Category: Formula1
June 3, 2022
Formula 1’s top 7 drivers by endorsement and sponsorship deals
Throughout the history of F1 we have witnessed glorious eras with true legends of the sport. The days of Ayrton Senna, Alain Prost and Gilles Villenueve have changed, and with them the world [...]
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May 31, 2022
Formula 1 sponsorship deals in the USA: how the pinnacle of motorsport is taking America by storm
The new era of Formula 1 is heavily geared towards the United States of America. From the owners of the series Liberty Media to a brand-new calendar that’s now adding Miami and Las Vega[...]
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March 31, 2022
Updating the product to prevent competition: product life management and F1
Formula 1 ‘s change of regulations -new cars and new tires first and foremost- led to two spectacular races and record ratings. A risk that paid off but was necessary if motorsport̵[...]
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March 9, 2022
Formula 1 2022: lots of news for what promises to be an exciting season
Less than a month to the new F1 season that will begin with the Bahrain Grand Prix on March 20. Total departure from the past for the new era of automotive sports: all teams seem intent on le[...]
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November 11, 2021
Formula 1 calendar 2022: 23 races, new formats and many returns
Last October 15, Formula 1 announced the provisional calendar for the upcoming 2022 season, and what a calendar! It promises to be a super-exciting season, in every sense of the word: a recor[...]
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October 27, 2021
NBA and Formula 1: when sports marketing is cross-audience
The weekend of Formula 1 at the Austin circuit is of paramount importance for several reasons, both sporting and marketing. From a sporting perspective, Formula 1 has several reasons to celeb[...]
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October 25, 2021
Formula 1: Audience research and opinions on one of the world’s most popular sports
We are often asked if it is the right time to invest in Formula 1 and our answer is this: it is always the right time to invest in Formula 1, and now more than ever, and we tell why. Today we[...]
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October 7, 2021
5 Brilliant Ideas for Sponsorship Activation in Motorsports
We talked and wrote about activations several times, and we shared and analysed many sports activation ideas and examples; we won’t be stopping soon. Yes, because sponsorship activations in[...]
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September 30, 2021
Formula 1: what you wanted to know but never dared to ask
Aaaaaaah, the Formula 1, the pinnacle of motorsport, the highest form of racing on four wheels, and arguably one of the most popular sports in the world. While some argue that motor racing wa[...]
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July 13, 2021
The Top 10 Most Famous Brands in Formula 1
Well-executed motorsport sponsorship can boost brands into global stardom. Not only a good sports marketing program in the pinnacle of two and four-wheel racing can provide a company with wor[...]
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April 23, 2021
2021 Formula 1 Calendar
The Formula 1 calendar, after a difficult 2020, is destined to welcome back all 23 stages originally planned in its program. In light of the difficulties related to the epidemiological situat[...]
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April 2, 2021
Who are the top 10 drivers in Formula 1
Formula 1 is a very, very strange sport to debate competitiveness. With only 22 drivers to line on the grid, and with an immense amount of talent needed to simply make it to the sport, it is [...]
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February 3, 2020
Answering all your Formula 1 questions. Welcome to our F1 FAQ.
What is Formula 1? And why all the questions? Formula 1 is the pinnacle of 4-wheel racing and the biggest series in motorsport. It’s a global sport, loved by millions, but also an impor[...]
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December 1, 2019
Final championship standings for the 2019 F1 season!
Mercedes AMG Petronas’ Lewis Hamilton has won the 2018 Formula 1 Championship with 413 points and it’s the sixth World Title for the British Driver and third in a row. His team [...]
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January 28, 2019
Sports sponsorships: how much are they worth in football, F1, MotoGP and tennis?
How much do sports sponsorships in F1, MotoGP, football and tennis cost? A comparison of the minimum budget required to gain visibility. Sports sponsorships can be worth from a few thousand e[...]
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November 29, 2018
Final championship standings for the 2018 F1 season!
Mercedes AMG Petronas’ Lewis Hamilton has won the 2018 Formula 1 Championship with 385 points and It’s the fifth World Title for the British Driver. Sebastian Vettel with Ferrar[...]
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October 14, 2018
Women-only motor racing is coming in 2019 with the W Series
2019 will see the introduction of the W Series, a women’s single-seater motorsport championship backed by the Fédération Internationale de l’Automobile (FIA). With six races sch[...]
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September 26, 2018
F1: on young drivers, adult champions, and old sclerotics
The age of F1 drivers – how they appear to be getting younger and younger, and in turn less and less prepared – is one that comes up time and time again. The subject came up when 25-year-[...]
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September 25, 2018
Antonio Giovinazzi, Alfa Romeo Sauber F1’s new driver, returns to the wheel
Marténe (as the locals call it; otherwise known as Martina Franca), is a small town that lays on the slopes of the Apulian Murgia in southern Italy. It’s from this Apulian locale that Anto[...]
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December 18, 2017
Vettel VS Stroll at Sepang – F1 most dramatic moments 2017
Possibly one of the biggest WTF moments in this 2017 F1 Season, the Stroll-Vettel collision after the Sepang race left everyone scratching their heads for a couple minutes. Eventually, after [...]
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