By Silvia Schweiger| Posted December 21, 2022 | In Marketing Sportivo, Sports Marketing
Master’s degree in Motorsport Marketing and Sponsorship – 24ORE Business School and RTR Sports together for sports marketing
24 Hours Business School and RTR Sports Marketing together again for the third edition of the master’s program in Motorsport Marketing and Sponsorship. A specialization training project for those who want to approach the world of professional motor sports with expertise, specialization and practical knowledge of the field.
The third edition of the Master’s program in Marketing and Sponsorship in Motorsport starts on November 22, 2024: a project of 24ORE Business School and RTR Sports Marketing, which has again been entrusted with the teaching and scientific direction. A course of 6 weekends for more than 70 hours of lectures, with tutorials, theoretical and practical profiles and, above all, many first-rate guests.
The goal is to increase knowledge and education in a world-that of sports marketing-which is increasingly competitive and at the center of the public stage, training the next generation of sports, marketing and communication professionals. The focus is on marketing in the world of motor sports, of course: from Formula 1 to MotoGP, Formula E to WEC and many other categories of 2-wheel and 4-wheel racing.
Forms and guests
There are 6 areas into which the Master’s program in Motorsport Marketing is divided, one for each weekend of classes.
The first module is devoted to an overview of the world of motorsport: players, peculiarities and relevance of the top two- and four-wheel series and relationship with other areas of the sport. Instead, the second event focuses on the techniques, tools and theory of sports marketing applied to motorsport. The third weekend of classes will focus on the core business of RTR sports, namely sponsorship in the world of motorsports, while the fourth module aims to delve into the vast world of sponsorship activation itself. Finally, to close the cycle, an in-depth look at media, PR and communication techniques. Finally, a final overview on the importance of combining theoretical tools, practical resources and lots of experience among circuits, factories and offices. The master’s program will conclude with a practical project presented in a real-world setting. Last year’s participants presented their projects at the Misano World Circuit Marco Simoncelli.
There are so many guests whose testimonies will provide course participants with a first-hand view of this world that is so fascinating but also so punctuated with specificities: managers, corporate hospitality managers, team owners and much more for a truly top-notch panel of guests.
All information, including dates, brochures and prices, is at this link.