Category: Formula1
February 8, 2023
Formula 1 2023 teams: launches, liveries, drivers and sponsors
Weeks of launches and presentations by the teams of Formula 1 ahead of the start of the next season. We’re not even halfway through the calendar of launches of the new Formula 1 cars th[...]
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January 23, 2023
The Petronas – Mercedes F1 sponsorship: creating great partnerships from sponsorship deals
Petronas – Mercedes F1: creating great partnerships from sponsorship deals The Petronas-Mercedes partnership is the perfect example of the fact sponsorships must become partnerships in [...]
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January 19, 2023
Official 2023 F1 calendar – 23 races, 9 months of competition
The 2023 F1 calendar, which has been given the go-ahead by the World Motor Sport Council – WMSC, was announced by Formula 1 on September 20th, 2022. Red Bull Racing, Ferrari, Mercedes and [...]
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January 17, 2023
The Rolex – Formula 1 sponsorship: making the world’s top watch even bigger
Rolex became the official Formula 1 timekeeper back in 2013, and the brands have since proven to be a great match. In a sport where milliseconds matter, it would be difficult to find a better[...]
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January 2, 2023
Formula 1 best drivers: Ronnie Peterson
Ronnie Peterson, the SuperSwede Ronnie Peterson was a Swedish Formula 1 driver; he is considered one of the fastest drivers of all time. Born on February 14, 1944, in Örebro, Sweden, Peterso[...]
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January 1, 2023
Formula 1 best drivers: Ayrton Senna
Ayrton Senna, the king of speed Senna’s quest for perfection made him one of the most celebrated Formula One driver in history, admired not only for his skill behind the wheel, but also[...]
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October 31, 2022
Motorsport Sustainability: How racing is getting greener and better
With global warming becoming a more serious issue by the day, it has become a moral obligation for us as people to make an effort to help offset the damage being done to our planet. Motorspor[...]
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October 28, 2022
Why do Formula 1 drivers have such thick necks?
I recently happened to see an interview with Charles LeClerc, driver of the Ferrari team, and one of the first questions they asked him was just this: why do you have such a big, muscular nec[...]
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October 25, 2022
Why do Formula 1 drivers wear caps and hats?
Formula 1 drivers wear the hat for interviews, press conferences and moments with the public and media because it is a very important space of visibility for sponsors and brands. In the top m[...]
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October 17, 2022
How sponsorship is changing in motorsport: the 4 eras of sponsorship
Sports sponsorship, and especially motorsports sponsorship, is a flexible, three-dimensional marketing tool, whose role over the years has changed profoundly as the market, consumer and regul[...]
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October 14, 2022
Web3 & Formula 1- How & why have their worlds collided?
Web3 is not as complicated as you may think and its newly formed link with Formula 1 has made it essential to understand. Web3 has presented lots of new opportunities for companies looking to[...]
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September 12, 2022
Formula 1 in the US: What’s behind its rise in popularity?
Formula 1 is a global sport, enjoyed by viewers all over the world, with the cumulative audience for the 2021 season reaching 1.55 billion.i] The sport is growing at a rapid rate in recent ye[...]
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August 30, 2022
Formula 1 calendar 2023: news, rumors and officialdom
The 2022 season of Formula 1 is still largely underway, but one of the hottest topics of debate is definitely about the calendar for next season. Expanding the boundaries of the circus is a r[...]
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August 19, 2022
How well do you know Formula 1? 10 terms to know
How many times have you happened to watch a Formula 1 race on TV and heard very specific words from commentators, drivers, team principals or through team radios? Deepening knowledge of some [...]
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July 4, 2022
What is Formula 1 for? Racing, accidents, safety
Photograph of a sport that is more than just a game, but an unparalleled platform for development and research. And that it could save our lives tomorrow as it saved, yesterday, that of Zhou [...]
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June 29, 2022
Why do Formula 1 drivers weigh themselves at the end of the race?
Those who have attentively watched a Formula 1 race will certainly have noticed that at the end of the race the drivers weigh themselves on special scales, complete with helmet and Hans in ha[...]
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June 27, 2022
Why do Formula 1 drivers live in Monaco?
But it is certainly not the climate, the sea and the luxury boutiques that make Monte Carlo such a desirable destination especially for a specific target group of people who can reside in any[...]
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June 24, 2022
How a Formula 1 team earns money
The “pinnacle of motorsport” is a patchwork of technology, research, talent, production effort, logistical commitment and organizational resources. The economic commitment such an[...]
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June 17, 2022
Why do Formula 1 cars make sparks?
The success, recent and past, of Formula 1 has much to do with the appeal of single-seaters and those who drive them. Since time immemorial, these extraordinary technical marvels (and their i[...]
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June 16, 2022
F1 and budget cap: the winning “formula”?
In recent weeks one of the most relevant issues for F1 teams is that of the budget cap, which is currently set at $140 MIlion (from which driver recruitment, marketing costs and those of the [...]
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