In Motorsports, Sport Sponsorship, Sports Marketing

In an ambitious leap toward a more sustainable and competitive future in motorsport, former Formula 1 driver Nick Heidfeld and former Mahindra Formula E team boss Dilbagh Gill have launched a new electric racing series called FG Series. This project, initially conceived as ACE Championship, has evolved significantly reflecting the duo’s vision of creating a competitive and environmentally friendly racing platform.

Concept and Structure

The FG Series is designed with a two-tiered structure, featuring a single vehicle, theFG-Twin, which will serve both the entry and professional categories, named FG2 and FG1, respectively. TheFG-Twin, a creation of renowned designer Daniel Simon, is distinguished by its modular design, capable of operating in bothrear-wheel drive and four-wheel drive configurations. The powertrain is all-electric, offering up to 350kW peak power, with performance levels tailored to the needs of FG1 and FG2 racing.

FG2, the entry category, is geared toward nurturing young talent and providing a training ground for drivers who aspire to advance in their motorsports careers. FG1 , on the other hand, is aimed at experienced drivers, with higher power levels, greater downforce and more configuration flexibility for more advanced competitions.

fgseries-2

Technological Innovation

At the core of the FG Series innovation is the advanced design and technology integration of theFG-Twin. The car will include digital screens that show real-time data such as battery levels and race positions to both spectators and the TV audience, enhancing the viewing experience. This live ‘infotainment’ integration aims to bridge the gap between the sport and its fans by providing a more engaging and informative experience.

The design of the FG-Twin is not only about performance, but also about aesthetics. Simon’s design philosophy infused the car with a futuristic look, inspired by elements of science fiction and modern automotive styling. This attention to detail ensures that theFG-Twin is both a high-performance machine and a visual spectacle, attractive to riders and fans alike.

Collaboration and Expertise

The FG Series benefits from the collaboration and experience of several key partners. QEV Technologies, a Spanish company with extensive experience in Formula E, will play a key role in the technical development of theFG-Twin. Their involvement ensures that the FG Series will use cutting-edge electric vehicle technology while maintaining high standards of performance and reliability.

Nick Heidfeld, co-founder and chief sporting officer, brings extensive experience from his career in Formula 1 and Formula E. His vision for the FG Series is to create a platform where talent from around the world can pursue their motorsport ambitions. Heidfeld’s collaboration with Simon in the design of the car has been a driving force behind the innovative features and aesthetic appeal of the FG-Twin. Dilbagh Gill, with his extensive experience in managing teams and operations in motorsport, complements Heidfeld’s motorsport expertise. Together, they form a dynamic leadership team committed to pushing the boundaries of electric racing.

Future Perspectives

The FG Series is set to debut in 2025, with preparations for the first races already underway. The series aims to provide a sustainable and competitive alternative to traditional motorsport, aligning with global trends toward greener technologies. Focusing on electric powertrains and advanced vehicle designs, the FG Series is intended to appeal to a new generation of drivers and fans who prioritize sustainability without compromising the excitement and thrill of racing.

Heidfeld and Gill’s vision goes beyond just racing. The ambition is to create a comprehensive ecosystem that supports driver development, team sustainability and fan engagement. The FG Series’ innovative approach, from car design to race format, reflects a holistic vision of the future of motorsport.

fg-series

Formula G: opportunities and risks

Beyond the press releases and the futuristic vision of Heidfeld and Gill, the real question for the FG series, or Formula G as it may be, is whether there is market space for a new series in open-wheel racing. The overwhelming power of
Formula 1
, the great American success of Formula Indy and the growth if unproven hiccups of the
Formula E
seem to close the way for a new project.

The year 2025 is around the corner, and despite the beauty of some of the solutions-such as side displays and a single chassis for multiple series-it is difficult to date to think that cars that are ultimately very similar to a Formula E can warm the hearts of fans and the wallets of sponsors.

In this sense, it might be useful to use the FG series as a companion or opening series to Formula E, running them if possible on the same weekend and making them what Moto3 and Moto2 are to the
MotoGP
, that is, a sequential run. Issues of intellectual property, agreements with the circuits, and logistics and costs could put the mark against this assumption.

Of interest remains the mission of sustainability, not so much the green one but the more monetary one of building an economic path toward the development of professional drivers and the concept of “one size fits all” cars that can adapt to different championships with the same technical base.

Can we help you sign your best sponsorship deal?

Emanuele Venturoli
Emanuele Venturoli
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
Recent Posts

Leave a Comment

sponsoring euros sponsoring motorsport
sports marketing agency