July 13, 2021
Well-executed motorsport sponsorship can boost brands into global stardom. Not only a good sports marketing program in the pinnacle of two and four-wheel racing can provide a company with wor[...]
Read More
April 23, 2021
The Formula 1 calendar, after a difficult 2020, is destined to welcome back all 23 stages originally planned in its program. In light of the difficulties related to the epidemiological situat[...]
Read More
April 2, 2021
Formula 1 is a very, very strange sport to debate competitiveness. With only 22 drivers to line on the grid, and with an immense amount of talent needed to simply make it to the sport, it is [...]
Read More
February 3, 2020
What is Formula 1? And why all the questions? Formula 1 is the pinnacle of 4-wheel racing and the biggest series in motorsport. It’s a global sport, loved by millions, but also an impor[...]
Read More
December 1, 2019
Mercedes AMG Petronas’ Lewis Hamilton has won the 2018 Formula 1 Championship with 413 points and it’s the sixth World Title for the British Driver and third in a row. His team [...]
Read More
January 28, 2019
How much do sports sponsorships in F1, MotoGP, football and tennis cost? A comparison of the minimum budget required to gain visibility. Sports sponsorships can be worth from a few thousand e[...]
Read More
November 29, 2018
Mercedes AMG Petronas’ Lewis Hamilton has won the 2018 Formula 1 Championship with 385 points and It’s the fifth World Title for the British Driver. Sebastian Vettel with Ferrar[...]
Read More
October 14, 2018
2019 will see the introduction of the W Series, a women’s single-seater motorsport championship backed by the Fédération Internationale de l’Automobile (FIA). With six races sch[...]
Read More
September 26, 2018
The age of F1 drivers – how they appear to be getting younger and younger, and in turn less and less prepared – is one that comes up time and time again. The subject came up when 25-year-[...]
Read More
September 25, 2018
Marténe (as the locals call it; otherwise known as Martina Franca), is a small town that lays on the slopes of the Apulian Murgia in southern Italy. It’s from this Apulian locale that Anto[...]
Read More
December 18, 2017
Possibly one of the biggest WTF moments in this 2017 F1 Season, the Stroll-Vettel collision after the Sepang race left everyone scratching their heads for a couple minutes. Eventually, after [...]
Read More
December 18, 2017
Jenson Button‘s wild card during the 2017 surely was one for the ages. The former F1 World Champion sat behind the wheel for McLaren at the historic Monaco venue, chiming in for Fernand[...]
Read More
December 18, 2017
The Vettel-Hamilton clash at Baku is possibly the biggest “hang on a minute” moment of the 2017 F1 season. Title contenders and arch-rivals made contact while lagging behind the S[...]
Read More
November 29, 2017
Driver’s Championship Position Driver Points Nationality 1 Lewis Hamilton 363 GB 2 Sebastian Vettel 317 GER 3 Valtteri Bottas 305 FIN 4 Kimi Raikkonen 205 FIN 5 Daniel Ricciardo 200 AUS[...]
Read More
November 26, 2017
Mercedes AMG Petronas’ Lewis Hamilton has won the 2017 Formula 1 Championship with 363 points. It’s the fourth World Title for the British Driver. Sebastian Vettel clinched the se[...]
Read More
October 5, 2017
The Formula One Group has confirmed that it is establishing its first permanent office in New York in order to increase its commercial and marketing reach in the US. The specific location of [...]
Read More
October 5, 2017
Pay-TV sports broadcaster ESPN has acquired the US rights for Formula One, the Liberty Media-owned elite global motorsport series, from the start of next year. Sean Bratches, managing directo[...]
Read More
October 3, 2017
The logo of the French finance company, which is a subsidiary of automobile manufacturer Renault, is to be shown on the R.S.17, the racing car driven by the Renault Sport team, starting this [...]
Read More
July 19, 2017
There can be little doubt it was a smart move from the F1 organization and the F1 chiefs to set up a live show in the very heart of Britain’s capital just hours before the British Gran[...]
Read More
November 29, 2016
Driver’s Championship Position Driver Points Nationality 1 Nico Rosberg 385 GER 2 Lewis Hamilton 380 GB 3 Daniel Ricciardo 256 AUS 4 Sebastian Vettel 212 GER 5 Max Verstappen 204 NED 6 [...]
Read More