Category: MotoGP
November 17, 2023
Who is the best MotoGP rider of all time?
If you are a motorcycling enthusiast (and a motorsport sponsorship lover, of course) and want to find out who is the best MotoGP rider of all time, this definitive ranking will guide you thro[...]
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October 5, 2023
Why Your Brand Needs a MotoGP Sponsorship in 2024
As the pinnacle of motorcycle racing, MotoGP offers unparalleled speed, drama and innovation that captivates fans worldwide. [...]
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October 4, 2023
Women and Formula 1: why are they falling back in love with it?
Aston Martin recently made history by allowing Jessica Hawkins to test at the Hungaroring last 21 September. The 28-year-old Briton drove 26 laps of the Hungarian circuit in the AMR21, the te[...]
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October 3, 2023
The Williams Winners: Alan Jones and Keke Rosberg Conquer F1
In the more than four decades since its establishment in 1977, the Williams Formula 1 team has become one of the most successful and iconic participants in motorsport’s premier category[...]
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September 27, 2023
MotoGP 2024 Calendar + Downloadable 2024 PDF
The Exciting Start of a New Era We are thrilled to unveil the provisional calendar for the 2024 MotoGP™ World Championship. Set against the historic backdrop of MotoGP’s 75th annivers[...]
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September 21, 2023
Why does MotoGP race in India? The importance of the Buddh race’s entry into the world’s premier two-wheel championship
MotoGP‘s debut in India, at the Buddh International Circuit, is a watershed moment in the annals of motor sports. This is a transformative moment, expanding the geographic reach of the [...]
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September 13, 2023
Controlling media output: the secret for Formula 1 and MotoGP sponsors
Both the Formula 1 and MotoGP have a large and international portfolio of sponsors. These are companies that have been accompanying the top two- and four-wheeler series around the world for y[...]
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August 29, 2023
Sponsorships and silly season: how sponsorships and the pilot market are linked
A relationship little investigated on the desks of sports marketing classes but very frequent in reality is that between the so-called silly season (the market moment of drivers and teams tha[...]
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August 23, 2023
Sponsoring the IMSA Championship
The International Motor Sports Association (IMSA) is at the forefront of premier sports car racing in North America. With a rich history dating back to its founding in 1969, IMSA has evolved [...]
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July 26, 2023
MotoGP Premier: Exclusivity Redefined for Motorsport Enthusiasts
Motorcycling, especially MotoGP, has always been a high-octane affair. It has historically offered fans the thrill of witnessing their favorite riders maneuver powerful machines at breakneck [...]
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July 21, 2023
Analyzing the Value of Sponsorship in MotoGP: how much is a sponsor worth?
In the world of business and marketing, sponsorship plays a pivotal role in establishing new and meaningful relationships between brands. It serves as a powerful tool for enhancing a company&[...]
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July 11, 2023
VR46 sponsorship: is the Doctor still bigger than MotoGP?
Valentino Rossi, aka “The Doctor”, has wielded an influence over the world of motorsports that extends far beyond his last lap on the race track. Despite retiring from professiona[...]
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June 30, 2023
The Significance of Speed in Modern Commercial Campaigns: A Comprehensive Analysis
Introduction In contemporary commercial campaigns, the concept of speed plays a pivotal role, particularly when intertwined with sports. Initially, the focus on speed revolved around physical[...]
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June 12, 2023
MotoGP VIP Tickets: How Much Do They Cost and Why They’re Worth It
Get ready to rev up your motorsport experience! If you’re a fan of the fast lane, nothing beats the adrenaline rush of watching a MotoGP race live. But if you truly want to feel the pul[...]
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May 21, 2023
How and why does BWT sponsor F1?
Short for ‘Best Water Technology,’ BWT is one of the many big brands involved in F1 sponsorship. In this feature you will learn what makes them special and how they have benefitted from f[...]
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May 21, 2023
The perks of MotoGP VIP Village and MotoGP Premier Hospitality
The MotoGP VIP Village offers an unparalleled experience for attendees at Grand Prix events across the globe. With exclusive access to tours of the paddock, pit lane walks between sessions, r[...]
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May 17, 2023
Motorsport Sponsorship and visibility in the Digital Age
Leveraging motorsport sponsorship for brand visibility in the digital age has become an increasingly effective strategy for companies seeking to expand their reach and strengthen their mark[...]
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April 27, 2023
List of all the MotoGP, Moto2 and Moto3 constructors’ champions from 1949 to today
Winning MotoGP – a bigger picture Manufacturers participate in racing for a variety of reasons, including brand exposure, technological advancements, and market research. Brand awarenes[...]
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April 3, 2023
James Hunt: the fastest hippy of Formula 1
James Hunt was an iconic Formula One driver who won the World Championship in 1976. He was known for his irreverent character, super-fast driving skills, and his love for the hedonistic lifes[...]
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March 30, 2023
Creating sports content that enhances a brand: some success stories
Brands need to create content that resonates with their target audience. As a sports marketing professional, I realize that sports fans are exposed to an enormous amount of promotional materi[...]
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