Category: Formula1
October 17, 2022
How sponsorship is changing in motorsport: the 4 eras of sponsorship
Sports sponsorship, and especially motorsports sponsorship, is a flexible, three-dimensional marketing tool, whose role over the years has changed profoundly as the market, consumer and regul[...]
Read More
October 14, 2022
Web3 & Formula 1- How & why have their worlds collided?
Web3 is not as complicated as you may think and its newly formed link with Formula 1 has made it essential to understand. Web3 has presented lots of new opportunities for companies looking to[...]
Read More
September 12, 2022
Formula 1 in the US: What’s behind its rise in popularity?
Formula 1 is a global sport, enjoyed by viewers all over the world, with the cumulative audience for the 2021 season reaching 1.55 billion.i] The sport is growing at a rapid rate in recent ye[...]
Read More
July 4, 2022
What is Formula 1 for? Racing, crashes and safety
On 29 November 2020, at the Bahrain International Circuit in Sakhir, Romain Grosjean’s Haas lost control at 241kph, struck the guardrail at 192kph with a peak of 67g, went through it an[...]
Read More
June 27, 2022
Why do Formula 1 drivers live in Monaco?
But it is certainly not the climate, the sea and the luxury boutiques that make Monte Carlo such a desirable destination especially for a specific target group of people who can reside in any[...]
Read More
October 7, 2021
5 Brilliant Ideas for Sponsorship Activation in Motorsports
We talked and wrote about activations several times, and we shared and analysed many sports activation ideas and examples; we won’t be stopping soon. Yes, because sponsorship activations in[...]
Read More
July 13, 2021
The Top 10 Most Famous Brands in Formula 1
Well-executed motorsport sponsorship can boost brands into global stardom. Not only a good sports marketing program in the pinnacle of two and four-wheel racing can provide a company with wor[...]
Read More
April 8, 2021
The 10 best Formula 1 drivers in 2026: standings and value for sponsors
On 6 September 2026 Andrea Kimi Antonelli won the Italian Grand Prix from nineteenth on the grid. No Italian had won at Monza since 1966, in the days of Ludovico Scarfiotti. A week later, in [...]
Read More
April 2, 2021
Who are the top 10 drivers in Formula 1
Formula 1 is a very, very strange sport to debate competitiveness. With only 22 drivers to line on the grid, and with an immense amount of talent needed to simply make it to the sport, it is [...]
Read More
February 3, 2020
Answering all your Formula 1 questions. Welcome to our F1 FAQ.
What is Formula 1? And why all the questions? Formula 1 is the pinnacle of 4-wheel racing and the biggest series in motorsport. It’s a global sport, loved by millions, but also an impor[...]
Read More
December 1, 2019
Final championship standings for the 2019 F1 season!
Mercedes AMG Petronas’ Lewis Hamilton has won the 2018 Formula 1 Championship with 413 points and it’s the sixth World Title for the British Driver and third in a row. His team [...]
Read More
January 28, 2019
Sports sponsorships: how much are they worth in football, F1, MotoGP and tennis?
How much do sports sponsorships in F1, MotoGP, football and tennis cost? A comparison of the minimum budget required to gain visibility. Sports sponsorships can be worth from a few thousand e[...]
Read More
November 29, 2018
Final championship standings for the 2018 F1 season!
Mercedes AMG Petronas’ Lewis Hamilton has won the 2018 Formula 1 Championship with 385 points and It’s the fifth World Title for the British Driver. Sebastian Vettel with Ferrar[...]
Read More
October 14, 2018
Women-only motor racing is coming in 2019 with the W Series
2019 will see the introduction of the W Series, a women’s single-seater motorsport championship backed by the Fédération Internationale de l’Automobile (FIA). With six races sch[...]
Read More
September 26, 2018
F1: on young drivers, adult champions, and old sclerotics
The age of F1 drivers – how they appear to be getting younger and younger, and in turn less and less prepared – is one that comes up time and time again. The subject came up when 25-year-[...]
Read More
September 25, 2018
Antonio Giovinazzi, Alfa Romeo Sauber F1’s new driver, returns to the wheel
Marténe (as the locals call it; otherwise known as Martina Franca), is a small town that lays on the slopes of the Apulian Murgia in southern Italy. It’s from this Apulian locale that Anto[...]
Read More
December 18, 2017
Vettel VS Stroll at Sepang – F1 most dramatic moments 2017
Possibly one of the biggest WTF moments in this 2017 F1 Season, the Stroll-Vettel collision after the Sepang race left everyone scratching their heads for a couple minutes. Eventually, after [...]
Read More
December 18, 2017
Button VS Wehrlein – F1 most dramatic moments 2017
Jenson Button‘s wild card during the 2017 surely was one for the ages. The former F1 World Champion sat behind the wheel for McLaren at the historic Monaco venue, chiming in for Fernand[...]
Read More
December 18, 2017
Vettel VS Hamilton – F1 Most Dramatic Moments 2017
The Vettel-Hamilton clash at Baku is possibly the biggest “hang on a minute” moment of the 2017 F1 season. Title contenders and arch-rivals made contact while lagging behind the S[...]
Read More
November 29, 2017
Formula 1 standings for the 2017 Championship
Driver’s Championship Position Driver Points Nationality 1 Lewis Hamilton 363 GB 2 Sebastian Vettel 317 GER 3 Valtteri Bottas 305 FIN 4 Kimi Raikkonen 205 FIN 5 Daniel Ricciardo 200 AUS[...]
Read More