Category: MotoGP
June 16, 2021
Understanding the Sports Sponsorship Process from an Agency Expert
Sports marketing agencies have a different perspective when it comes to building and kicking off the right sports sponsorship process. While clients and brands are usually more enthralled by [...]
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May 14, 2021
How and where to watch MotoGP races live
As a motorsport marketing agency, one of the first questions we ask ourselves when we are looking at a new project is wether the sport we are discussing is popular among our target. Do people[...]
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May 6, 2021
MotoGP 2021 Calendar – With Updates
More than a provisional calendar, the schedule shared by the Spanish organization is a manifesto of intent: 20 races, 9 months of competition and a very similar structure to that of recent ye[...]
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May 4, 2021
Top 5 moments of MotoGP racing
They say special people make special plays on special days. So when the greatest riders of all time battle each other on the world’s most iconic tracks, legendary moments come to life, buil[...]
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April 20, 2021
ML | Mirco Lazzari Magazine | Number 5
Here we are, back on track. Finally. Few, 15 of us, however, are there. And with pride. Everything is different, everything is strange. Kudos, however, to those who have managed to make it po[...]
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April 20, 2021
ML | Mirco Lazzari Magazine | Issue 4
The tale of this great feat seems almost trivial: two strong drivers running for two great Manufacturers, competing at the last race for the title. But trivial is the wrong adjective to pair [...]
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April 7, 2021
Top 6 MotoGP documentaries and series and Where to Watch Them
What do we do when racing is not on? “We ride” says a man in the crowd, and he’s right. But what do we do when racing is not on and we cannot ride? We sit on the couch and watch other p[...]
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February 8, 2021
The calculation of ROI (return on investment) in sports marketing
A sponsor must know how to measure the value his or her investment has created. The ROI calculation not only provides an assessment of what happened, but is also a useful tool for considering[...]
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November 18, 2020
The reasons for Mir’s success: a story of intelligence and pragmatism
Mir has won for the first time the MotoGP World Championship in a strange year, very strange. For this reason, both his victory and his Suzuki are a symbol of pragmatism, talent and intellige[...]
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November 2, 2020
MotoGP 2020 Calendar – with Updates
It will probably be an Iberian-centric world championship, with 8 out of 15 races held on Spanish soil, including the four circuits of Jerez, Barcelona, Valencia and Aragon [...]
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July 22, 2020
MotoGP: Riders or super heroes?
MotoGP: incredible accidents, very fast recovery. Riders or super heroes? The riders of the Motorcycle Racing World Championship have accustomed us to exploits that would also be hard to conc[...]
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March 8, 2020
Coronavirus and MotoGP: will COVID-19 change Grand Prix motorcycle racing?
The global spread of Coronavirus has forced organizers to cancel the race in Qatar and postpone the race in Malaysia. Ezpeleta and Dorna Sports assure us that there will be a 2020 MotoGP seas[...]
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January 8, 2020
The 2020 ABC of MotoGP Hospitality
2020 MotoGP Hospitality A – Around the World The MotoGP World Championship travels 5 continents and 19 races along 9 months of fierce competition. From Australia to Italy, from Argentin[...]
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November 17, 2019
Final championship standings for the 2019 MotoGP season!
Repsol Honda’s Marc Marquez has won the 2019 MotoGP Championship with 420 points. It’s the sixth World Title for the Spanish rider in the first class and fourth in a row. Andrea D[...]
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October 30, 2019
MotoGP 2020 Teams and Riders Lineup
With Brad Binder joining the factory KTM team and Iker Leucona replacing Syahrin at Red Bull Tech3, the official 2020 MotoGP World Championship Teams and Riders line-up is now complete. Truth[...]
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September 23, 2019
Sponsor Sticker: the MotoGP sticker is synonymous with victory
One need only type “MotoGP Sponsor Sticker” into any search engine to discover the vast world of sticker kits to decorate motorcycles and scooters like the MotoGP racers. For thos[...]
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November 26, 2018
MotoGP: what the 2018 season taught us
With the first tests of the 2019 MotoGP season already in the books, it’s important that we remember to take some time to reflect on the 2018 ranking – and what this season of MotoGP taug[...]
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November 18, 2018
Final championship standings for the 2018 MotoGP season!
Repsol Honda’s Marc Marquez has won the 2018 MotoGP Championship with 321 points. It’s the fifth World Title for the Spanish rider in the first class and the third in a row. And[...]
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October 6, 2018
Repsol Honda: Marquez takes first Thai win as Pedrosa crashes out
It was another master-class race for Championship leader Marc Marquez, who took the first MotoGP win ever in Thailand in front of a cheering, enthusiast crowd of more than 100.000 spectators.[...]
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October 6, 2018
Yamaha Movistar GP: Vinales scores important podio while Rossi is 3rd in Thailand
Nobody knew what to expect at the inaugural MotoGP race in Buriram, adding even more tension and excitement to the atmosphere on the starting grid, and the PTT Thailand Grand Prix certainly d[...]
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