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The best sports marketing agencies for MotoGP
By Riccardo Tafà| Posted October 28, 2019 | In Motorsports, Sports Marketing
By Riccardo Tafà| Posted October 28, 2019 | In Motorsports, Sports Marketing
The best sports marketing agencies for MotoGP
Sometimes we are asked by potential customers which Sports Marketing Agency they should consider for their activities around MotoGP and motorsports in general.
It’s a valid question – after all, there are many sports marketing agencies that are operating globally, and knowing which has a successful track record when it comes to MotoGP campaigns can be tough.
To help out, we have put together a list of what we believe to be the best agencies that work or have previously worked with MotoGP.
These agencies, spanning the globe from Italy to Toronto, have been present for years in the sector, proving their worth over and over again.
We hope that we can provide some information that will enable you to make an informed decision about which of the sports sponsorship agencies might be right for you.
You can make that decision by taking into consideration the factors you consider most important – whether that’s operational skills, previous experiences with clients in your business sector, on-field MotoGP activations, or something else entirely.
Why have we made this list?
Simply because we are so convinced that the MotoGP championship is one of the best sports properties in the world that we want you to consider it either way – regardless of our direct involvement in your marketing activities.
Italia Corre
www.italiacorre.it
Italia Corre says: “In work, we value human capital, as in sport: companies are made by men. We are based in Turin and we have been working since 2005 on the MotoGP platform and then SBK, circuits and structures that host events and competitions at national and international levels. The background matured in business consulting distinguishes us as carriers of innovative quality content. ”
Fastback Italy
www.fastback.it
Fastback Italy says: “We can make your brand run at incredible speed for all to see”
Sinequanon UK
www.sqn.agency
Sinequanon UK says: “We help brands engage with their audiences whoever they are – their customers,
their employees or the media. Ignition a reaction. A meaningful reaction that
fires their emotions – an emotional connection, that drives behaviour and
results. ”
CSM
www.csm.com
CSM says: “WE ARE CSM. We are a full service sports and entertainment agency. Building
brands, working with rights holders and creating live experiences with a fresh
perspective. Openly collaborative and constantly curious, we are creating
impact by challenging convention.
Via GP
www.viagp.com
Via GP says: “With our head office in Toronto, Canada, VIAGP specializes in providing clients with
varied marketing and branding opportunities and solutions – utilizing Grand
Prix racing, one of the world’s most viewed and emotive promotional vehicles.”
WWP
www.wwp-group.com
WWP says: “Our game is sports marketing: we consult and innovate. We build platforms, connecting partners around the globe. We enable and activate sponsorships.”
Wasserman
www.teamwass.com
We say: Wasserman is a full-service, culture-centric agency that’s built to serve the best talent, brands and properties in the world.
Pole Position Travel
https://www.polepositiontravel.com/
They say: “Pole Position Travel SE is dedicated to providing travel assistance for motorcycle
fans worldwide. We are currently looking for MotoGP, World Superbike and the
Isle of Man TT. ”
Are you interested in sponsorship? Let’s talk about it.
RTR Sports Marketing is an independent motorsport sponsorship agency, we operate in any motorsports.
This means we can work with every team, every driver and every discipline …
Among these particularly interesting are MotoE and Formula E (if you are interested to Formula E you have to read about Formula E Sponsorship Agency) which represent a real mobile laboratory in which new technologies and technical improvements that we are going to see applied to future electric cars and motorbikes are studied in a competitive and challenging environment.
And the future is around the corner, just a few days ago Honda announced that from 2022 it is going to sell in Europe only Hybrid or fully electric cars, 3 years ahead of the previously established plan that was fixed for 2025.
Fill the form below if you would like to receive news about sports marketing or if you need specific information about Formula E, MotoE or MotoGP.
A member of our staff will contact you within minutes
The Best Motorsport Agency: Qualities and Cost
The top motorsport agencies combine industry expertise, strategic insight, and operational excellence. Their vertical focus ensures deep understanding of motorsport sponsorship dynamics, particularly in MotoGP, F1, and related disciplines. These agencies leverage vast experience to deliver tailored solutions, backed by strong networks with teams, organizers, and media.
Outstanding agencies emphasize data-driven strategies, from audience analysis to ROI measurement, ensuring measurable outcomes. They excel in creative activations that amplify brand exposure and engagement.
Cost models vary:
- Commission-based fees: Linked to sponsorship acquisition.
- Retainers: For comprehensive, ongoing management.
- Consultancy fees: For strategic input or specific project advice.
Choosing an agency with proven success and adaptability ensures maximized value in motorsport sponsorships.
Want to find out more about MotoGP sponsorship? Talk to RTR Sports Marketing today or send us a message at info@rtrsports.com
Riccardo Tafà
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
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Read MoreWhy choose RTR Sports Marketing
In an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
Save time and money
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
The right information, the right choice
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the beating heart
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Objective measurements for a certain return
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
Sit back, relax, we’ll take care of it
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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