August 28, 2025
The Case for China: More Than Just a Big Market When executives discuss growth, the conversation often turns to “new markets.” For years, companies expanded into Europe, then North Americ[...]
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July 16, 2025
The Formula E championship, single-seaters powered by an electric motor, concluded with the double race in New York. Jean-Éric Vergne reconfirmed himself as Champion of the category and it i[...]
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June 11, 2025
On June 9, 2025, the FIA and Formula E unveiled the provisional calendar for the twelfth 2025-2026 season, the most extensive ever with 17 races at 12 venues, including debuts in Miami and Ma[...]
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May 2, 2025
In a significant shift within the motorsport landscape, McLaren Racing has announced its departure from the Formula E Championship at the conclusion of the 2024–25 season. This decision, st[...]
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November 25, 2024
The sponsorships in the world of motorsport are often perceived as an opportunity to gain visibility on a global scale, associating one’s brand with one of the world’s most exciti[...]
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September 13, 2024
All-electric series maintains its position as the fastest-growing motorsport worldwide Formula E is becoming more and more popular and has reported a significant increase in its global televi[...]
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July 9, 2024
Formula E, the all-electric racing series, has come a long way since its inception in 2014. One of the most interesting aspects of its early seasons was the practice of car swapping, a unique[...]
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July 9, 2024
Formula E, the electric counterpart to the renowned Formula 1, has rapidly gained popularity since its inception in 2014. Known for its innovative approach to motorsport, Formula E showcases [...]
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July 4, 2024
Formula E is one of the most innovative and sustainable motorsport competitions in the world. With an emphasis on electric technology, this racing series is quickly becoming popular among mot[...]
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June 27, 2024
As Formula E races towards its second decade of existence, the all-electric motorsport series continues to evolve and attract increasing interest from sponsors and partners. With sustainabili[...]
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October 3, 2023
Zoooooom! That’s the sound of many records being broken one after another. Formula E season 9 didn’t just rustle but exploded, sending shockwaves throughout the motorsport landsca[...]
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July 31, 2023
The just concluded season of the ABB FIA Formula E World Championship was a rollercoaster of excitement, high-speed racing and technological advances. This ninth season was characterised by 1[...]
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July 25, 2023
Formula E, the electrifying apex of sustainable racing, has unveiled its highly anticipated 2024 calendar, sparking waves of enthusiasm across the motorsport world. With 17 pulse-pounding ra[...]
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July 24, 2023
Formula E, alongside MotoE and Extreme-E, represents the forefront of a potential revolution in motorsport, harnessing alternative technologies. The key advantage of these series is their emi[...]
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June 30, 2023
Introduction In contemporary commercial campaigns, the concept of speed plays a pivotal role, particularly when intertwined with sports. Initially, the focus on speed revolved around physical[...]
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March 23, 2023
Formula E is a relatively new motorsport that has been gaining popularity in recent years. With its focus on sustainability and electric power, it has attracted many fans and sponsors alike. [...]
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January 29, 2023
As a Motorsport sponsorship agency, we know very well the role and importance of the emerging electric racing series. Formula E, MotoE and Extreme E have been growing rapidly in the past few [...]
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August 23, 2022
Formula E is the latest iteration of motorsport- officially becoming an FIA championship in 2020. It is a world series, involving races in some of the world’s ‘most progressive cities’.[...]
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January 27, 2022
The ABB FIA Formula E World Championship returns again this Friday and Saturday, 28 and 29 January in Diriyah, with the opening rounds of season 8 from the historic heart of Saudi Arabia with[...]
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April 23, 2021
The Formula E championship, as it happens for Formula 1 and MotoGP, evaluates the evolution of the pandemic day by day, periodically reviewing the organization of its calendar. Once the stage[...]
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