In Sport Sponsorship, Sports Marketing

The news comes after Konami recently added several top soccer teams to its roster of global partners, signing another PES video game deal with AC Milan’s city rivals Internazionale, and a shirt sponsorship agreement with second-tier English soccer side Fulham.

“We welcome Konami as a worldwide partner who can truly showcase our on-field prowess in its world-renowned PES series”, said Lorenzo Giorgetti, chief commercial officer of AC Milan.

“AC Milan is one of the most renowned clubs in the world let alone Europe,” added Jonas Lygaard, senior director for brand development at Konami.

 

Emanuele Venturoli
Emanuele Venturoli
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport. Even before finishing his studies, he started working in sports marketing and discovered the importance of everything outside the playing field. Since 2012 he has been with RTR Sports, where he is now Head of Communication and Marketing Officer for projects related to Formula 1, MotoGP and the best of other two- and four-wheel motor sports.
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