Category: MotoGP
April 1, 2024
Liberty Media’s Acquisition of Dorna: A New Era for MotoGP
The acquisition of Dorna by Liberty Media marks a significant milestone in the world of motorsports. This strategic move, confirmed after months of speculation, involves Liberty Media obtaini[...]
Read More
March 22, 2024
Sponsor on the visor: small sticker, great effectiveness
In motorsport, the quest for the viewer’s attention is not limited to the track and cars or motorcycles but extends to the smallest and most tactical angles, such as the visors of drive[...]
Read More
March 10, 2024
The Role of Creativity in Sports Sponsorship
Creativity in sports marketing is not only an added value, but a necessity to stand out in a crowded market. [...]
Read More
January 14, 2024
How to contact the MotoGP teams
I put myself in the position of the marketing or sponsorship director of a company who finds himself in need of contacting a MotoGP team because he wants information on the sponsorship pack[...]
Read More
January 9, 2024
5 reasons why MotoGP is a great investment for companies
The 2025 MotoGP championship season is in full swing, we are witnessing a perfect season from Marquez and exciting races. The spectacle on the track is sensational. Never have I seen so many [...]
Read More
January 9, 2024
5 ideas for starting a motorsport sponsorship program
A few days ago I had a nice conversation with a prospect who was interested in investing in motorsports sponsorship, and the first question he asked me was, can you give me some ideas for sta[...]
Read More
January 9, 2024
How to increase fan engagement with sports marketing: the case of MotoGP
Sponsorship, and in particular the sports sponsorship , is a powerful marketing and communication tool that allows companies and brands to reach out and talk to their target audience by engag[...]
Read More
November 17, 2023
Who is the best MotoGP rider of all time?
If you are a motorcycling enthusiast (and a motorsport sponsorship lover, of course) and want to find out who is the best MotoGP rider of all time, this definitive ranking will guide you thro[...]
Read More
October 5, 2023
Why Your Brand Needs a MotoGP Sponsorship in 2024
As the pinnacle of motorcycle racing, MotoGP offers unparalleled speed, drama and innovation that captivates fans worldwide. [...]
Read More
October 4, 2023
Women and Formula 1: why are they falling back in love with it?
Aston Martin recently made history by allowing Jessica Hawkins to test at the Hungaroring last 21 September. The 28-year-old Briton drove 26 laps of the Hungarian circuit in the AMR21, the te[...]
Read More
October 3, 2023
The Williams Winners: Alan Jones and Keke Rosberg Conquer F1
In the more than four decades since its establishment in 1977, the Williams Formula 1 team has become one of the most successful and iconic participants in motorsport’s premier category[...]
Read More
September 27, 2023
MotoGP 2024 Calendar + Downloadable 2024 PDF
The Exciting Start of a New Era We are thrilled to unveil the provisional calendar for the 2024 MotoGP™ World Championship. Set against the historic backdrop of MotoGP’s 75th annivers[...]
Read More
September 21, 2023
Why does MotoGP race in India? The importance of the Buddh race’s entry into the world’s premier two-wheel championship
MotoGP‘s debut in India, at the Buddh International Circuit, is a watershed moment in the annals of motor sports. This is a transformative moment, expanding the geographic reach of the [...]
Read More
September 13, 2023
Controlling media output: the secret for Formula 1 and MotoGP sponsors
Both the Formula 1 and MotoGP have a large and international portfolio of sponsors. These are companies that have been accompanying the top two- and four-wheeler series around the world for y[...]
Read More
August 29, 2023
Sponsorships and silly season: how sponsorships and the pilot market are linked
A relationship little investigated on the desks of sports marketing classes but very frequent in reality is that between the so-called silly season (the market moment of drivers and teams tha[...]
Read More
August 23, 2023
Sponsoring the IMSA Championship
The International Motor Sports Association (IMSA) is at the forefront of premier sports car racing in North America. With a rich history dating back to its founding in 1969, IMSA has evolved [...]
Read More
July 26, 2023
MotoGP Premier: Exclusivity Redefined for Motorsport Enthusiasts
Motorcycling, especially MotoGP, has always been a high-octane affair. It has historically offered fans the thrill of witnessing their favorite riders maneuver powerful machines at breakneck [...]
Read More
July 21, 2023
Analyzing the Value of Sponsorship in MotoGP: how much is a sponsor worth?
In the world of business and marketing, sponsorship plays a pivotal role in establishing new and meaningful relationships between brands. It serves as a powerful tool for enhancing a company&[...]
Read More
July 11, 2023
VR46 sponsorship: is the Doctor still bigger than MotoGP?
Valentino Rossi, aka “The Doctor”, has wielded an influence over the world of motorsports that extends far beyond his last lap on the race track. Despite retiring from professiona[...]
Read More
June 30, 2023
The Significance of Speed in Modern Commercial Campaigns: A Comprehensive Analysis
Introduction In contemporary commercial campaigns, the concept of speed plays a pivotal role, particularly when intertwined with sports. Initially, the focus on speed revolved around physical[...]
Read More