Category: MotoGP
April 3, 2025
Why are Le Mans cars different?
Le Mans car design: unique demands of endurance racing [...]
Read More
March 12, 2025
Moto2 sponsorship agency
As part of the sponsorship in motorsport, Moto2 represents a key piece from a technical point of view, from a communication point of view and as a transition platform to MotoGP. In this artic[...]
Read More
February 27, 2025
MotoGP 2025, why the calendar looks East
The 2025 MotoGP calendar marks a turning point for the racing world, with an approach that embraces new geographies and enhances established motorsport traditions. The season, which kicks off[...]
Read More
February 3, 2025
Alpine & Yamaha Pramac: Unlocking the Power of Cross-Industry Sponsorships in MotoGP
The recent cross-industry sponsorship agreement between Alpine and the Yamaha Pramac MotoGP team has caught the attention of motorsport insiders and fans, marking a significant shift in the[...]
Read More
January 28, 2025
MotoGP: An Unprecedented Sponsorship Opportunity
The MotoGP World Championship represents the pinnacle of motorcycle racing, a global stage that offers companies a unique opportunity for visibility and connection with a passionate and loyal[...]
Read More
January 9, 2025
Inside the KTM Crisis: What It Can Mean for Sponsors and Riders
We are pleased to publish on our pages the interview with our Associate Director Silvia Schweiger by Matteo Senatore on the KTM crisis that appeared in Formula Passion. Read the original ital[...]
Read More
January 7, 2025
Motorsport Marketing: A Comparative Analysis of Formula 1 and MotoGP
Motorsport marketing is a dynamic and multifaceted field that combines global outreach, sponsorship strategies, fan engagement, and technology to promote racing series and their associated br[...]
Read More
November 12, 2024
The Importance of Data and Impartial Analysis in Choosing a Sports Sponsorship: Abandoning Gut Feeling for an Effective Business Strategy
When it comes to sports sponsorship, it is essential that any decision be based on objective analysis and hard data. In this article we will delve into the importance of using unbiased data a[...]
Read More
November 1, 2024
Beyond speed: why MotoGP can turbocharge your business
Those looking for a sports sponsorship opportunity in 2025 will find MotoGP a unique and effective combination. [...]
Read More
October 24, 2024
The MotoGP 2025 calendar: all the races and Grand Prix
The 2025 MotoGP season has finally been revealed, and with it an exciting schedule of 22 Grand Prix spread around the world. [...]
Read More
September 18, 2024
Who are the Top 10 Riders in MotoGP
This is the classic post we probably shouldn’t write. But we all know how it goes: you’re in the middle of a conversation with a potential sponsor, and they inevitably ask, “Who are[...]
Read More
September 16, 2024
The Impact of Pilot Transfer on Sponsorship Strategies.
In the world of motorsport, driver transfers are not just simple changes of jersey: they are events that revolutionize marketing and sponsorship strategies, redefining balances and opportunit[...]
Read More
August 30, 2024
FIM Women’s Circuit Racing: A New Chapter for Women’s Motorsport
The year 2024 marks the beginning of a new era in motorsport with the debut of the FIM Women’s Circuit Racing World Championship(WorldWCR). This championship represents a historic step [...]
Read More
July 18, 2024
F1 Sponsorship: Why Agencies Deliver Better Results than Direct Deals
Why Independent Agencies Outshine Direct Deals in F1 Sponsorship Navigating the dynamic world of Formula1 sponsorship demands more than a direct deal with a racing team; it requires the exper[...]
Read More
July 11, 2024
Is sports sponsorship worth it?
Sports sponsorship has become a cornerstone of marketing strategies for many brands worldwide. As an intersection of sports and commerce, sponsorship deals provide mutual benefits to both spo[...]
Read More
July 9, 2024
The Subtle Boundary between Routine and Superstition in Motorsport: A Journey through Rituals and Beliefs
In the world of motorsport , the line between routine and superstition is often thin and blurred. Drivers and teams, immersed in a high-pressure, competitive environment, develop a set of rit[...]
Read More
July 5, 2024
MotoGP Suits Guide: Style and Functionality on the Track
La MotoGP is not only a spectacle of breathtaking speed and sublime riding skills, it is also a showcase of cutting-edge technology and unparalleled style. Among riders’ essentials, Mot[...]
Read More
July 5, 2024
Discover Sachsenring: The Heart of German Speed
The world of auto and motorcycle racing is full of legendary circuits, but few are as beloved and respected as the Sachsenring. Located in the heart of Germany, this track is a landmark not o[...]
Read More
July 5, 2024
Discover the Magical Silverstone Circuit: Thrills on Track
Silverstone, one of the most famous and prestigious tracks in the world, is a true sanctuary for motoring enthusiasts. Located in the heart of the English countryside, this circuit is [...]
Read More
July 4, 2024
Why does MotoGP have a reverse gearbox?
La MotoGP , the top category of world motorcycling, is a fascinating and complex world full of advanced technologies and innovative technical solutions. Prominent among these is the reverse g[...]
Read More