing sports marketing Imagine you are sitting in your company’s boardroom. On the table, the sports sponsorship budget for 2026. The question you are asking &nd[...]
Read More
October 1, 2025
Formula 1 as a marketing platform for car manufacturers Since its very inception, Formula 1 has been more than just a sporting contest. For car manufacturers, it has long served as a high-sta[...]
Read More