In Sport Sponsorship, Sports Marketing

German fashion house Hugo Boss will be the fashion partner of Italian soccer side AS Roma for the 2017/18 season.
Under the new agreement, Hugo Boss will provide a range of casual clothing for the Serie A team, as well as their coaches, managers and technical team staff.

AS Roma is a high-level team with exceptional players and an excellent partner for our brand,” said Volker Herre, general manager at Hugo Boss. We are very happy to have Hugo Boss as our new partner.”

As Roma claimed second place in Serie A in 2016/17.

roma-hugo-boss

Source: Sports Pro Media
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Emanuele Venturoli
Emanuele Venturoli
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport. Even before finishing his studies, he started working in sports marketing and discovered the importance of everything outside the playing field. Since 2012 he has been with RTR Sports, where he is now Head of Communication and Marketing Officer for projects related to Formula 1, MotoGP and the best of other two- and four-wheel motor sports.
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