The Formula One Group has confirmed that it is establishing its first permanent office in New York in order to increase its commercial and marketing reach in the US.

The specific location of the  F1 New York office or how many executives will be based there has not been announced but Norman Howell, director of communications at Formula One, confirmed that “we are opening a small commercial office” that will be predominantly dealing with the “sponsorship side of things”.

 

Source: Sports Pro Media

 

Written by

Emanuele Venturoli

Emanuele Venturoli

Emanuele Venturoli is Head of Communication & Marketing at RTR Sports Marketing, where he has led the agency's editorial, digital, and SEO output since 2012. He holds a degree in Public, Political and Institutional Communication from the University of Bologna and began his career in sport at Virtus Bologna basketball before moving into motorsport. He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.
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