Category: MotoGP
July 11, 2024
Is sports sponsorship worth it?
Sports sponsorship has become a cornerstone of marketing strategies for many brands worldwide. As an intersection of sports and commerce, sponsorship deals provide mutual benefits to both spo[...]
Read More
July 9, 2024
The Subtle Boundary between Routine and Superstition in Motorsport: A Journey through Rituals and Beliefs
In the world of motorsport , the line between routine and superstition is often thin and blurred. Drivers and teams, immersed in a high-pressure, competitive environment, develop a set of rit[...]
Read More
July 5, 2024
MotoGP Suits Guide: Style and Functionality on the Track
La MotoGP is not only a spectacle of breathtaking speed and sublime riding skills, it is also a showcase of cutting-edge technology and unparalleled style. Among riders’ essentials, Mot[...]
Read More
July 5, 2024
Discover Sachsenring: The Heart of German Speed
The world of auto and motorcycle racing is full of legendary circuits, but few are as beloved and respected as the Sachsenring. Located in the heart of Germany, this track is a landmark not o[...]
Read More
July 5, 2024
Discover the Magical Silverstone Circuit: Thrills on Track
Silverstone, one of the most famous and prestigious tracks in the world, is a true sanctuary for motoring enthusiasts. Located in the heart of the English countryside, this circuit is [...]
Read More
July 4, 2024
Why does MotoGP have a reverse gearbox?
La MotoGP , the top category of world motorcycling, is a fascinating and complex world full of advanced technologies and innovative technical solutions. Prominent among these is the reverse g[...]
Read More
July 4, 2024
What is the Sprint Race in MotoGP?
La MotoGP , the world’s most prestigious motorcycle racing championship, is always looking for ways to make the races more dynamic and exciting. One of the most recent innovations is th[...]
Read More
June 26, 2024
TT Circuit Assen: history, corners and grandstands of MotoGP’s Cathedral
Assen, 28 June 2026, lap 20 of 26. Ai Ogura dives up the inside at Turn 9, passes his team-mate Raúl Fernández and pulls away. Three laps earlier the two Trackhouse riders had passed the fa[...]
Read More
May 16, 2024
MotoGP holeshot device: what it is, how it works and why it is being banned
Motegi, October 2018. On the grid for the Japanese Grand Prix, Jack Miller’s Ducati is hiding something nobody notices: he will reveal it himself more than a year later. It is the first[...]
Read More
April 5, 2024
The 10 best Superbike riders of all time
Who are the most famous Superbike riders of all time, and which of them were truly the best? In the world of two-wheel racing the Superbike World Championship is one of the most exciting and [...]
Read More
March 10, 2024
The Role of Creativity in Sports Sponsorship
Creativity in sports marketing is not only an added value, but a necessity to stand out in a crowded market. [...]
Read More
January 14, 2024
How to contact the MotoGP teams
I put myself in the position of the marketing or sponsorship director of a company who finds himself in need of contacting a MotoGP team because he wants information on the sponsorship pack[...]
Read More
November 17, 2023
The 10 best MotoGP riders of all time: the definitive ranking (2026)
Who are the best MotoGP riders of all time? If you go by the numbers, the ranking starts with Giacomo Agostini and his still-unbeaten 15 world titles, moves through Valentino Rossi and his 9 [...]
Read More
October 4, 2023
Marc Marquez leaves Honda: how MotoGP changes for fans, sponsors and manufacturers
After 11 years, Marc Marquez is leaving Honda HRC to join the Gresini team. The announcement comes in a terse press release, with no signatures and no photos, from the house of the Golden Win[...]
Read More
September 13, 2023
F1 and MotoGP TV production: the secret behind sponsor visibility
Both Formula 1 and MotoGP have a broad, international sponsor portfolio. These are companies that have followed the top two-wheel and four-wheel series around the world for years, using this [...]
Read More
August 29, 2023
Sponsorship and the silly season: how sponsors and the driver market are linked
A relationship rarely explored in sports marketing classrooms, yet very common in practice, is the one between the so-called silly season (the driver and team market, which now runs throughou[...]
Read More
July 11, 2023
VR46 sponsorship: how Valentino Rossi’s brand works in MotoGP
VR46 is today a brand platform with three legs: the MotoGP team (Pertamina Enduro VR46 Racing Team, to which Ducati has renewed factory-supported status until 2029), the academy of young ride[...]
Read More
June 12, 2023
MotoGP VIP tickets 2026: how much they cost and what they include
In 2026 a MotoGP VIP ticket costs, per person, roughly €2,200-3,100 for the two-day VIP Village (Saturday and Sunday), roughly €3,100-4,000 for the Apex level with the Premier Lounge and [...]
Read More
June 1, 2023
The 10 best MotoGP riders in 2026: updated standings and sponsor value
The best MotoGP riders of 2026, after the Japanese Grand Prix on 4 October, are Jorge Martín (Aprilia, 333 points) and Marc Márquez (Ducati, 331), separated by two points with six races sti[...]
Read More
April 27, 2023
List of all the MotoGP, Moto2 and Moto3 constructors’ champions from 1949 to today
Winning MotoGP – a bigger picture Manufacturers participate in racing for a variety of reasons, including brand exposure, technological advancements, and market research. Brand awarenes[...]
Read More