Are you willing to sponsor?
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
MotoGP: Marquez, Honda head to Jerez for first european race
By Emanuele Venturoli| Posted April 18, 2016 | In MotoGP, Motor Racing, Motorsports
By Emanuele Venturoli| Posted April 18, 2016 | In MotoGP, Motor Racing, Motorsports
MotoGP: Marquez, Honda head to Jerez for first european race
Following a double podium in Argentina and Marc Marquez’s success in Texas, the Repsol Honda Team prepare for the first European round of 2016 while leading the Riders, Constructors and Team standings. The Red Bull Grand Prix of Spain will be held on Sunday at the iconic Jerez Circuit, which first hosted a motorcycle grand prix in 1987, and the Spanish duo of Marquez and Dani Pedrosa will have the opportunity to race in front of their home fans at a track they both love and where they have recorded strong results.
Marc scored his first Jerez victory in 2014, and he has reached the podium there on four additional occasions—2009, 2012, 2013 and 2015. Last year’s second-place finish was especially remarkable, as Marc raced with an injured hand, having undergone an operation on Saturday of the preceding week to treat a fracture to his left little finger, suffered while training.
Dani also had undergone surgery, three weeks before last year’s appointment, to treat arm pump and was replaced for the third (and last) consecutive race by Hiroshi Aoyama, who unfortunately crashed out of the Sunday race. Dani’s missing the race interrupted his enviable record at the Andalusian track, as he had climbed the podium for ten consecutive years, from 2005 to 2014, earning two MotoGP wins, in 2008 and 2013, and a 250cc victory in 2005.
A post-race test is scheduled for Monday, 25 April.
Emanuele Venturoli
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
Similar category
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
View our blog
September 16, 2024
The Impact of Pilot Transfer on Sponsorship Strategies.
The Impact of Pilots Transfer on Sponsorship Strategies. In the world of motorsport, driver transfers are not just simple changes of shirt: they are events that revolutionize marketing and sp[...]
Read More
July 18, 2024
F1 Sponsorship: Why Agencies Deliver Better Results than Direct Deals
Why Independent Agencies Outshine Direct Deals in F1 Sponsorship Navigating the dynamic world of Formula1 sponsorship demands more than a direct deal with a racing team; it requires the exper[...]
Read More
July 11, 2024
Is sports sponsorship worth it?
Sports sponsorship has become a cornerstone of marketing strategies for many brands worldwide. As an intersection of sports and commerce, sponsorship deals provide mutual benefits to both spo[...]
Read MoreWhy choose RTR Sports Marketing
In an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
Save time and money
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
The right information, the right choice
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the beating heart
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Objective measurements for a certain return
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
Sit back, relax, we’ll take care of it
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
Recent posts
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
View our blog
September 23, 2024
The experiential level in sponsorship: why it is important to touch to believe
It is 3:02 p.m. on Saturday when the scream of the nearly 300hp MotoGP prototypes rises to the sky and the twenty-two bolids hurtle toward the gaping jaws of the first corner. Luca, who has n[...]
Read More
September 19, 2024
How Much Do Formula 1 Drivers Make?
Formula 1 is the pinnacle of motorsport—a high-octane, adrenaline-fueled world that captivates millions of fans globally. With thrilling races and cutting-edge, high-performance cars, i[...]
Read More
September 18, 2024
Who are the Top 10 Riders in MotoGP
This is the classic post we probably shouldn’t write. But we all know how it goes: you’re in the middle of a conversation with a potential sponsor, and they inevitably ask, &ldquo[...]
Read More