March 24, 2023
MotoGP riders live in Andorra mainly for the taxes: income tax (IRPF) tops out at 10% above €40,000, against a maximum rate of 47% in Spain, and there is no inheritance or wealth tax. Altit[...]
Read More
March 23, 2023
Kevin Schwantz (Houston, Texas, 19 June 1964) is a retired American rider and the 1993 500cc world champion with Suzuki. He won 25 grands prix, built his career on duels with Wayne Rainey, an[...]
Read More
March 22, 2023
Yes: a MotoGP bike is faster than a Superbike. The MotoGP top speed record is 368.6 km/h (Jorge Martín, Aprilia, Mugello, 30 May 2026); the WorldSBK record cited by MotoGP.com is 339.5 km/h [...]
Read More
March 9, 2023
Casey Stoner (Southport, Queensland, 16 October 1985) is a retired Australian rider and two-time MotoGP world champion: in 2007 with Ducati and in 2011 with Honda. In seven seasons in the pre[...]
Read More
October 27, 2022
MotoGP riders stick their leg out under braking for three reasons: to lower and shift their centre of gravity forward, making the bike more stable in the braking zone; to add a little aerodyn[...]
Read More
August 1, 2022
No country has dominated motorcycling’s premier class like Spain over the last fifteen years. Since Àlex Crivillé won the first Spanish title in 1999, Spanish riders have claimed thir[...]
Read More
February 18, 2022
In February 2022, LCR Honda MotoGP and Rete 110% announced a two-year partnership. It was meant to last two seasons and ended up spanning five: born at the end of 2021 thanks to RTR Sports Ma[...]
Read More
December 7, 2021
On Saturday 11 December 2021, right in the centre of Cortina d’Ampezzo, during the Cortina Fashion Week, a Honda RC213V appeared among the shop windows and the crowds: the bike of the L[...]
Read More
November 17, 2021
Valentino Rossi raced his last MotoGP race yesterday in Valencia. It is the end of an extraordinary career, but also of an incredible chapter in the history of this country and this sport. To[...]
Read More
October 7, 2021
2026 is the year MotoGP’s sponsorship map was redrawn. Repsol is no longer on the Honda fairing but gives its name to a Grand Prix, Monster Energy is moving its title sponsorship from Y[...]
Read More
October 7, 2021
We talked and wrote about activations several times, and we shared and analysed many sports activation ideas and examples; we won’t be stopping soon. Yes, because sponsorship activations in[...]
Read More
June 29, 2021
Seen from the outside, a sports sponsorship looks like a decision taken on instinct: a passionate CEO, a handshake in the paddock, a logo on the fairing. Seen from the inside, it is a process[...]
Read More
May 14, 2021
In 2025 MotoGP’s TV audiences grew by an average of 9% per Grand Prix, and those of the Saturday Sprint by 26%. Behind these numbers lies a map of broadcasting deals that changes from c[...]
Read More
May 4, 2021
They say special people make special plays on special days. So when the greatest riders of all time battle each other on the world’s most iconic tracks, legendary moments come to life, buil[...]
Read More
April 21, 2021
The question a company asks most often when it first approaches motorsport is about price. The right question comes first: where do you start? A sponsorship programme does not begin with a pr[...]
Read More
April 12, 2021
In 2025 MotoGP drew 3.6 million spectators to its circuits, the highest figure in its history, compared with 3 million the year before. At the French Grand Prix at Le Mans, 311,797 were count[...]
Read More
April 8, 2021
Some sports tell their own story on a Sunday afternoon. MotoGP has also learned to tell its story in the months when there is no racing, and much of the credit goes to sponsors. Behind the be[...]
Read More
December 10, 2020
On the eve of this MotoGP 2020 season, we want to present on our blog a complete guide to the eleven teams who will take part in the Championship. It is not the first time that on these pages[...]
Read More
November 2, 2020
It will probably be an Iberian-centric world championship, with 8 out of 15 races held on Spanish soil, including the four circuits of Jerez, Barcelona, Valencia and Aragon [...]
Read More
July 22, 2020
MotoGP: incredible accidents, very fast recovery. Riders or super heroes? The riders of the Motorcycle Racing World Championship have accustomed us to exploits that would also be hard to conc[...]
Read More