In football, Sport Sponsorship, Sports Marketing

The National Football League’s (NFL) Tennessee Titans have signed a multi-year sponsorship deal with local whiskey producer, Ole Smoky Distillery.

“Nothing screams Tennessee spirit more than Titans football and Ole Smoky Moonshine,” said Ralph Ockenfels, vice president of marketing for the Tennessee Titans.

Tennessee Titans: “The state pride we see amongst our fans is remarkable and we are confident they will enjoy sipping on ‘shine during the games. This is the first time Ole Smoky has worked with an NFL team and we foresee great success for the two Tennessee-based brands.”

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Emanuele Venturoli
Emanuele Venturoli
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport. Even before finishing his studies, he started working in sports marketing and discovered the importance of everything outside the playing field. Since 2012 he has been with RTR Sports, where he is now Head of Communication and Marketing Officer for projects related to Formula 1, MotoGP and the best of other two- and four-wheel motor sports.
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