Category: Motorsports
September 23, 2018
Sports sponsorship: understanding product categories, available spaces, and guarantees of exclusivity
One of the first checks to be made when starting a sports sponsorship programme is the availability of the product categories. The first question we should answer is: what is a product catego[...]
Read More
September 11, 2018
Fenati’s reckless Misano move needs to be taken seriously
As well as Misano’s famed twists and turns, fans were also stunned by an altogether unexpected plot twist – in a fit of frustration, Moto 2 rider Romano Fenati grabbed the front bra[...]
Read More
July 1, 2018
Marc Marquez takes a mighty win at Assen, in one of the best MotoGP races ever
The 70th Dutch TT at Assen will probably long be recalled by bike fans around the world as one of the best MotoGP races in the series’ history; the eight protagonists for a podium finish in[...]
Read More
March 4, 2018
Mixed feelings for Marquez and Pedrosa at final 2018 Qatar test
Marquez and Pedrosa at the Qatar Test The final day of the last test of the pre-season dawned sunny and dry but quite windy in Qatar. Marc Marquez headed out on the track soon after 3 pm. fol[...]
Read More
February 19, 2018
Repsol Honda Team unveil new 2018 livery in Jakarta
Honda Hrc 2018 The Repsol Honda Team unveiled their 2018 livery during the squad’s official presentation, which took place today at the Jakarta International Expo, with Marc Marquez and Dan[...]
Read More
January 11, 2018
MotoGP: Alberto Puig appointed new Repsol Honda Team Manager
Honda Racing Corporation is pleased to announce that Alberto Puig has been appointed as the new Team Manager at the Repsol Honda Team, beginning with the first MotoGP test of the year, at Mal[...]
Read More
January 9, 2018
Dakar: Van Beveren Wins Stage, Yamaha Leads Race
Putting in a brilliant stage performance aboard his WR450F Rally machine, Adrien Van Beveren has won stage four of the 2018 Dakar Rally. In doing so the Frenchman takes control of the ev[...]
Read More
December 20, 2017
VIDEO: Romain Febvre in Monster Energy’s "Shipwrecked"
Here’s an idea. Take one of the world’s most famous motocross riders –Romain Febvre- and put him on a beach. Not any beach, but the unbelievable Navagio Beach in Zakynthos. [...]
Read More
November 29, 2017
Formula 1 standings for the 2017 Championship
Driver’s Championship Position Driver Points Nationality 1 Lewis Hamilton 363 GB 2 Sebastian Vettel 317 GER 3 Valtteri Bottas 305 FIN 4 Kimi Raikkonen 205 FIN 5 Daniel Ricciardo 200 AUS[...]
Read More
November 12, 2017
Marc Marquez wins 2017 MotoGP World Championship
Who won the MotoGP Championship? Repsol Honda’s Marc Marquez is the 2017 MotoGP World Champion after taking the third place in today’s Grand Premio de la Comunitat Valenciana. At 24-yea[...]
Read More
November 12, 2017
Tech 3’s Zarco finishes 2017 MotoGP Campaign with superb podium
Johann Zarco stole the limelight in Valencia today after narrowly missing out on his first MotoGP victory. The French star undertook a rocket start and lead for almost the entire race as he r[...]
Read More
October 19, 2017
Kiara Fontanesi to line up against the men in October test
After a challenging yet highly rewarding season of WMX racing where she claimed her fifth FIM Women’s Motocross World Title and etched her name into the history books as the most succes[...]
Read More
October 15, 2017
Marquez, honda score 2nd in epic Motegi battle
With the Japanese Grand Prix facing wet weather all weekend, the race was no exception and the tricky conditions made the epic duel between Title contenders Marc Marquez and Andrea Dovizioso [...]
Read More
October 5, 2017
Formula One Group to open New York office
The Formula One Group has confirmed that it is establishing its first permanent office in New York in order to increase its commercial and marketing reach in the US. The specific location of [...]
Read More
October 5, 2017
ESPN replaces NBC as US home of Formula One
Pay-TV sports broadcaster ESPN has acquired the US rights for Formula One, the Liberty Media-owned elite global motorsport series, from the start of next year. Sean Bratches, managing directo[...]
Read More
October 2, 2017
Pirelli drives on with WorldSBK
A new contract Italian tyre company Pirelli has renewed its partnership with the Superbike World Championships (WorldSBK) for two more seasons. Pirelli will continue to serve as the official [...]
Read More
September 24, 2017
Marquez, Pedrosa sign masterful Repsol Honda 1-2 in Aragon GP
Marc Marquez and Dani Pedrosa scored a fantastic one-two result in yesterday’s Aragon Grand Prix, starting from the second row of the grid, the former on a hard-hard Michelin tyre combinati[...]
Read More
September 20, 2017
MotoGP: Rossi declared "Fit to Ride" in Aragon GP
The Movistar Yamaha MotoGP Team will start round 14 of the MotoGP World Championship with their original rider line-up. This afternoon Valentino Rossi successfully completed a mandatory medic[...]
Read More
September 19, 2017
Rossi, Vinales, Van Der Mark for Yamaha’s Aragon weekend
The Movistar Yamaha MotoGP Team heads to Spain for a third time this season to commence the Gran Premio Movistar de Aragón. The Movistar Yamaha MotoGP Team arrives in Spain for a very spec[...]
Read More
September 10, 2017
Van Der Mark to replace Valentino Rossi for Aragon GP
New kid on the block Yamaha‘s WorldSBK rider Michael van der Mark will be riding Valentino Rossi‘s YZR-M1 in round 14 of the 2017 MotoGP World Championship, staged at the MotorLand Ar[...]
Read More