German fashion house Hugo Boss will be the fashion partner of Italian soccer side AS Roma for the 2017/18 season.
Under the new agreement, Hugo Boss will provide a range of casual clothing for the Serie A team, as well as their coaches, managers and technical team staff.
“AS Roma is a high-level team with exceptional players and an excellent partner for our brand,” said Volker Herre, general manager at Hugo Boss. We are very happy to have Hugo Boss as our new partner.”
As Roma claimed second place in Serie A in 2016/17.
Source: Sports Pro Media
Written by
Emanuele Venturoli
Emanuele Venturoli is Head of Communication & Marketing at RTR Sports Marketing, where he has led the agency's editorial, digital, and SEO output since 2012. He holds a degree in Public, Political and Institutional Communication from the University of Bologna and began his career in sport at Virtus Bologna basketball before moving into motorsport. He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.
